Soap and skin-washing preparations market in Denmark

Earlier Report Observations

From 2018 to 2020, the Danish soap and skin-washing preparations market grew from 27.9 thousand tons to 47.9 thousand tons. This expansion was supported by the emergence of new product segments, such as probiotic-based washes like GabiCare FreshWash, which tapped into rising consumer interest in biologically active ingredients. The sharp surge in 2020 was primarily driven by heightened hygiene concerns during the COVID-19 pandemic, significantly boosting demand for soap and detergents.

In 2021, market volume contracted to 24.4 thousand tons, coinciding with the Danish Working Environment Authority's adjustment of limit values for organic solvents in November, which tightened safety requirements for chemical production. The market recovered to 36.3 thousand tons in 2022 amid increased regulatory attention to environmental aspects, including the Environmental Protection Agency's publication of a mapping and assessment of outdoor cleaning agents that evaluated surfactants for biocidal status and environmental impact.

In the following years through 2025, market size continued a moderate upward trend, reaching 40.3 thousand tons in 2024, while imports and exports remained at elevated levels, reflecting sustained demand and integration into international trade flows.

Production soap and skin-washing preparations in Denmark

In value, 2018-2021, K $ US

Denmark's soap and skin-washing preparations production experienced a two-year rise before declining. In 2021, output was valued at 30 035 K $ US, marking a 45.2% decrease from the previous year. From 2018 to 2021, production fell by 11.4%, which translates to an annualized decline of 4.0%. The peak value occurred in 2020 at 54 793 K $ US, with the largest increase of 53.4% also recorded that year.

Annual dynamics of production in Denmark in value, 2018-2021, K $ US

In kind, 2018-2021, t

Denmark's soap and skin-washing preparations production saw a two-year advance before declining. In 2021, 11 135 t were produced, reflecting a sharp 62.8% drop compared to 2020. Between 2018 and 2021, production decreased by 42.3%, equating to an annualized rate of decline of 16.7%. The maximum output was recorded in 2020 at 29 921 t, with the largest increase of 38.6% also occurring that year.

Annual dynamics of production in Denmark in kind, 2018-2021, t

Exports soap and skin-washing preparations from Denmark

Exports in kind, t

Soap and skin-washing preparations exports from Denmark increased for the third consecutive year. In 2021, exports amounted to 28 656 t, up 6.4% from the previous year. Over the period from 2018 to 2021, exports grew by 26.7%, with a compound annual growth rate of 8.2%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, t

From 2018 to 2021, Sweden, Norway, and Finland led the structure of exports in kind, accounting for 30.3%, 27.4%, and 16.9% of exports, respectively. Together, these three countries represented 74.6% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, K $ US

Foreign supplies of soap and skin-washing preparations from Denmark increased for the second consecutive year. In 2021, exports amounted to 88 586 K $ US, showing an 8.9% year-over-year growth. Between 2018 and 2021, exports rose by 34.2%, equating to an annualized rate of 10.3%. The lowest value was recorded in 2019 at 59 305 K $ US, with the largest decline of 10.2% occurring that year. The largest increase of 37.2% was recorded in 2020.

Annual dynamics of product's exports from Denmark in value, 2018-2021, K $ US

From 2018 to 2021, Norway, Sweden, and Finland were the main markets for exports in value terms, accounting for 25.5%, 23.4%, and 11.6% of exports, respectively. Together, these three countries made up 60.5% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports soap and skin-washing preparations to Denmark

Imports in kind, t

Denmark imported a total of 41 883 t of soap and skin-washing preparations in 2021, down 6.7% from 2020. Between 2018 and 2021, imports increased by 34%, equating to an annualized growth rate of 10.3%. The lowest import volume was recorded in 2019 at 30 616 t, while the peak occurred in 2020 at 44 902 t. The largest increase of 46.7% was also recorded in 2020.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, t

The country composition of imports in kind from 2018 to 2021 was dispersed. China, Germany, and France accounted for 19.8%, 15.9%, and 12.6% of imports, respectively, together forming just 48.3% of total flows. The remaining 51.7% was split among a wide range of other destinations.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, K $ US

Soap and skin-washing preparations imports into Denmark increased for the second consecutive year. In 2021, imports amounted to 88 903 K $ US, remaining virtually unchanged year-over-year from 2020. Over the period from 2018 to 2021, imports grew by 32%, with a compound annual growth rate of 9.7%. The lowest value was recorded in 2019 at 62 381 K $ US, with the largest decline of 7.4% occurring that year. The largest increase of 42.4% was recorded in 2020.

Annual dynamics of product's imports to Denmark in value, 2018-2021, K $ US

Throughout 2018 to 2021, imports in value terms of soap and skin-washing preparations to Denmark were not concentrated on a few key markets. Germany, China, and Sweden accounted for 19.5%, 15.9%, and 11.5% of imports, respectively, jointly representing only 46.8% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021