Sweetened or flavoured waters and other non-alcoholic beverages market in Lithuania

Earlier Report Observations

From 2018 to 2022, the Lithuanian market for sweetened or flavoured waters and other non-alcoholic beverages saw steady volume growth, expanding from 178 million liters to 221 million liters. This increase was supported by rising health consciousness among consumers, who shifted their preferences towards functional beverages and products with reduced sugar content. The introduction of a sugar tax in 2022 further accelerated demand for healthier alternatives, stimulating market expansion.

The full implementation of the sugar tax in 2023 marked a turning point, with market volume declining to 214 million liters in 2023 and 207 million liters in 2024. However, the market's value continued to rise, reaching $154 million in 2024, as consumers traded up to more expensive functional and low-sugar drinks. A unusually cold summer in 2024 temporarily dampened demand for bottled water, though the economic and private-label segments remained resilient.

Throughout the period, major players like Coca-Cola HBC Lietuva and Birštono Mineraliniai Vandenys maintained strong market positions, adapting their portfolios to evolving consumer preferences for natural and functional options. The sugar tax legislation directly incentivized producers to reformulate products, reinforcing the shift towards a higher-value market mix.

Production sweetened or flavoured waters and other non-alcoholic beverages in Lithuania

In value, 2018-2021, K $ US

Production of sweetened or flavoured waters and other non-alcoholic beverages in Lithuania has been growing for three consecutive years. In 2021, output reached 45 654 thousand US dollars, marking a 19.5% increase compared to 2020. From 2018 to 2021, production rose by 30.3%, which translates to an annualized growth rate of 9.2%.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

In kind, 2018-2021, K l

In 2021, Lithuania produced 92 877 thousand litres of sweetened or flavoured waters and other non-alcoholic beverages, up 12.2% from the previous year. Over the period from 2018 to 2021, production increased by 21.6%, with an annualized rate of 6.7%. The only decline during this time occurred in 2020, when production fell by 1.3%.

Annual dynamics of production in Lithuania in kind, 2018-2021, K l

Exports sweetened or flavoured waters and other non-alcoholic beverages from Lithuania

Exports in kind, M l

Export volumes of sweetened or flavoured waters and other non-alcoholic beverages from Lithuania have risen for the third year in a row. In 2021, exports totalled 106.2 million litres, a 37.4% increase compared to 2020. Between 2018 and 2021, exports grew by 89.2%, equating to an annualized growth rate of 23.7%.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, M l

From 2018 to 2021, Estonia, Latvia, and Poland were consistently the top destinations for exports in volume terms. Estonia accounted for 46.1% of exports, Latvia for 27.6%, and Poland for 5.7%. Together, these three countries made up 79.4% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Lithuania in kind, 2018-2021

Exports in value, M $ US

The value of sweetened or flavoured waters and other non-alcoholic beverages exported from Lithuania has increased for three consecutive years. In 2021, exports reached 59.7 million US dollars, a sharp rise of 55.1% compared to the previous year. Over the 2018-2021 period, exports grew by 119.7%, with a compound annual growth rate of 30.0%.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, M $ US

Between 2018 and 2021, Estonia, Latvia, and Russia were the leading destinations in value terms. Estonia represented 36.7% of exports, Latvia 23.8%, and Russia 9.7%. Combined, these three countries accounted for 70.2% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Lithuania in value, 2018-2021

Imports sweetened or flavoured waters and other non-alcoholic beverages to Lithuania

Imports in kind, M l

Import volumes of sweetened or flavoured waters and other non-alcoholic beverages into Lithuania have grown for the third year running. In 2021, imports amounted to 215.5 million litres, a significant increase of 19.8% compared to 2020. From 2018 to 2021, imports rose by 37%, with an annualized growth rate of 11.1%.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, M l

Throughout 2018-2021, Poland, Latvia, and Ukraine were the main sources of imports in volume terms. Poland accounted for 58.4% of imports, Latvia for 13.5%, and Ukraine for 5.0%. Together, these three countries represented 77.0% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Lithuania in kind, 2018-2021

Imports in value, M $ US

The value of sweetened or flavoured waters and other non-alcoholic beverages imported into Lithuania has increased for three consecutive years. In 2021, imports totalled 123.4 million US dollars, a dramatic 30.6% rise year-over-year. Between 2018 and 2021, imports grew by 51.4%, with an annualized rate of 14.8%.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, M $ US

From 2018 to 2021, Poland, Latvia, and Austria were the primary sources of imports in value terms. Poland accounted for 39.9% of imports, Latvia for 10.0%, and Austria for 9.7%. Collectively, these three countries made up 59.7% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Lithuania in value, 2018-2021