Sweet biscuits, waffles and wafers market in Finland

Earlier Report Observations

From 2018 to 2021, the Finnish market for sweet biscuits, waffles, and wafers experienced fluctuations, starting from a volume of 24 074 tonnes in 2018. That initial year saw product innovations such as vegan and organic biscuits alongside new flavour varieties like cinnamon-spiced speculoos, which expanded the assortment and catered to growing consumer interest in ethical and healthier options. The market volume then contracted in 2019 to 20 093 tonnes before recovering to 23 494 tonnes by 2021.

A more pronounced expansion occurred from 2022 onward, with the market volume reaching 25 930 tonnes in 2022. This growth was primarily driven by consumer economic concerns, which increased demand for budget-friendly snack solutions for home consumption. Concurrently, summer events and cafes in cities like Naantali highlighted local waffle specialties, boosting interest in traditional treats. In 2023 and 2024, evolving consumer behaviour—marked by a rise in online shopping—and a strategic marketing shift emphasising creativity, efficiency, and the use of AI supported the market. These factors contributed to significant value growth, with the market reaching 134 133 thousand US dollars in 2024, even as the physical volume stabilised around 25 000 tonnes.

Production sweet biscuits, waffles and wafers in Finland

In value, 2017-2020, K $ US

In 2020, Finland's production of sweet biscuits, waffles, and wafers was valued at 52 775 thousand US dollars, marking a slight increase of 0.8% compared to 2019. Over the period from 2017 to 2020, production grew by 5.1%, which translates to an average annual growth rate of 1.7%. The highest production value was recorded in 2018 at 54 327 thousand US dollars, with the largest annual increase of 8.1% occurring that year. In contrast, 2019 saw the most significant decline, with production dropping by 3.6%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

In kind, 2017-2020, t

In 2020, Finland produced 9 675 tonnes of sweet biscuits, waffles, and wafers, representing a 2.3% increase from the previous year. From 2017 to 2020, production rose by 8%, averaging a compound annual growth rate of 2.6%. The peak production volume was achieved in 2018 at 9 706 tonnes, which also saw the largest annual increase of 8.3%. The most notable decrease occurred in 2019, with production falling by 2.5%.

Annual dynamics of production in Finland in kind, 2017-2020, t

Exports sweet biscuits, waffles and wafers from Finland

Exports in kind, t

The export market for sweet biscuits, waffles, and wafers from Finland exhibited significant volatility during the observed period. Exports reached their lowest point in 2019 at just 33 tonnes, marking a sharp decline of 97.8% from the previous year. However, in 2020, exports rebounded dramatically to 1 408 tonnes, representing an increase of 4,185.8% compared to 2019. The highest export volume was recorded in 2017, with a 45-fold difference between the peak in 2017 and the trough in 2019.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

From 2017 to 2020, the primary destinations for Finland's exports of sweet biscuits, waffles, and wafers in volume terms were Estonia, Sweden, and Belgium. Estonia accounted for 30.9% of exports, Sweden for 26.7%, and Belgium for 14.5%. Together, these three countries comprised 72.2% of Finland's total exports in kind during this period.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

In 2020, Finland exported sweet biscuits, waffles, and wafers worth 6 242 thousand US dollars, reflecting a 5.6% increase from the previous year. The lowest export value was recorded in 2019 at 5 909 thousand US dollars, which also saw the largest annual decline of 9.4%. The highest export value occurred in 2018 at 6 525 thousand US dollars.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

Throughout the period from 2017 to 2020, Estonia, Sweden, and Belgium remained the key markets for Finland's exports of sweet biscuits, waffles, and wafers in value terms. Estonia represented 30.6% of exports, Sweden 27.9%, and Belgium 13.0%. Collectively, these three countries accounted for 71.5% of Finland's total export flows in value during these years.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports sweet biscuits, waffles and wafers to Finland

Imports in kind, t

After two consecutive years of decline, Finland's imports of sweet biscuits, waffles, and wafers increased in 2020, reaching 14 787 tonnes. This represented a significant uptick of 38.6% compared to 2019. The lowest import volume was recorded in 2019 at 10 666 tonnes, which also experienced the largest annual decrease of 32.6%. Over the entire period from 2017 to 2020, imports decreased by 7.7%, with an average annual decline of 2.6%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

From 2017 to 2020, Sweden, the Netherlands, and Germany were the main sources of Finland's imports of sweet biscuits, waffles, and wafers in volume terms. Sweden contributed 28.1% of imports, the Netherlands 27.5%, and Germany 16.2%. Together, these three countries accounted for 71.9% of Finland's total import flows in kind during this timeframe.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

In 2020, Finland's imports of sweet biscuits, waffles, and wafers were valued at 49 470 thousand US dollars, showing minimal change from the previous year. The lowest import value was recorded in 2019 at 49 420 thousand US dollars, which also saw the largest annual decline of 6.2%. The highest import value occurred in 2018 at 52 705 thousand US dollars, with the largest annual increase of 4.8% taking place that year.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

During the period from 2017 to 2020, Sweden, the Netherlands, and Germany were the primary sources of Finland's imports of sweet biscuits, waffles, and wafers in value terms. Sweden accounted for 25.6% of imports, the Netherlands for 22.6%, and Germany for 18.0%. Collectively, these three countries represented 66.3% of Finland's total imports in value, solidifying their position as the main suppliers during these years.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020