Dentifrices market in Romania

Earlier Report Observations

Between 2018 and 2020, the dentifrices market in Romania grew from 26.8 million dollars to 29.2 million dollars, stabilizing in 2020. This period saw technological advances in dental services and a rise in medical tourism, which heightened overall attention to oral care. During the COVID-19 pandemic, increased health awareness and the adoption of digital dental solutions helped sustain demand for hygiene products.

From 2021 onward, import values for dentifrices showed significant movement. A surge to 50.3 million dollars in 2021 was driven by new toothpaste innovations for sensitivity and whitening, alongside higher living standards. However, imports fell to 47.0 million dollars in 2022 as financial constraints limited access to dental services and oral health education remained inadequate. The market recovered in 2023 and 2024, with imports reaching 54.9 million dollars, supported by the expansion of the dental industry and increased employment within the sector.

Throughout the period, exports of dentifrices from Romania rose steadily, from 13.1 million dollars in 2018 to 25.7 million dollars in 2024, indicating growing external demand.

Production dentifrices in Romania

In value, 2017-2020, K $ US

In 2019, Romania's dentifrices production reached its lowest point at 329.4 thousand US dollars, declining by 8.7% from the previous year. However, production rebounded strongly in 2020, increasing by 21.9% to reach 401.6 thousand US dollars. Over the period from 2017 to 2020, production grew by 18.7%, which translates to an annualized growth rate of 5.9%.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

Exports dentifrices from Romania

Exports in kind, K unit

Romania's dentifrices exports have grown for three consecutive years. In 2020, exports amounted to 29 957 thousand units, marking a 4.2% increase compared to 2019. From 2017 to 2020, exports surged by 164.6%, with an annualized growth rate of 38.3%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K unit

Between 2017 and 2020, the top destinations for Romania's dentifrices exports in kind were Serbia, accounting for 31.2% of exports, Bulgaria with 15.0%, and Moldova at 14.7%. Together, these three countries represented 60.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

After two years of growth, Romania's dentifrices export value declined in 2020, reaching 14 415 thousand US dollars, down 1.9% from 2019. The peak value was recorded in 2019 at 14 696 thousand US dollars, following a significant increase of 56.8% in 2018. Overall, from 2017 to 2020, exports increased by 73%, with a compound annual growth rate of 20.1%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

From 2017 to 2020, Serbia was the leading market for Romania's dentifrices exports in value terms, representing 26.1% of exports, followed by Moldova at 19.3% and Bulgaria at 13.1%. Combined, these three countries accounted for 58.4% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports dentifrices to Romania

Imports in kind, K unit

Following two years of growth, Romania's dentifrices import volume decreased in 2020, totaling 66 964 thousand units, a 2.7% drop from 2019. The highest import volume was in 2019 at 68 817 thousand units, after a notable increase of 33.9% in 2018. Over the 2017-2020 period, imports rose by 51.8%, with an annualized growth rate of 14.9%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K unit

Between 2017 and 2020, Poland was the primary source for Romania's dentifrices imports in kind, making up 34.6% of imports, followed by China at 26.5% and Germany at 10.9%. Together, these three countries contributed 72.0% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

After two years of increase, Romania's dentifrices import value declined in 2020, with imports amounting to 43 227 thousand US dollars, remaining stable compared to 2019. The peak value was in 2019 at 43 333 thousand US dollars, following a rise of 28.7% in 2018. From 2017 to 2020, imports grew by 40.9%, with a compound annual growth rate of 12.1%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

From 2017 to 2020, Poland led as the top supplier of dentifrices to Romania in value terms, accounting for 34.9% of imports, followed by Slovakia at 14.1% and Germany at 11.1%. Collectively, these three countries represented 60.1% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020