Sweetened or flavoured waters and other non-alcoholic beverages market in Finland

Earlier Report Observations

The reform of Finland's Alcohol Law in March 2018 relaxed retail restrictions, which, coupled with the emerging consumer demand for non-alcoholic alternatives, supported initial market expansion. The COVID-19 pandemic in 2020 accelerated this shift as beverage purchases moved almost entirely to grocery stores, boosting sales of soft drinks and mineral waters by around 3% and helping the market volume grow steadily.

Non-alcoholic beverage popularity surged in 2021, with sales of non-alcoholic beer nearly doubling, driven by health-conscious consumption and diversified eating trends, pushing the market to 602 million liters. In 2022, Hartwall launched a new range of low-calorie and fruit-flavored mineral waters and soft drinks, expanding the canned segment in response to the 'sober curious' movement among younger consumers, further supporting growth.

Market volume stabilized in 2023 at 615 million liters amid the implementation of stricter drinking water quality controls and official analysis of food price dynamics. A renewed growth phase followed in 2024, with the market reaching 657 million liters, coinciding with proposed tax changes aimed at steering consumption towards low-sugar beverages and harmonizing the treatment of plant-based drinks.

Production sweetened or flavoured waters and other non-alcoholic beverages in Finland

In value, 2017-2020, M $ US

In 2020, Finland's production of sweetened or flavoured waters and other non-alcoholic beverages was valued at 434.3 million US dollars, marking a 2.6% increase from the previous year. Over the period from 2017 to 2020, production grew by 15.6%, with a compound annual growth rate of 5.0%. The largest decline occurred in 2019, at 0.1%, while the most significant increase was in 2018, at 12.9%.

Annual dynamics of production in Finland in value, 2017-2020, M $ US

In kind, 2017-2020, M l

Finland's production of sweetened or flavoured waters and other non-alcoholic beverages has increased for the third consecutive year. In 2020, the country produced 483.2 million litres, showing a slight gain of 2.4% compared to 2019. Between 2017 and 2020, production rose by 15%, equating to an annualized growth rate of 4.8%.

Annual dynamics of production in Finland in kind, 2017-2020, M l

Exports sweetened or flavoured waters and other non-alcoholic beverages from Finland

Exports in kind, M l

After a two-year decrease, Finland's exports of sweetened or flavoured waters and other non-alcoholic beverages increased in 2020. The country exported 26.7 million litres, representing a steep rise of 28.5% from 2019. However, over the period from 2017 to 2020, exports declined by 13%, with an annualized decrease of 4.5%. The lowest volume was recorded in 2019 at 20.8 million litres, following the largest decline in 2018 of 29.1%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, M l

From 2017 to 2020, Norway, Sweden, and Denmark were the core markets for Finland's exports of sweetened or flavoured waters and other non-alcoholic beverages in volume terms. Norway accounted for 28.1% of exports, Sweden for 22.1%, and Denmark for 16.9%, together representing 67.1% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, M $ US

After a two-year loss, Finland's exports of sweetened or flavoured waters and other non-alcoholic beverages in value terms increased in 2020. The country exported 22.7 million US dollars, amounting to a 26.6% advance from the previous year. Over the period from 2017 to 2020, exports grew by 13.4%, with an annualized rate of 4.3%. The minimum value was recorded in 2019 at 18.0 million US dollars, after the largest decline in 2018 of 10.1%.

Annual dynamics of product's exports from Finland in value, 2017-2020, M $ US

Throughout 2017 to 2020, Sweden, Norway, and Estonia formed the core of Finland's exports in value terms. Sweden accounted for 26.6% of exports, Norway for 23.5%, and Estonia for 14.3%, together taking 64.3% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports sweetened or flavoured waters and other non-alcoholic beverages to Finland

Imports in kind, M l

Finland's imports of sweetened or flavoured waters and other non-alcoholic beverages have increased for the third consecutive year. In 2020, the import volume was recorded at 106.2 million litres, showing little change from the previous year. Between 2017 and 2020, imports surged by 56.9%, equating to an annualized growth rate of 16.2%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, M l

From 2017 to 2020, Germany, the Netherlands, and Sweden accounted for the largest share of Finland's imports in volume terms. Germany represented 22.2% of imports, the Netherlands 19.4%, and Sweden 18.3%, together comprising 59.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, M $ US

Finland's imports of sweetened or flavoured waters and other non-alcoholic beverages in value terms have increased for the third consecutive year. In 2020, imports reached 143.5 million US dollars, showing a rise of 16.9% year-over-year. Over the period from 2017 to 2020, imports grew by 89.1%, with a compound annual growth rate of 23.7%.

Annual dynamics of product's imports to Finland in value, 2017-2020, M $ US

In 2017 to 2020, the Netherlands, Sweden, and Germany were the main markets for Finland's imports in value terms. The Netherlands accounted for 21.0% of imports, Sweden for 20.3%, and Germany for 15.8%, together representing 57.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020