Soap and skin-washing preparations market in Spain

Earlier Report Observations

Between 2018 and 2020, the Spanish market for soap and skin-washing preparations saw shifting dynamics in volume and value. In 2019, market volume increased slightly to 307.3 thousand tons, supported by the launch of new plant-based product lines by major companies like Procter & Gamble and growing consumer interest in sustainable, cruelty-free options. However, the market value fell to $464.6 million, indicating competitive pricing or a shift in product mix. The following year, despite a drop in volume to 281.3 thousand tons, the market value rose to $528.2 million. This was driven by heightened demand for organic and antibacterial soaps during the COVID-19 pandemic, which shifted consumption toward higher-priced, certified products.

From 2021 onward, the market continued to evolve with a strong focus on organic and sustainable offerings. Regulatory and labeling changes favoring organic certifications, along with approximately 35% of new products in 2024 featuring biodegradable packaging, encouraged production and consumption of eco-friendly soaps. Imports fluctuated, reaching 81.3 thousand tons in 2022 before easing, while exports steadily grew from 128.0 thousand tons in 2020 to 144.8 thousand tons in 2024, reflecting Spain's strong production capacity. Innovations such as handmade soaps with organic bases and influencer collaborations for personalized products further diversified the market.

Production soap and skin-washing preparations in Spain

In value, 2017-2020, M $ US

In 2020, Spain's production of soap and skin-washing preparations reached a value of 578.8 million US dollars, marking a significant year-over-year increase of 16.0%. Over the period from 2017 to 2020, production grew by 15.4%, which translates to an annualized growth rate of 4.9%. The lowest production value was recorded in 2019 at 499.1 million US dollars, with the largest decline occurring that same year at 6.7%.

Annual dynamics of production in Spain in value, 2017-2020, M $ US

In kind, 2017-2020, K t

In 2020, Spain produced 346.9 thousand tonnes of soap and skin-washing preparations, representing a 5.0% increase compared to 2019. From 2017 to 2020, production rose by 5.7%, with a compound annual growth rate of 1.9%. The largest decline was observed in 2019, when production fell by 0.5%.

Annual dynamics of production in Spain in kind, 2017-2020, K t

Exports soap and skin-washing preparations from Spain

Exports in kind, K t

Spain's exports of soap and skin-washing preparations have increased for the third consecutive year. In 2020, the country exported 128.0 thousand tonnes, reflecting a substantial uptick of 28.9% compared to 2019. Between 2017 and 2020, exports surged by 74.8%, equating to an annualized growth rate of 20.5%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, K t

From 2017 to 2020, Spain's export landscape for soap and skin-washing preparations in kind was diverse. Portugal accounted for 22.9% of exports, France for 9.7%, and Germany for 9.5%, with these three countries together representing only 42.2% of total flows. The remaining 57.8% was distributed among many other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, M $ US

Spain's exports of soap and skin-washing preparations in value terms have grown for the third year in a row. In 2020, exports amounted to 269.2 million US dollars, up by 34.4% compared to the previous year. Over the period from 2017 to 2020, exports increased by 81.3%, corresponding to an annualized growth rate of 21.9%.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

Between 2017 and 2020, Spain's exports of soap and skin-washing preparations in value terms were widely distributed across many countries. Portugal contributed 17.4% of exports, Germany 11.1%, and France 10.5%, with these three partners jointly accounting for only 39.0% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports soap and skin-washing preparations to Spain

Imports in kind, K t

In 2020, Spain imported 62.4 thousand tonnes of soap and skin-washing preparations, showing a solid reduction of 18.1% compared to the previous year. From 2017 to 2020, imports increased by 28%, which translates to an annualized growth rate of 8.6%. The lowest import volume was recorded in 2018 at 47.8 thousand tonnes, while the peak occurred in 2019 at 76.2 thousand tonnes, with the largest increase that year at 59.5%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, K t

Throughout 2017 to 2020, Germany, Italy, and France were the key partners for Spain's imports of soap and skin-washing preparations in kind. Germany accounted for 21.4% of imports, Italy for 19.7%, and France for 12.4%, with these three countries together representing 53.5% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, M $ US

In 2020, Spain imported 218.6 million US dollars worth of soap and skin-washing preparations, indicating a dramatic improvement of 31.8% relative to the prior year. Over the period from 2017 to 2020, imports grew by 42.5%, with a compound annual growth rate of 12.5%. The largest decline was recorded in 2019, when imports fell by 13.7%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

From 2017 to 2020, Spain's imports of soap and skin-washing preparations in value terms came from a broad set of markets. Germany accounted for 22.6% of imports, Italy for 14.5%, and the Netherlands for 12.7%, with these three countries together representing only 49.9% of total imports. The remaining 50.1% was sourced from many smaller destinations.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020