Market research

Talcum powder and other powders for cosmetic use market in Romania

Talcum powder and other powders for cosmetic use market in Romania

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:
English Русский

Submission method: to your account

File format: docx, xlsx

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Earlier Report Observations

Between 2018 and 2024, Romania's imports of cosmetic powders showed volatility, falling to 7 172 thousand USD in 2020 before a sustained recovery led to 12 275 thousand USD in 2024. Exports followed a similar pattern, ending the period at 2 199 thousand USD. The domestic market size, calculated for 2021 through 2023, recorded steady growth from 8 216 thousand USD to 9 396 thousand USD.

The notable market expansion in 2023 coincided with evolving consumer preferences for decorative cosmetic sets that offer savings and convenience, as well as the adoption of new product technologies. These trends specifically increased demand for powders excluding lip, eye, manicure, or pedicure preparations, driving the segment's growth.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators
    1. 4.1. In value
      1. 4.1.1. Production, 2021-2023
      2. 4.1.2. Imports, 2018-2024
      3. 4.1.3. Exports, 2018-2024
      4. 4.1.4. Market size, 2021-2023
  5. 5. Production
    1. 5.1. Production in Romania
      1. 5.1.1. In value, 2021-2023, K $ US
    2. 5.2. Production in the EU, 2018-2024
      1. 5.2.1. In value, 2018-2024, K $ US
  6. 6. Imports
    1. 6.1. Imports (Direct Data)
      1. 6.1.1. Imports - Total information
      2. 6.1.2. Imports in kind, K unit
        1. 6.1.2.1. Annual dynamics of product's imports to Romania in kind, 2018-2024, K unit
        2. 6.1.2.2. Dynamics of product's imports in kind to Romania by countries, 2018-2024, K unit
        3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.1.3. Imports in value, K $ US
        1. 6.1.3.1. Annual dynamics of product's imports to Romania in value, 2018-2024, K $ US
        2. 6.1.3.2. Dynamics of product's imports in value to Romania by countries, 2018-2024, K $ US
        3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's imports, $ US/K unit
        1. 6.1.4.1. Annual dynamics of average price of product's imports to Romania, 2018-2024, $ US/K unit
        2. 6.1.4.2. Dynamics of average price of product's imports to Romania by countries, 2018-2024, $ US/K unit
    2. 6.2. Imports (Mirror Data)
      1. 6.2.1. Imports - Total information
      2. 6.2.2. Imports in kind, K unit
        1. 6.2.2.1. Annual dynamics of product's imports to Romania in kind, 2018-2024, K unit
        2. 6.2.2.2. Dynamics of product's imports in kind to Romania by countries, 2018-2024, K unit
        3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.2.3. Imports in value, K $ US
        1. 6.2.3.1. Annual dynamics of product's imports to Romania in value, 2018-2024, K $ US
        2. 6.2.3.2. Dynamics of product's imports in value to Romania by countries, 2018-2024, K $ US
        3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's imports, $ US/K unit
        1. 6.2.4.1. Annual dynamics of average price of product's imports to Romania, 2018-2024, $ US/K unit
        2. 6.2.4.2. Dynamics of average price of product's imports to Romania by countries, 2018-2024, $ US/K unit
  7. 7. Exports
    1. 7.1. Exports (Direct Data)
      1. 7.1.1. Exports - Total information
      2. 7.1.2. Exports in kind, K unit
        1. 7.1.2.1. Annual dynamics of product's exports from Romania in kind, 2018-2024, K unit
        2. 7.1.2.2. Dynamics of product's exports in kind from Romania by countries, 2018-2024, K unit
        3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.1.3. Exports in value, K $ US
        1. 7.1.3.1. Annual dynamics of product's exports from Romania in value, 2018-2024, K $ US
        2. 7.1.3.2. Dynamics of product's exports in value from Romania by countries, 2018-2024, K $ US
        3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's exports, $ US/K unit
        1. 7.1.4.1. Annual dynamics of average price of product's exports from Romania, 2018-2024, $ US/K unit
        2. 7.1.4.2. Dynamics of average price of product's exports from Romania by countries, 2018-2024, $ US/K unit
    2. 7.2. Exports (Mirror Data)
      1. 7.2.1. Exports - Total information
      2. 7.2.2. Exports in kind, K unit
        1. 7.2.2.1. Annual dynamics of product's exports from Romania in kind, 2018-2024, K unit
        2. 7.2.2.2. Dynamics of product's exports in kind from Romania by countries, 2018-2024, K unit
        3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.2.3. Exports in value, K $ US
        1. 7.2.3.1. Annual dynamics of product's exports from Romania in value, 2018-2024, K $ US
        2. 7.2.3.2. Dynamics of product's exports in value from Romania by countries, 2018-2024, K $ US
        3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's exports, $ US/K unit
        1. 7.2.4.1. Annual dynamics of average price of product's exports from Romania, 2018-2024, $ US/K unit
        2. 7.2.4.2. Dynamics of average price of product's exports from Romania by countries, 2018-2024, $ US/K unit
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K unit
      2. 8.1.2. In value, K $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K unit
      2. 8.2.2. In value, K $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production talcum powder and other powders for cosmetic use in Romania

