Strawberries market in Brazil

Earlier Report Observations

Between 2018 and 2020, the Brazilian strawberry market showed notable volatility. The market volume began at 179.6 thousand tons in 2018, a period characterized by production heavily oriented toward the domestic market and hampered by low productivity due to a lack of climate-adapted planting materials and limited use of protected cultivation technology. After a decline to 165.3 thousand tons in 2019, the market surged to 218.8 thousand tons in 2020.

Following the 2020 peak, the market volume contracted to 197.9 thousand tons in 2021 and fell further to 180.5 thousand tons in 2022. The decline in 2022 was influenced by a significant shortage of strawberry seedlings, especially in the southern region, which constrained domestic supply. A modest recovery to 189.0 thousand tons occurred in 2023, supported by the wider adoption of day-neutral strawberry varieties that enabled year-round harvesting, making production a more profitable business model for family farms and facilitating an expansion of cultivated area.

In the later part of the period, market developments included a social media-driven increase in demand for 'strawberries of love', climate-related challenges and pest pressures that affected crop quality and yields, and a steep rise in import volumes following the phased tariff reductions under the Mercosur-Egypt trade agreement. Concurrently, innovations in cold chain logistics and professionalization of transport helped reduce post-harvest losses and improved supply frequency for retailers.

Production strawberries in Brazil

In kind, 2018-2021, K t

From 2018 to 2021, Brazil consistently ranked as the world's 8th largest producer of strawberries.

Top producers of strawberries, 2018-2021

World map of production of strawberries, 2018-2021

In 2021, Brazil produced 197.9 thousand tons of strawberries, marking a moderate decline of 9.6% compared to the previous year. Over the period from 2018 to 2021, production grew by 10.1%, which translates to an average annual increase of 3.3%. The lowest production level was recorded in 2019 at 165.4 thousand tons, while the peak occurred in 2020 with 218.9 thousand tons. The most significant year-on-year growth was observed in 2020, when production surged by 32.3%.

Annual dynamics of production in Brazil in kind, 2018-2021, K t

Exports strawberries from Brazil

Exports in kind, t

The export market for strawberries from Brazil showed considerable volatility during these years. Exports reached their highest point in 2019 at 171.5 tons, but then fell sharply to a low of 14.9 tons in 2021, representing an 11.5-fold decrease between these two years. In 2021 alone, exports dropped by 70.9% compared to 2020. The largest annual increase occurred in 2019, with exports jumping by 162.1%.

Annual dynamics of product's exports from Brazil in kind, 2018-2021, t

Between 2018 and 2021, Panama was the dominant buyer of Brazilian strawberries, accounting for 84.0% of total exports by volume. The remaining share was distributed among other countries.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Brazil in kind, 2018-2021

Exports in value, K $ US

The value of strawberry exports from Brazil experienced significant fluctuations over this period. Exports peaked in 2019 at 227.7 thousand US dollars, then declined to a low of 32.0 thousand US dollars in 2021, a 7.1-fold difference. In 2021, export value fell dramatically by 64.3% year-on-year. The most substantial increase was recorded in 2019, with a growth of 182.6%.

Annual dynamics of product's exports from Brazil in value, 2018-2021, K $ US

From 2018 to 2021, the main markets for Brazilian strawberry exports by value were Panama (68.0% of total export value), Argentina (7.5%), and Portugal (5.7%). Together, these three countries accounted for 81.3% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Brazil in value, 2018-2021

Imports strawberries to Brazil

Imports in kind, t

Annual dynamics of product's imports to Brazil in kind, 2018-2021, t

Between 2018 and 2021, Brazil's strawberry imports by volume were highly concentrated, with the United States alone accounting for 95.7% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Brazil in kind, 2018-2021

Imports in value, K $ US

Annual dynamics of product's imports to Brazil in value, 2018-2021, K $ US

From 2018 to 2021, the United States clearly dominated as Brazil's primary supplier of strawberries, representing 98.2% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Brazil in value, 2018-2021