Market research

Sweet biscuits, waffles and wafers market in the Netherlands

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The Dutch market for sweet biscuits, waffles and wafers was characterized by a strong presence of family-owned businesses and multinationals focusing on traditional consumption with coffee, alongside a growing demand for premium and artisanal products. The COVID-19 pandemic in 2020 significantly boosted consumption as consumers turned to biscuits and chocolate for comfort during stressful conditions, driving market value up sharply.

Post-pandemic trends continued with a strong industry focus on sustainability, health, and product innovation. Manufacturers launched more products with claims like sourdough and proteins, responding to consumer demand for nutritious yet indulgent snacks. The market remained dynamic, driven by these evolving preferences without major new regulatory changes or market entries noted in the period.

Market volume grew substantially, reaching 305.6 thousand tons by 2024, while the market's value increased to 862 million US dollars in 2023, reflecting sustained expansion in both volume and monetary terms through the mid-2020s.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2021-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2021-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2019-2023
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2019-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in the Netherlands
  1. 5.1.1. In kind, 2021-2024, K t
  2. 5.1.2. In value, 2019-2023, M $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K t
  2. 5.2.2. In value, 2018-2024, M $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's exports from the Netherlands in kind, 2018-2025, K t
    2. 6.1.2.2. Dynamics of product's exports in kind from the Netherlands by countries, 2018-2025, K t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from the Netherlands in value, 2018-2025, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from the Netherlands by countries, 2018-2025, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from the Netherlands, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from the Netherlands by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's exports from the Netherlands in kind, 2018-2025, K t
    2. 6.2.2.2. Dynamics of product's exports in kind from the Netherlands by countries, 2018-2025, K t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from the Netherlands in value, 2018-2025, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from the Netherlands by countries, 2018-2025, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from the Netherlands, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from the Netherlands by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's imports to the Netherlands in kind, 2018-2025, K t
    2. 7.1.2.2. Dynamics of product's imports in kind to the Netherlands by countries, 2018-2025, K t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to the Netherlands in value, 2018-2025, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to the Netherlands by countries, 2018-2025, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to the Netherlands, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to the Netherlands by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's imports to the Netherlands in kind, 2018-2025, K t
    2. 7.2.2.2. Dynamics of product's imports in kind to the Netherlands by countries, 2018-2025, K t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to the Netherlands in value, 2018-2025, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to the Netherlands by countries, 2018-2025, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to the Netherlands, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to the Netherlands by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production sweet biscuits, waffles and wafers in the Netherlands

In value, 2018-2021, M $ US

The Netherlands saw its sweet biscuits, waffles, and wafers production increase for the second year in a row. In 2021, output reached 1 098 million US dollars, marking a 10.2% rise compared to the previous year. From 2019 to 2021, production grew by 11.7%, with an average annual growth rate of 3.7%.

Annual dynamics of production in the Netherlands in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	n/a	10.2%	1.3%	-

Source: SHEV.io

In kind, 2018-2021, K t

Annual dynamics of production in the Netherlands in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports sweet biscuits, waffles and wafers from the Netherlands

Exports in kind, K t

The Netherlands experienced a third consecutive year of growth in sweet biscuits, waffles, and wafers exports. In 2021, export volume totaled 326.0 thousand tonnes, showing a moderate increase of 8.0% from the year before. Between 2018 and 2021, exports rose by 15%, with an average annual growth rate of 4.8%.

Annual dynamics of product's exports from the Netherlands in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	5.7%	0.7%	8.0%	4.8%

Source: SHEV.io

From 2018 to 2021, Germany, the United Kingdom, and Belgium were the top destinations for exports in volume, accounting for 23.1%, 17.8%, and 12.6% of total flows, respectively. Together, these three countries made up 53.5% of all exports.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from the Netherlands in kind, 2018-2021

Source: SHEV.io

Exports in value, M $ US

The Netherlands' cross-border shipments of sweet biscuits, waffles, and wafers grew for the third straight year. In 2021, exports were valued at 1 119 million US dollars, up by 17.9% year-over-year. Over the period from 2018 to 2021, exports increased by 19.6%, with an average annual growth rate of 6.1%.

Annual dynamics of product's exports from the Netherlands in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	1.1%	0.3%	17.9%	6.1%

Source: SHEV.io

Between 2018 and 2021, Germany, the United Kingdom, and Belgium formed the main group of destinations for exports in value terms, with shares of 22.1%, 15.2%, and 13.1%, respectively. Combined, these three countries represented 50.5% of total export flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from the Netherlands in value, 2018-2021

Source: SHEV.io

Imports sweet biscuits, waffles and wafers to the Netherlands

Imports in kind, K t

In 2021, sweet biscuits, waffles, and wafers deliveries to the Netherlands reached 131.6 thousand tonnes, a 14.3% increase compared to the previous year. From 2018 to 2021, imports grew by 15.2%, with an average annual growth rate of 4.8%. The largest decline occurred in 2020, at 0.7%.

Annual dynamics of product's imports to the Netherlands in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	1.5%	(0.7%)	14.3%	4.8%

Source: SHEV.io

Throughout 2018–2021, Belgium, Germany, and Austria played leading roles in imports by volume, accounting for 42.6%, 27.9%, and 4.9% of total flows, respectively. Together, these three countries made up 75.4% of all imports.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to the Netherlands in kind, 2018-2021

Source: SHEV.io

Imports in value, M $ US

After two years of decline, sweet biscuits, waffles, and wafers deliveries to the Netherlands increased in 2021. Imports totaled 489 million US dollars, reflecting a significant gain of 20.4% from the previous year. Over the period from 2018 to 2021, imports rose by 14.8%, with an average annual growth rate of 4.7%. The lowest value was recorded in 2020 at 406 million US dollars, following a 3.9% decline in 2019.

Annual dynamics of product's imports to the Netherlands in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(3.9%)	(0.7%)	20.4%	4.7%

Source: SHEV.io

From 2018 to 2021, Belgium, Germany, and Poland remained the key partners for imports in value terms, with shares of 44.1%, 27.2%, and 4.6%, respectively. Together, these three countries accounted for 75.9% of total import flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to the Netherlands in value, 2018-2021

Source: SHEV.io