Market research

Strawberries market in Northern America

Strawberries market in Northern America

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Northern America" region includes following countries:

Bermuda
Canada
Greenland
Saint Pierre and Miquelon
the United States

Earlier Report Observations

Following a decline in 2019, the fresh strawberry market in Northern America showed consistent growth from 2020 to 2023. In physical terms, the market volume expanded from 1 074 thousand tons in 2019 to 1 339 thousand tons in 2023. The increase in market value was more pronounced, rising from 3 836 million US dollars to 5 902 million US dollars over the same period, indicating a trend towards higher-value products or increased prices.

By 2023, a record strawberry season in Central California, which captured 55% of the US volume, became a key supply-side driver. Simultaneously, shipments from Mexico fell by 16%, altering regional supply dynamics. The launch of premium varieties like Driscoll's 'Rosé Berries' targeted the high-end segment, supporting the strong growth in market value.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In kind
        1. 4.1.1.1. Production, 2018-2023
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2023
      2. 4.1.2. In value
        1. 4.1.2.1. Production, 2018-2023
        2. 4.1.2.2. Imports, 2018-2024
        3. 4.1.2.3. Exports, 2018-2024
        4. 4.1.2.4. Market size, 2018-2023
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Northern America
      1. 5.1.1. Annual dynamics of production in Northern America in kind, 2018-2023, K t
    2. 5.2. Global production by Country, 2018-2023
      1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
      2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
      3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
      4. 5.2.4. Structure of production by countries in kind, 2018-2023
      5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
  6. 6. Exports
    1. 6.1. Exports (Direct Data*)
      1. 6.1.1. Exports - Total information
      2. 6.1.2. Exports in kind, K t
        1. 6.1.2.1. Annual dynamics of product's exports from Bermuda in kind, 2018-2024, K t
        2. 6.1.2.2. Dynamics of product's exports in kind from Bermuda by countries, 2018-2024, K t
        3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.1.3. Exports in value, M $ US
        1. 6.1.3.1. Annual dynamics of product's exports from Bermuda in value, 2018-2024, M $ US
        2. 6.1.3.2. Dynamics of product's exports in value from Bermuda by countries, 2018-2024, M $ US
        3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's exports, $ US/t
        1. 6.1.4.1. Annual dynamics of average price of product's exports from Bermuda, 2018-2024, $ US/t
        2. 6.1.4.2. Dynamics of average price of product's exports from Bermuda by countries, 2018-2024, $ US/t
    2. 6.2. Exports (Mirror Data)
      1. 6.2.1. Exports - Total information
      2. 6.2.2. Exports in kind, K t
        1. 6.2.2.1. Annual dynamics of product's exports from Bermuda in kind, 2018-2024, K t
        2. 6.2.2.2. Dynamics of product's exports in kind from Bermuda by countries, 2018-2024, K t
        3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.2.3. Exports in value, M $ US
        1. 6.2.3.1. Annual dynamics of product's exports from Bermuda in value, 2018-2024, M $ US
        2. 6.2.3.2. Dynamics of product's exports in value from Bermuda by countries, 2018-2024, M $ US
        3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's exports, $ US/t
        1. 6.2.4.1. Annual dynamics of average price of product's exports from Bermuda, 2018-2024, $ US/t
        2. 6.2.4.2. Dynamics of average price of product's exports from Bermuda by countries, 2018-2024, $ US/t
  7. 7. Imports
    1. 7.1. Imports (Direct Data*)
      1. 7.1.1. Imports - Total information
      2. 7.1.2. Imports in kind, K t
        1. 7.1.2.1. Annual dynamics of product's imports to Bermuda in kind, 2018-2024, K t
        2. 7.1.2.2. Dynamics of product's imports in kind to Bermuda by countries, 2018-2024, K t
        3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.1.3. Imports in value, M $ US
        1. 7.1.3.1. Annual dynamics of product's imports to Bermuda in value, 2018-2024, M $ US
        2. 7.1.3.2. Dynamics of product's imports in value to Bermuda by countries, 2018-2024, M $ US
        3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's imports, $ US/t
        1. 7.1.4.1. Annual dynamics of average price of product's imports to Bermuda, 2018-2024, $ US/t
        2. 7.1.4.2. Dynamics of average price of product's imports to Bermuda by countries, 2018-2024, $ US/t
    2. 7.2. Imports (Mirror Data)
      1. 7.2.1. Imports - Total information
      2. 7.2.2. Imports in kind, K t
        1. 7.2.2.1. Annual dynamics of product's imports to Bermuda in kind, 2018-2024, K t
        2. 7.2.2.2. Dynamics of product's imports in kind to Bermuda by countries, 2018-2024, K t
        3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.2.3. Imports in value, M $ US
        1. 7.2.3.1. Annual dynamics of product's imports to Bermuda in value, 2018-2024, M $ US
        2. 7.2.3.2. Dynamics of product's imports in value to Bermuda by countries, 2018-2024, M $ US
        3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's imports, $ US/t
        1. 7.2.4.1. Annual dynamics of average price of product's imports to Bermuda, 2018-2024, $ US/t
        2. 7.2.4.2. Dynamics of average price of product's imports to Bermuda by countries, 2018-2024, $ US/t
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K t
      2. 8.1.2. In value, M $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K t
      2. 8.2.2. In value, M $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production strawberries in Northern America

