Skin care preparations market in Denmark

Earlier Report Observations

The market for skin care preparations in Denmark began the period at 146.6 million US dollars in 2018, against a backdrop of global industry growth expectations fueled by e-commerce expansion and rising interest in niche brands. Consumer demand for products matching specific skin types and containing natural ingredients strengthened in 2019, driving innovation. However, the COVID-19 pandemic in 2020 significantly altered consumption patterns, accelerating online shopping but also contributing to a contraction in the overall market size, which fell to 99.5 million US dollars.

Market decline continued through 2021 and 2022, with the value dropping to 56.5 million US dollars. This period saw market diversification into segments like men's skin care and stricter consumer safety regulations influencing product development. By 2022, reports indicated a direct downturn in sales for both women's and men's skin care, although niche products such as face masks maintained popularity, reflecting shifting consumer preferences towards multi-functional items and environmental protection.

A reversal began in 2023, with the market growing to 62.8 million US dollars and reaching 75.6 million US dollars in 2024. This recovery phase, while not accompanied by specific reported factors for these years, aligns with a post-pandemic market adjustment and renewed consumer engagement.

Production skin care preparations in Denmark

In value, 2018-2021, K $ US

In 2019, Denmark's output of skin care preparations reached its lowest point at 67,226 thousand US dollars. Production then surged by 33.9% in 2020 to a peak of 90,024 thousand US dollars, before declining by 3.3% in 2021 to 87,094 thousand US dollars. Over the entire period from 2018 to 2021, production grew by 2.4%, averaging an annualized increase of 0.8%.

Annual dynamics of production in Denmark in value, 2018-2021, K $ US

Exports skin care preparations from Denmark

Exports in kind, K unit

Denmark's skin care preparations export volume has grown for the third consecutive year. In 2021, exports reached 44,938 thousand units, marking a robust 20.9% increase compared to 2020. From 2018 to 2021, exports rose by 26.2%, with an annualized growth rate of 8.1%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, K unit

Between 2018 and 2021, Sweden, Norway, and Finland were the top buyers of skin care preparations from Denmark, accounting for 32.4%, 24.1%, and 13.0% of exports in kind, respectively. Together, these three countries represented 69.5% of Denmark's total exports in kind during this period.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, M $ US

Denmark's skin care preparations exports have increased for the third year in a row. In 2021, exports amounted to 310.4 million US dollars, reflecting a steep 35.1% rise from the previous year. From 2018 to 2021, exports grew by 63.5%, averaging an annualized increase of 17.8%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, M $ US

From 2018 to 2021, Denmark's skin care preparations exports were distributed across numerous markets. Even the largest destinations—Sweden, Norway, and the United Kingdom—collectively accounted for only 47.7% of total exports in value terms.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports skin care preparations to Denmark

Imports in kind, K unit

After two years of decline, Denmark's volume of skin care preparations imports rebounded in 2021, reaching 47,275 thousand units—an 8.9% year-over-year increase. However, over the 2018-2021 period, imports fell by 19.6%, with a compound annual growth rate of -7.0%. The lowest import volume was recorded in 2020 at 43,410 thousand units, representing a 20.8% decline from the previous year.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, K unit

During 2018-2021, Germany, France, and Sweden remained the leading suppliers of skin care preparations to Denmark, contributing 25.9%, 15.1%, and 12.3% of imports in kind, respectively. Combined, these three countries made up 53.3% of Denmark's total imports in kind.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, M $ US

In 2021, Denmark's skin care preparations imports totaled 298.5 million US dollars, up 24.8% from 2020. Over the 2018-2021 span, imports increased by 18.7%, with an annualized growth rate of 5.9%. The lowest import value was in 2020 at 239.2 million US dollars, which marked an 11.3% decrease from the year before.

Annual dynamics of product's imports to Denmark in value, 2018-2021, M $ US

From 2018 to 2021, no single market dominated Denmark's skin care preparations imports. Germany, France, and Sweden were the top suppliers, accounting for 20.4%, 16.7%, and 10.0% of imports in value terms, respectively, but together they represented only 47.1% of the total. Many smaller partners each held modest individual shares.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021