Still wine market in Finland

Earlier Report Observations

The still wine market in Finland experienced notable shifts between 2018 and 2020. Initial market volume was supported by annual wine competitions like Vuoden Viinit, which guided consumer choices, and Alko's emphasis on good value-for-money offerings. However, 2019 saw a significant contraction in market volume. The period was marked by growing consumer interest in organic and ethical wines, as well as the rising popularity of wine on tap. The COVID-19 pandemic in 2020 then sharply altered consumption patterns, leading to a record market volume as people drank more at home; this surge was accompanied by the introduction of new products like rosé prosecco, which expanded the available selection.

Following the pandemic spike, market volume receded in 2021, a period characterized by the continued influence of COVID-19 on behavior and the entry of new market players such as The Vermutti Company. The growth of online wine sales and home delivery became more established. From 2022 onward, the market stabilized with moderate fluctuations. Trends like natural wines, orange wines, and classics gained prominence, while rosé prosecco solidified its place in Alko's assortment. Awards from major wine competitions continued to shape consumer preferences, contributing to a more diversified market that by 2024 had recovered to a volume higher than the post-2021 levels.

Production still wine in Finland

In value, 2017-2020, K $ US

The market exhibited volatility during the observed period. {context_3} reached their lowest point in 2017, then peaked in 2018, with a {ampRatio}-fold difference between these years. In 2020, Finland's still wine output was valued at 27 945 K $ US, marking a 4.5% increase from the previous year. The highest value was recorded in 2018 at 28 941 K $ US, while the largest decline occurred in 2019, dropping by 7.6%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

In kind, 2017-2020, K l

The data shows irregular fluctuations, pointing to a volatile market environment. {context_3} volumes hit their minimum in 2017 and peaked in 2020, with a top-to-bottom ratio of {ampRatio} times. In 2020, Finland produced 14 771 K l of still wine, a 32.9% rise compared to 2019. The most significant decline was in 2019, falling by 12.6%.

Annual dynamics of production in Finland in kind, 2017-2020, K l

Exports still wine from Finland

Exports in kind, K l

Finland's still wine exports declined for the second year in a row. In 2020, exports amounted to 8 867 K l, showing minimal change from 2019. Over the 2017-2020 period, exports grew by 2.3%, with a CAGR of 0.8%. The peak was in 2018 at 9 303 K l, while the largest drop occurred in 2019, decreasing by 4.4%. The biggest increase was in 2018, up by 7.3%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, K l

From 2017 to 2020, Sweden (60.2% of exports in kind), Denmark (12.0% of exports in kind), and Norway (11.6% of exports in kind) were the top destinations in Finland's export structure, together accounting for 83.8% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, M $ US

After a two-year increase, Finland's still wine export volumes declined. In 2020, exports totaled 20.4 M $ US, reflecting a sharp fall of 15.8% compared to the previous year. Over the 2017-2020 period, exports decreased by 6.6%, with a CAGR of 2.2%. The highest value was in 2019 at 24.2 M $ US, and the largest rise was in 2018, up by 7.2%.

Annual dynamics of product's exports from Finland in value, 2017-2020, M $ US

Throughout 2017-2020, Sweden (50.5% of exports in value terms), Norway (12.0% of exports in value terms), and Estonia (11.3% of exports in value terms) were the key export destinations, together making up 73.8% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports still wine to Finland

Imports in kind, K l

Finland imported 71 796 K l of still wine in 2020, a 59.7% increase from 2019. Over the 2017-2020 period, imports rose by 8.6%, with a CAGR of 2.8%. The lowest value was in 2019 at 44 962 K l, and the largest decline also occurred in 2019, dropping by 35.8%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, K l

From 2017 to 2020, imports in kind of still wine to Finland were not highly concentrated: Chile (18.9% of imports in kind), Italy (14.0% of imports in kind), and Spain (12.9% of imports in kind) together accounted for only 45.8% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, M $ US

In 2020, Finland's still wine imports reached 196.9 M $ US, showing a modest uptick of 4.9% compared to 2019. Over the 2017-2020 period, imports increased by 4.9%, with a CAGR of 1.6%. The peak was in 2018 at 206.6 M $ US, while the largest decline was in 2019, falling by 9.1%. The biggest increase was in 2018, up by 10.1%.

Annual dynamics of product's imports to Finland in value, 2017-2020, M $ US

During 2017-2020, Italy (19.2% of imports in value terms), Chile (16.5% of imports in value terms), and France (12.0% of imports in value terms) were among the largest suppliers of still wine to Finland, but together they represented just 47.8% of total imports in value terms, indicating a broadly diversified partner base.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020