Sweetened or flavoured waters and other non-alcoholic beverages market in Estonia

Earlier Report Observations

From 2018 to 2020, the market volume for non-alcoholic beverages in Estonia increased from 86.6 million liters to 111.7 million liters, reaching a peak of 162.8 million liters in 2021. This expansion was supported by the growing popularity of alcohol-free drinks, including ciders made from local fruits, as noted in market trends. Concurrently, retail regulations for alcoholic beverages introduced in 2017 likely encouraged a shift toward non-alcoholic alternatives.

After the 2021 peak, the market volume contracted to 120.6 million liters in 2022. This decline coincided with heightened public attention to the availability and quality of drinking water, which influenced consumer preferences and reduced demand for sweetened beverages. Although the alcohol-free segment continued to grow, the overall market size decreased due to this shift toward water.

The market stabilized at 114.9 million liters in 2023 and then recovered to 130.3 million liters in 2024. Throughout the period, labeling and packaging requirements for non-alcoholic drinks remained in force, affecting production and market access.

Production sweetened or flavoured waters and other non-alcoholic beverages in Estonia

In value, 2018-2021, K $ US

Estonia's production of sweetened or flavoured waters and other non-alcoholic beverages has increased for the second consecutive year. In 2021, output was valued at 34 257 K $ US, marking a 14.6% increase compared to 2020. The lowest value was recorded in 2019 at 25 088 K $ US, which saw the largest decline of 21.4%. This was followed by the largest increase of 19.1% in 2020. Overall, from 2018 to 2021, production grew by 7.3%, equivalent to an annualized rate of 2.4%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

In kind, 2018-2021, M l

Estonia's production of sweetened or flavoured waters and other non-alcoholic beverages has increased for the third consecutive year. In 2021, 101.7 M l were produced, reflecting a sharp rise of 60.8% over the previous year. From 2018 to 2021, production surged by 85.5%, with a compound annual growth rate of 22.9%.

Annual dynamics of production in Estonia in kind, 2018-2021, M l

Exports sweetened or flavoured waters and other non-alcoholic beverages from Estonia

Exports in kind, K l

After a two-year decline, exports of sweetened or flavoured waters and other non-alcoholic beverages from Estonia have increased. In 2021, export volume reached 18 007 K l, showing a robust growth of 25.0% compared to the prior year. The lowest value was recorded in 2020 at 14 409 K l, preceded by the largest decline of 10.7% in 2019. Over the period from 2018 to 2021, exports rose by 10.7%, with a compound annual growth rate of 3.4%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K l

From 2018 to 2021, Latvia, Finland, and Lithuania were the main markets for exports in kind, accounting for 49.5%, 22.3%, and 21.2% of exports, respectively. Together, they represented 93.1% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

In 2021, the value of sweetened or flavoured waters and other non-alcoholic beverages exported from Estonia stood at 14 113 K $ US, indicating a dramatic increase of 50.6% compared to the previous year. The lowest value was recorded in 2020 at 9 369 K $ US, which also saw the largest decline of 6.4%. From 2018 to 2021, exports grew by 44%, with a compound annual growth rate of 12.9%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

Between 2018 and 2021, Latvia, Finland, and Lithuania emerged as the primary markets for exports in value terms, with shares of 36.0%, 35.7%, and 19.1%, respectively. Collectively, they accounted for 90.8% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports sweetened or flavoured waters and other non-alcoholic beverages to Estonia

Imports in kind, K l

Imports of sweetened or flavoured waters and other non-alcoholic beverages into Estonia have increased for the third consecutive year. In 2021, import volume reached 79 121 K l, representing a steep advance of 25.8% over the previous year. From 2018 to 2021, imports rose by 64.5%, with a compound annual growth rate of 18.0%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K l

From 2018 to 2021, Poland, Lithuania, and Latvia were the principal suppliers of sweetened or flavoured waters and other non-alcoholic beverages to Estonia, contributing 33.0%, 25.6%, and 9.2% of imports in kind, respectively. Together, they made up 67.8% of total imports.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

Cross-border shipments of sweetened or flavoured waters and other non-alcoholic beverages into Estonia have increased for the third consecutive year. In 2021, imports amounted to 55 914 K $ US, showing an intense advance of 31.8% compared to 2020. Between 2018 and 2021, imports grew by 73.5%, equivalent to an annualized rate of 20.2%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

Data from 2018 to 2021 show that imports in value terms of sweetened or flavoured waters and other non-alcoholic beverages to Estonia were not highly concentrated. Poland, Austria, and Lithuania accounted for 19.1%, 18.4%, and 12.3% of imports, respectively, with a combined share of only 49.9% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021