Strawberries market in Europe, 2026

Earlier Report Observations

The volume of the fresh strawberry market in Europe showed relative stability from 2018 to 2020, before expanding notably in 2021 and 2022 to reach 2 million tonnes. This growth phase was followed by a contraction to 1.9 million tonnes in 2023. In value terms, the market experienced a significant increase, particularly in 2020 and 2021, where it surpassed 124 billion US dollars, suggesting a rise in average prices or a shift toward higher-value product segments before a correction in 2022.

By 2024, the market environment was shaped by several key developments. Growing consumer preference for healthy, natural, and organic strawberries became a prominent driver, aligning with broader health and sustainability trends. Concurrently, the regulatory landscape evolved, with strawberries moving to a lower-risk import category within the EU, streamlining phytosanitary checks and boosting the competitiveness of intra-European trade. Major retail chains in key importing countries increased their import volumes, reinforcing efficient distribution hubs.

Further influencing the market were stricter enforcement of pesticide residue regulations, leading to product withdrawals, and the rising importance of sustainable farming practices. Innovations in packaging and logistics aimed at extending shelf life gained traction, while factors like regional weather impacts on production and the emergence of new segments such as premium organic varieties continued to affect supply dynamics and consumer choices.

Production strawberries in Europe

In kind, 2017-2020, K t

Top producers of strawberries, 2017-2020

World map of production of strawberries, 2017-2020

Strawberry production in Europe saw a decline after two years of growth. In 2019, production reached its peak at 1,744 thousand tonnes. However, by 2020, output had fallen to 1,680 thousand tonnes, marking a decrease of 3.7% from the previous year. The most significant increase occurred in 2018, when production rose by 2.9%.

Annual dynamics of production in Europe in kind, 2017-2020, K t

In value, 2017-2020, B $ US

Strawberry production in Europe has grown for three consecutive years. In 2020, the value of strawberry output in Europe was $112.6 billion, reflecting a strong increase of 18.3% compared to 2019. From 2017 to 2020, production value rose by 32.1%, with an average annual growth rate of 9.7%.

Annual dynamics of production in Europe in value, 2017-2020, B $ US

Exports strawberries from Europe

Exports in kind, K t

Strawberry exports from Europe have increased for three consecutive years. In 2020, exports reached 347.9 thousand tonnes, showing a modest rise of 4.8% from 2019. Between 2017 and 2020, exports grew by 122.8%, with an average annual growth rate of 30.6%.

Annual dynamics of product's exports from Europe in kind, 2017-2020, K t

From 2017 to 2020, Switzerland and Norway remained the primary buyers of strawberries from Europe, together accounting for 4.1% of total exports by volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Europe in kind, 2017-2020

Exports in value, M $ US

Strawberry exports from Europe in 2020 amounted to $1,479 million, which is 9.9% higher than in 2019. Between 2017 and 2020, export value increased by 8.3%, translating to an average annual growth rate of 2.7%. The lowest value was recorded in 2019 at $1,346 million, when exports saw their largest decline of 4.2%.

Annual dynamics of product's exports from Europe in value, 2017-2020, M $ US

From 2017 to 2020, Switzerland and Norway continued to be the main buyers of strawberries from Europe in value terms, with a combined share of 6.9% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Europe in value, 2017-2020

Imports strawberries to Europe

Imports in kind, K t

Strawberry imports into Europe have risen for two consecutive years. In 2020, Europe imported 415.9 thousand tonnes of strawberries, representing a solid increase of 21.7% compared to 2019. Between 2017 and 2020, imports grew by 11.4%, with an average annual growth rate of 3.7%. The lowest volume was recorded in 2018 at 306.3 thousand tonnes, when imports experienced their largest decline of 18.0%.

Annual dynamics of product's imports to Europe in kind, 2017-2020, K t

From 2017 to 2020, strawberries were imported into Europe from many countries. Even the largest sources—Morocco, Turkey, and Egypt—together represented only 9.3% of total imports by volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Europe in kind, 2017-2020

Imports in value, M $ US

Strawberry imports into Europe have increased for three consecutive years. In 2020, imports were valued at $1,674 million, showing a measured rise of 7.3% from the previous year. From 2017 to 2020, import value grew by 9.6%, with an average annual growth rate of 3.1%.

Annual dynamics of product's imports to Europe in value, 2017-2020, M $ US

From 2017 to 2020, the leading sources for strawberry imports into Europe in value terms were Morocco (4.4% of import value), Egypt (2.9%), and Turkey (1.9%). Together, these three countries accounted for 9.1% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Europe in value, 2017-2020