Market research

Rusks, toasted bread and similar toasted products market in Hungary

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The Hungarian market for rusks and toasted bread showed variable movement between 2018 and 2021. Market volume reached 12 200 t in 2019, then eased to 11 371 t by 2021. In value terms, the market size softened from 17.7 million USD to 16.7 million USD over these years.

A pronounced expansion phase began in 2022, lifting market volume to 16 302 t in 2024, a 43% increase from the 2021 level. This surge was supported by Hungary recording one of the European Union's strongest import growth rates for these goods, indicating sustained foreign supply inflows. Simultaneously, shifts in consumer preferences led to the introduction of new product segments, which diversified offerings and stimulated broader market demand.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Hungary
  1. 5.1.1. In kind, 2018-2024, t
  2. 5.1.2. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, t
  2. 5.2.2. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production rusks, toasted bread and similar toasted products in Hungary

In value, 2018-2021, K $ US

After two years of decline, Hungary's production of rusks, toasted bread, and similar toasted products has rebounded. In 2021, the output was valued at 11 113 thousand US dollars, marking a 10.2% increase from the previous year. Over the period from 2018 to 2021, production decreased by 8%, with an average annual decline of 2.7%. The lowest value was recorded in 2020 at 10 088 thousand US dollars, which also saw the largest decline of 13.5%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(3.4%)	(13.5%)	10.2%	(2.7%)

Source: SHEV.io

In kind, 2018-2021, t

Following a two-year drop, Hungary's production of rusks, toasted bread, and similar toasted products has shown improvement. In 2021, 7 217 tonnes were produced, representing a modest 2.5% increase compared to 2020. Between 2018 and 2021, production decreased by 13.7%, equating to an average annual decline of 4.8%. The minimum value was recorded in 2020 at 7 043 tonnes, which also experienced the largest decline of 14.8%.

Annual dynamics of production in Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(1.1%)	(14.8%)	2.5%	(4.8%)

Source: SHEV.io

Exports rusks, toasted bread and similar toasted products from Hungary

Exports in kind, t

Hungary's exports of rusks, toasted bread, and similar toasted products have increased for the third consecutive year. In 2021, the country exported 959 tonnes, showing a sharp rise of 151.3% compared to the previous year. Between 2018 and 2021, exports grew by 215.4%, with an average annual growth rate of 46.7%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	25.2%	0.2%	151.3%	46.7%

Source: SHEV.io

From 2018 to 2021, three key markets—Romania, Slovakia, and Czechia—collectively accounted for 59.3% of Hungary's total exports of rusks, toasted bread, and similar toasted products in volume terms.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Exports of rusks, toasted bread, and similar toasted products from Hungary have risen for the third year in a row. In 2021, exports reached 2 194 thousand US dollars, corresponding to a 44.9% year-over-year increase. Between 2018 and 2021, exports increased by 110.6%, with an average annual growth rate of 28.2%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	20.4%	20.8%	44.9%	28.2%

Source: SHEV.io

The partner structure for exports in value terms from 2018 to 2021 was fragmented, with Romania (19.9% of exports), Slovakia (14.9%), and Czechia (13.0%) together accounting for only 47.7% of total flows. No single country held a dominant share during this period.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in value, 2018-2021

Source: SHEV.io

Imports rusks, toasted bread and similar toasted products to Hungary

Imports in kind, t

Hungary's imports of rusks, toasted bread, and similar toasted products have grown for the third consecutive year. In 2021, imports totaled 5 114 tonnes, showing a modest 7.8% increase year-over-year. Over the period from 2018 to 2021, imports increased by 29.1%, with an average annual growth rate of 8.9%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	8.8%	10.0%	7.8%	8.9%

Source: SHEV.io

From 2018 to 2021, Germany (63.2% of imports in volume), Romania (13.4%), and Austria (8.2%) together accounted for 84.8% of Hungary's total imports of rusks, toasted bread, and similar toasted products, remaining the primary sources.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Imports of rusks, toasted bread, and similar toasted products into Hungary have increased for the third year in a row. In 2021, imports amounted to 7 748 thousand US dollars, representing a moderate 7.6% rise compared to 2020. Between 2018 and 2021, imports grew by 16.9%, with an average annual growth rate of 5.4%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	2.4%	6.2%	7.6%	5.4%

Source: SHEV.io

From 2018 to 2021, Germany (34.2% of imports in value), Romania (20.4%), and Austria (19.8%) continued to lead as the main suppliers of rusks, toasted bread, and similar toasted products to Hungary, jointly accounting for 74.4% of total imports in value terms.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in value, 2018-2021

Source: SHEV.io