Rusks, toasted bread and similar toasted products market in Italy

Earlier Report Observations

From 2018 to 2024, the Italian market for rusks and toasted bread saw substantial growth in physical volume, rising from 186.2 thousand tons to 293.9 thousand tons. This expansion was driven by a consistent increase in domestic production, which climbed from 207.4 thousand tons to 327.5 thousand tons over the period. The market peaked in 2023 at 317.1 thousand tons before experiencing a contraction the following year.

In value terms, the market demonstrated even stronger growth, escalating from 561 million USD in 2018 to 937 million USD in 2024. The most notable surge occurred in 2023, when the market value jumped to 1 278 million USD. This increase in value outpaced the volume growth, indicating a rise in average product prices or a shift towards higher-value segments within the market.

The overall market dynamics were supported by growing exports, which increased from 30.4 thousand tons to 43.7 thousand tons, while import volumes remained relatively stable between 7 and 11 thousand tons. The period concluded with a market adjustment in 2024, where both volume and value receded from their 2023 highs.

Production rusks, toasted bread and similar toasted products in Italy

In value, 2017-2020, M $ US

In Italy, the production value of rusks, toasted bread, and similar toasted products reached 717.1 million US dollars in 2020, marking a 1.5% decrease compared to the previous year. Over the period from 2017 to 2020, production declined by 10.5%, with an average annual growth rate of -3.6%. The lowest value was recorded in 2018 at 638.3 million US dollars, which also saw the largest decline of 20.3%. In contrast, 2019 experienced the highest increase at 14.1%.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

In kind, 2017-2020, K t

Italy's production of rusks, toasted bread, and similar toasted products increased for the second consecutive year. In 2020, the country produced 244.7 thousand tonnes, reflecting a 10.8% year-over-year improvement. However, from 2017 to 2020, overall production decreased by 6.5%, translating to an average annual decline of 2.2%. The lowest output was in 2018 at 207.4 thousand tonnes, which also recorded the largest drop of 20.8%.

Annual dynamics of production in Italy in kind, 2017-2020, K t

Exports rusks, toasted bread and similar toasted products from Italy

Exports in kind, t

Italy's export volume of rusks, toasted bread, and similar toasted products grew for the third consecutive year. In 2020, the country exported 32 058 tonnes, up by 3.1% compared to 2019. From 2017 to 2020, exports increased by 14.5%, with an average annual growth rate of 4.6%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, t

Between 2017 and 2020, Italy traded rusks, toasted bread, and similar toasted products with numerous countries. The top destinations—the Netherlands, France, and the United Kingdom—collectively accounted for only 35.1% of total export volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, M $ US

In 2020, Italy's export value of rusks, toasted bread, and similar toasted products amounted to 102.8 million US dollars, representing a 4.7% increase from the previous year. Over the 2017-2020 period, exports grew by 16.4%, with an average annual growth rate of 5.2%. The largest decline occurred in 2019 at 2.1%, while the highest increase was in 2018 at 13.5%.

Annual dynamics of product's exports from Italy in value, 2017-2020, M $ US

From 2017 to 2020, Italy's export value of rusks, toasted bread, and similar toasted products was distributed across many markets. The leading destinations—France (12.5% of export value), the Netherlands (11.4%), and Spain (10.9%)—together made up only 34.8% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports rusks, toasted bread and similar toasted products to Italy

Imports in kind, t

Following a two-year decline, Italy's import volume of rusks, toasted bread, and similar toasted products rebounded. In 2020, imports reached 9 229 tonnes, a sharp 30.1% rise compared to 2019. However, from 2017 to 2020, imports decreased by 22.8%, with an average annual decline of 8.3%. The lowest volume was in 2019 at 7 091 tonnes, which also saw the largest drop of 23.4%.

Annual dynamics of product's imports to Italy in kind, 2017-2020, t

Throughout 2017-2020, the three largest markets for Italy's import volume of rusks, toasted bread, and similar toasted products were Germany, France, and Spain, which together accounted for 68.8% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, M $ US

After a two-year decrease, Italy's import value of rusks, toasted bread, and similar toasted products increased. In 2020, imports totaled 27.3 million US dollars, a 42.4% jump from the prior year. From 2017 to 2020, imports grew by 15.3%, with an average annual growth rate of 4.9%. The lowest value was in 2019 at 19.2 million US dollars, which also recorded the largest decline of 17.3%.

Annual dynamics of product's imports to Italy in value, 2017-2020, M $ US

Between 2017 and 2020, the primary sources for Italy's import value of rusks, toasted bread, and similar toasted products were Germany (29.6% of import value), France (28.5%), and Spain (20.2%), collectively representing 78.3% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020