Manicure or pedicure preparations market in Romania

Earlier Report Observations

The market for manicure or pedicure preparations in Romania expanded from 18.7 million USD in 2019 to 25.3 million USD in 2021. This growth was supported by the entry of new local and international players, along with the launch of new production facilities, which increased product availability. During the COVID-19 pandemic in 2020, the market adapted through a surge in online sales and home-use kits, maintaining demand despite salon closures. In 2021, the reopening of salons and the introduction of new product segments, such as natural and bio treatments, further stimulated consumer interest and market volume.

After peaking in 2021, the market experienced a slight contraction to 24.0 million USD in 2022, influenced by global supply chain disruptions and rising raw material costs, which affected product affordability and availability. The market stabilized in 2023 at a similar level of 23.9 million USD. In 2024, it rebounded strongly to 31.9 million USD, supported by continued innovation in product formulations, such as long-lasting gel polishes, and the ongoing entry of new market participants.

Production manicure or pedicure preparations in Romania

In value, 2017-2020, K $ US

In 2020, Romania's production of manicure or pedicure preparations was valued at 8 266 K $ US, marking a sharp increase of 46.8% compared to 2019. Over the period from 2017 to 2020, production grew by 42%, with a compound annual growth rate of 12.4%.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

Exports manicure or pedicure preparations from Romania

Exports in kind, K unit

After rising for two years, Romania's exports of manicure or pedicure preparations in volume terms declined. In 2020, exports totaled 662 K units, which is 36.0% lower than the previous year. Between 2017 and 2020, exports decreased by 31.4%, equating to an annualized rate of 11.8%. The maximum volume was recorded in 2019 at 1 035 K units, while the largest increase occurred in 2018 at 4.9%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K unit

From 2017 to 2020, Bulgaria, Hungary, and Moldova were the leading destinations for Romania's exports of manicure or pedicure preparations in volume terms. Bulgaria accounted for 45.1% of exports, Hungary for 18.5%, and Moldova for 9.1%. Together, these three countries represented 72.7% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

In 2020, Romania's exports of manicure or pedicure preparations in value terms reached 2 365 K $ US, corresponding to a substantial decline of 14.2% year-over-year. Between 2017 and 2020, exports increased by 12.3%, with an annualized rate of 3.9%. The minimum value was recorded in 2018 at 1 695 K $ US, while the maximum was in 2019 at 2 756 K $ US. The largest decline occurred in 2018 at 19.5%, and the largest increase was in 2019 at 62.6%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

From 2017 to 2020, Bulgaria, Hungary, and France were the key partners for Romania's exports of manicure or pedicure preparations in value terms. Bulgaria accounted for 39.3% of exports, Hungary for 38.4%, and France for 5.5%. Collectively, these three countries made up 83.2% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports manicure or pedicure preparations to Romania

Imports in kind, K unit

In 2020, Romania's imports of manicure or pedicure preparations in volume terms reached 29 023 K units, equivalent to an abrupt rise of 60.0% compared to 2019. Between 2017 and 2020, imports increased by 52.1%, with an annualized rate of 15.0%. The minimum volume was recorded in 2019 at 18 140 K units, and the largest decline occurred in 2019 at 11.2%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K unit

From 2017 to 2020, Poland, China, and Turkey were the main sources for Romania's imports of manicure or pedicure preparations in volume terms. Poland accounted for 20.9% of imports, China for 18.5%, and Turkey for 11.9%. Together, these three countries represented 51.3% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

Romania's imports of manicure or pedicure preparations in value terms declined for the second consecutive year. In 2020, imports totaled 14 642 K $ US, amounting to a modest reduction of 7.5% compared to 2019. Between 2017 and 2020, imports decreased by 5.3%, with an annualized rate of 1.8%. The maximum value was recorded in 2018 at 16 919 K $ US, and the largest increase occurred in 2018 at 9.5%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

From 2017 to 2020, Hungary, Poland, and Germany remained the main markets for Romania's imports of manicure or pedicure preparations in value terms. Hungary accounted for 23.5% of imports, Poland for 20.8%, and Germany for 14.2%. Collectively, these three countries accounted for 58.5% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020