In kind, 2017-2020, K t

Top producers of strawberries, 2017-2020

Source: SHEV.io

World map of production of strawberries, 2017-2020

Source: SHEV.io

Northern America's strawberry production rebounded after two years of decline. In 2019, production hit its lowest point at 1 062 thousand tonnes, but then increased by 16.1% in 2020 to reach 1 234 thousand tonnes. Looking at the broader period from 2017 to 2020, production actually decreased by 2.5%, which translates to an average annual decline of 0.8%. The most significant drop occurred in 2019, when production fell by 12.3%.

Annual dynamics of production in Northern America in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year(4.2%)(12.3%)16.1%(0.8%)
Source: SHEV.io

In value, 2017-2020, M $ US

The value of strawberry production in Northern America recovered following two years of contraction. In 2019, production value was at its minimum of 3 516 million US dollars, but then surged by 26.8% in 2020 to 4 456 million US dollars. Over the 2017-2020 period, production value grew by 4.3%, with a compound annual growth rate of 1.4%. The sharpest decline was recorded in 2019, when the value dropped by 16.6%.

Annual dynamics of production in Northern America in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year(1.3%)(16.6%)26.8%1.4%
Source: SHEV.io

Exports strawberries from Northern America

Exports in kind, K t

After two years of growth, strawberry exports from Northern America declined. In 2019, exports peaked at 2.5 thousand tonnes, but then fell by 4.9% in 2020 to 2.3 thousand tonnes. From 2017 to 2020, exports overall increased by 86.3%, averaging 23.1% growth per year. The largest annual increase was in 2018, when exports jumped by 43.6%.

Annual dynamics of product's exports from Northern America in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year43.6%36.4%(4.9%)23.1%
Source: SHEV.io

Between 2017 and 2020, Japan was the leading destination for strawberry exports from Northern America in volume terms, accounting for 2.7% of total exports.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Northern America in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Strawberry export values from Northern America grew for the third year in a row. In 2020, exports reached 8.5 million US dollars, up 3.8% from the previous year. From 2017 to 2020, export value increased by 99.4%, with an average annual growth rate of 25.9%.

Annual dynamics of product's exports from Northern America in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year48.0%29.8%3.8%25.9%
Source: SHEV.io

From 2017 to 2020, Japan was the key partner for strawberry exports from Northern America in value terms, representing 2.0% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Northern America in value, 2017-2020

Source: SHEV.io

Imports strawberries to Northern America

Imports in kind, K t

Strawberry imports into Northern America rose for the second consecutive year. In 2018, imports were at their lowest level of 11.9 thousand tonnes, but then increased by 15.1% in 2019 and by another 1.8% in 2020 to reach 14.0 thousand tonnes. Over the 2017-2020 period, imports decreased by 9.1%, averaging a 3.1% annual decline. The largest drop was in 2018, when imports fell by 22.4%.

Annual dynamics of product's imports to Northern America in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year(22.4%)15.1%1.8%(3.1%)
Source: SHEV.io

During 2017-2020, Mexico was the primary source for strawberry imports into Northern America in volume terms, making up 12.5% of total imports.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Northern America in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Northern America's strawberry import value rebounded after two years of decline. In 2019, import value was at its minimum of 328.9 million US dollars, but then increased by 8.1% in 2020 to 355.6 million US dollars. The most significant decrease occurred in 2019, when import value fell by 3.5%.

Annual dynamics of product's imports to Northern America in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year(3.2%)(3.5%)8.1%0.4%
Source: SHEV.io

Throughout 2017-2020, Mexico was the main supplier of strawberries to Northern America in value terms, accounting for 16.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Northern America in value, 2017-2020

Source: SHEV.io

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