According to Faostat, there is no production of talcum powder and other powders for cosmetic use in Romania.

Exports talcum powder and other powders for cosmetic use from Romania

Exports in kind, K unit

Romania's exports of talcum powder and other cosmetic powders reached 252 thousand units in 2020, marking a significant 53.7% decrease compared to the previous year. Over the 2017-2020 period, exports declined by 34.8%, with an average annual decrease of 13.3%. The peak export volume was recorded in 2019 at 545 thousand units, which also saw the largest annual increase of 61.4%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K unit

Parameter201820192020CAGR
1Change from last year(12.8%)61.4%(53.7%)(13.3%)
Source: SHEV.io

Between 2017 and 2020, Bulgaria, Hungary, and Moldova formed the core market cluster for Romania's exports of talcum powder and other cosmetic powders in volume terms. Bulgaria accounted for 45.5% of exports, Hungary for 11.8%, and Moldova for 9.7%, collectively representing 67.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Romania in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Following two consecutive years of growth, Romania's exports of talcum powder and other cosmetic powders declined in value terms. In 2020, exports amounted to 1 413 thousand US dollars, representing a sharp 51.1% decrease year-over-year. Between 2017 and 2020, export values decreased by 10.3%, equating to an average annual decline of 3.5%. The highest value was recorded in 2019 at 2 892 thousand US dollars, which also saw the largest annual increase of 57.2%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year16.8%57.2%(51.1%)(3.5%)
Source: SHEV.io

From 2017 to 2020, Bulgaria, Hungary, and Moldova remained the leading destinations for Romania's exports of talcum powder and other cosmetic powders in value terms. Bulgaria accounted for 43.6% of export value, Hungary for 27.4%, and Moldova for 6.7%, together representing 77.7% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Romania in value, 2017-2020

Source: SHEV.io

Imports talcum powder and other powders for cosmetic use to Romania

Imports in kind, K unit

Romania imported 6 011 thousand units of talcum powder and other cosmetic powders in 2020, representing a substantial 37.5% increase compared to 2019. Over the 2017-2020 period, imports grew by 22.1%, with an average annual increase of 6.9%. The lowest import volume was recorded in 2019 at 4 370 thousand units, which also saw the largest annual decline of 11.6%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K unit

Parameter201820192020CAGR
1Change from last year0.4%(11.6%)37.5%6.9%
Source: SHEV.io

Between 2017 and 2020, Romania's imports of talcum powder and other cosmetic powders in volume terms were distributed across a diverse range of markets. France accounted for 17.3% of imports, the United Kingdom for 15.9%, and Poland for 14.3%, collectively representing 47.5% of total import volume. The remaining 52.5% was distributed among numerous smaller markets.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Romania in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

After two years of consecutive growth, Romania's imports of talcum powder and other cosmetic powders declined in value terms. In 2020, imports amounted to 7 172 thousand US dollars, down 25.1% compared to the previous year. Over the 2017-2020 period, import values decreased by 14.8%, with an average annual decline of 5.2%. The peak import value was recorded in 2019 at 9 578 thousand US dollars, while the largest annual increase occurred in 2018 at 7.0%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year7.0%6.4%(25.1%)(5.2%)
Source: SHEV.io

From 2017 to 2020, Romania's imports of talcum powder and other cosmetic powders in value terms were spread across multiple countries. Germany accounted for 17.3% of import value, France for 17.1%, and Italy for 15.5%, collectively representing 49.8% of total import flows. The remaining value was distributed among various other markets.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Romania in value, 2017-2020

Source: SHEV.io

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