Mixes and doughs for bread, pastry, cakes and biscuits market in Finland

Earlier Report Observations

The Finnish market for mixes and doughs saw fluctuating volumes from 2018 to 2020. While key domestic player Oy Karl Fazer Ab expanded its bakery centers and offerings, and consumer interest in healthier options like whole grains grew, the market contracted in 2019. A decisive shift occurred in 2020 when lockdowns during the COVID-19 pandemic spurred a wave of home baking, directly boosting demand for convenient bakery mixes and reversing the previous decline.

Market growth continued into 2021 and 2022, supported by sustained consumer shifts towards gluten-free and fiber-enriched products. Major companies responded; Fazer expanded its lines with multiseed mixes, and the international player Lesaffre established new baking centers, enhancing supply and innovation for the Finnish market. These developments, alongside ongoing EU labeling requirements for clearer ingredient disclosure, helped push the market volume to a peak of over 36,600 tonnes in 2022.

A sharp contraction followed in 2023, reducing the market to approximately 26,600 tonnes. Despite this decline, underlying demand for specialized segments like gluten-free, organic, and plant-based mixes persisted, influenced by global health trends. By 2024, the market stabilized at a similar volume, with product innovation focusing on plant-based proteins and vegan ingredients, while EU-wide labeling rules continued to shape product presentation.

Production mixes and doughs for bread, pastry, cakes and biscuits in Finland

In value, 2017-2020, K $ US

In 2020, Finland's production of mixes and doughs for bread, pastry, cakes, and biscuits reached a value of 67,208 thousand US dollars, marking a robust year-over-year increase of 17.3%. Over the period from 2017 to 2020, production grew by 36.2%, with an average annual growth rate of 10.9%. The highest value was recorded in 2018 at 67,415 thousand US dollars, while the largest decline occurred in 2019 with a 15.0% drop. The most significant increase was observed in 2018, with a 36.6% rise.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

In kind, 2017-2020, t

Globally, Finland ranked as the 15th largest producer of mixes and doughs for bread, pastry, cakes, and biscuits from 2017 to 2020.

Top producers of mixes and doughs for bread, pastry, cakes and biscuits, 2017-2020

World map of production of mixes and doughs for bread, pastry, cakes and biscuits, 2017-2020

In 2020, Finland produced 25,996 tonnes of mixes and doughs for bread, pastry, cakes, and biscuits, showing a strong gain of 10.5% compared to 2019. Between 2017 and 2020, production increased by 17%, equating to an annualized growth rate of 5.4%. The largest decline was recorded in 2019 with a 4.2% decrease, while the most significant increase occurred in 2018 with a 10.6% rise.

Annual dynamics of production in Finland in kind, 2017-2020, t

Exports mixes and doughs for bread, pastry, cakes and biscuits from Finland

Exports in kind, t

In 2020, Finland's exports of mixes and doughs for bread, pastry, cakes, and biscuits amounted to 1,657 tonnes, reflecting a slight decrease of 1.6% compared to 2019. The minimum value was recorded in 2018 at 1,528 tonnes, and the maximum in 2019 at 1,684 tonnes. The largest decline occurred in 2018 with a 6.4% drop, while the largest increase was in 2019 with a 10.2% rise.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

From 2017 to 2020, Russia, Estonia, and Sweden were the main destinations for Finland's exports of mixes and doughs for bread, pastry, cakes, and biscuits in volume terms. Russia accounted for 42.0% of exports, Estonia for 18.5%, and Sweden for 14.6%, together absorbing 75.1% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

In 2020, Finland's exports of mixes and doughs for bread, pastry, cakes, and biscuits in value terms stood at 3,629 thousand US dollars, indicating a loss of 10.0% compared to the previous year. Between 2017 and 2020, exports decreased by 4.4%, with an annualized decline rate of 1.5%. The minimum value was recorded in 2018 at 3,481 thousand US dollars, and the maximum in 2019 at 4,031 thousand US dollars. The largest increase occurred in 2019 with a 15.8% rise.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

From 2017 to 2020, three principal markets—Russia, Japan, and Estonia—together accounted for 71.9% of Finland's total exports in value terms for mixes and doughs for bread, pastry, cakes, and biscuits.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports mixes and doughs for bread, pastry, cakes and biscuits to Finland

Imports in kind, t

After a two-year reduction, Finland's imports of mixes and doughs for bread, pastry, cakes, and biscuits in volume terms increased in 2020. Imports totalled 9,396 tonnes, showing a significant rise of 22.8% compared to 2019. Over the period from 2017 to 2020, imports decreased by 19.2%, with an average annual decline rate of 6.9%. The minimum value was recorded in 2019 at 7,653 tonnes, and the largest decline occurred in 2019 with a 28.6% drop.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

From 2017 to 2020, Germany, Belgium, and Sweden were the primary suppliers of mixes and doughs for bread, pastry, cakes, and biscuits to Finland in volume terms. Germany accounted for 22.7% of imports, Belgium for 18.2%, and Sweden for 11.4%, jointly making up 52.3% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

Finland's imports of mixes and doughs for bread, pastry, cakes, and biscuits in value terms declined for the third consecutive year in 2020. Imports stood at 24,147 thousand US dollars, indicating a contraction of 5.9% over the past year. From 2017 to 2020, imports decreased by 20.7%, with an average annual decline rate of 7.4%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

From 2017 to 2020, Germany, Belgium, and France were the primary suppliers of mixes and doughs for bread, pastry, cakes, and biscuits to Finland in value terms. Germany accounted for 22.4% of imports, Belgium for 20.2%, and France for 16.3%, together representing 58.9% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020