Market research

Watermelons market in Europe

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:

Report language:

Submission method: to your account

File format: docx, xlsx

Single Report

$500

Instant access to detailed data on one specific market
Ideal for one-off tasks: niche assessments, presentations, investment decisions
Available in Excel and Word in 15 minutes after purchase
Cheaper than subscription, but each market requires a separate purchase

Best if you know exactly what you need

Buy a single report

Platform Subscription

from$600

Complete and unlimited data access across products and regions
Includes continuous data updates during subscription period
Download reports instantly in Word, and Excel formats
More cost-effective for multiple markets or regular analysis

Ideal for regular data users

View pricing plans

"Europe" region includes following countries:

Albania

Andorra

Bosnia and Herzegovina

Croatia

Gibraltar

Greece

the Holy See

Italy

Malta

Montenegro

Portugal

San Marino

Serbia

Slovenia

Spain

North Macedonia

Bulgaria

Belarus

Czechia

Hungary

Moldova

Poland

Romania

Russia

Slovakia

Ukraine

Denmark

Estonia

Faroe Islands

Finland

Åland Islands

Iceland

Ireland

Latvia

Lithuania

Norway

Sweden

the United Kingdom

Isle of Man

Austria

Belgium

France

Germany

Liechtenstein

Luxembourg

Monaco

the Netherlands

Switzerland

Earlier Report Observations

From 2018 to 2020, the European watermelon market contracted steadily, with volume falling from 7 222 thousand metric tons to 6 704 thousand metric tons and value declining from $95.2 billion to $86.9 billion.

Market volume continued to drop to 6 278 thousand metric tons in 2021, yet the market's value rose to $101.4 billion, reflecting higher average prices. In 2022, volume saw a slight decrease to 6 150 thousand metric tons, while value fell to $90.6 billion.

The decline in volume accelerated in 2023, reaching 5 485 thousand metric tons. This was driven by relatively weak consumer demand, influenced by unfavorable weather conditions and intense price competition from Turkish exporters. Retail focus also shifted toward clementines, further limiting watermelon promotions in supermarkets.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Europe
  1. 5.1.1. Annual dynamics of production in Europe in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production watermelons in Europe

In kind, 2017-2020, K t

Top producers of watermelons, 2017-2020

Source: SHEV.io

World map of production of watermelons, 2017-2020

Source: SHEV.io

Watermelon production in Europe has declined for the second year in a row. In 2020, Europe produced 5 457 thousand tonnes of watermelons, which represents a controlled decrease of 6.8% compared to the previous year. Over the period from 2017 to 2020, production fell by 6%, with a compound annual growth rate of 2.0%. The highest production level was recorded in 2018 at 6 202 thousand tonnes, which also saw the largest increase of 6.8%.

Annual dynamics of production in Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	6.8%	(5.6%)	(6.8%)	(2.0%)

Source: SHEV.io

In value, 2017-2020, M $ US

Watermelon production in Europe has declined for the second consecutive year. In 2020, the output of watermelons in Europe was valued at 6 183 million US dollars, marking a controlled decrease of 9.7% year-over-year. From 2017 to 2020, production decreased by 7.8%, with a compound annual growth rate of 2.7%. The peak value was recorded in 2018 at 7 492 million US dollars, which also experienced the largest increase of 11.7%.

Annual dynamics of production in Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	11.7%	(8.6%)	(9.7%)	(2.7%)

Source: SHEV.io

Exports watermelons from Europe

Exports in kind, K t

In 2020, watermelon shipments from Europe to abroad reached 824 thousand tonnes, showing an uptick of 16.9% compared to 2019. Over the period from 2017 to 2020, exports increased by 42.2%, with a compound annual growth rate of 12.5%. The largest decline was recorded in 2019 at 5.5%, while the largest increase occurred in 2018 at 28.7%.

Annual dynamics of product's exports from Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	28.7%	(5.5%)	16.9%	12.5%

Source: SHEV.io

From 2017 to 2020, Switzerland and Norway remained the key partner countries for watermelon exports from Europe in kind, jointly accounting for 3.1% of total flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Europe in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

In 2020, foreign watermelon supplies from Europe stood at 934 million US dollars, showing a strong rise of 13.3% compared with 2019. Over the period from 2017 to 2020, exports increased by 39.5%, with a compound annual growth rate of 11.7%. The largest decline was recorded in 2019 at 8.5%, while the largest increase was in 2018 at 34.7%.

Annual dynamics of product's exports from Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	34.7%	(8.5%)	13.3%	11.7%

Source: SHEV.io

Throughout 2017 to 2020, Switzerland and Norway formed the core group of markets for watermelon exports in value terms, jointly taking 4.3% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Europe in value, 2017-2020

Source: SHEV.io

Imports watermelons to Europe

Imports in kind, K t

Watermelon shipments to Europe from abroad have increased for the third consecutive year. In 2020, imports amounted to 2 071 thousand tonnes, up by 13.8% year-over-year. Over the period from 2017 to 2020, imports increased by 60.2%, with a compound annual growth rate of 17.0%.

Annual dynamics of product's imports to Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	36.6%	3.1%	13.8%	17.0%

Source: SHEV.io

The market base for watermelon imports in kind from 2017 to 2020 was wide, with Morocco accounting for 9.8% of imports, Brazil for 5.1%, and Costa Rica for 3.2%. Together, these three countries jointly accounted for just 18.1% of total flows, while the remaining 81.9% was shared by numerous other countries.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Europe in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

In 2020, Europe's watermelon imports totalled 1 293 million US dollars, up by 14.8% compared to the previous year. Over the period from 2017 to 2020, imports increased by 40.8%, with a compound annual growth rate of 12.1%. The largest decline was recorded in 2019 at 7.3%, while the largest increase occurred in 2018 at 32.3%.

Annual dynamics of product's imports to Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	32.3%	(7.3%)	14.8%	12.1%

Source: SHEV.io

The country composition of watermelon imports in value terms from 2017 to 2020 was dispersed. Morocco accounted for 12.0% of imports, Brazil for 6.4%, and Costa Rica for 4.8%. Together, these three countries formed just 23.2% of total flows, with the remaining 76.8% split among a wide range of other destinations.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Europe in value, 2017-2020

Source: SHEV.io