Crispbread, rusks, toasted bread and similar toasted products market in Hungary

Earlier Report Observations

The Hungarian market for crispbread, rusks, and similar toasted products experienced a notable shift between 2018 and 2024. After an initial contraction, where market volume fell from 15 127 tons to 13 627 tons by 2020, a strong rebound followed, driving the market to 17 484 tons by 2024. In value terms, the trend mirrored this pattern, with the market shrinking from USD 26.1 million to USD 22.7 million before recovering to reach USD 31.2 million.

This overall market expansion was fundamentally shaped by contrasting trends in supply. Domestic production of these products declined consistently from 10 310 tons to 7 939 tons over the six-year period. The growing market volume was instead sustained by a sharp rise in imports, which more than doubled from 5 284 tons to 10 136 tons, effectively compensating for the drop in local output.

The market's value recovery was even more pronounced than its volume growth, particularly from 2020 onward. This suggests an increase in average product prices or a shift in the consumption mix toward higher-value items within the category, as import value surged from USD 8.9 million to USD 15.3 million while production value remained relatively stable.

Production crispbread, rusks and toasted bread in Hungary

In value, 2018-2021, K $ US

After two years of decline, Hungary's production of crispbread, rusks, toasted bread and similar products rebounded. In 2021, output reached 16 945 thousand US dollars, marking a 17.1% increase compared to 2020. Over the 2018-2021 period, production decreased by 7.8%, with an average annual decline of 2.7%. The lowest value was recorded in 2020 at 14 473 thousand US dollars, while the largest decline occurred in 2019 at 17.4%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

In kind, 2018-2021, t

Following a two-year decline, Hungary's production of crispbread, rusks, toasted bread and similar products showed signs of recovery. In 2021, output totaled 8 302 tonnes, representing a moderate 4.3% increase from 2020. Over the 2018-2021 period, production fell by 19.5%, with an average annual decrease of 7.0%. The lowest volume was recorded in 2020 at 7 956 tonnes, while the sharpest decline took place in 2019 at 12.6%.

Annual dynamics of production in Hungary in kind, 2018-2021, t

Exports crispbread, rusks and toasted bread from Hungary

Exports in kind, t

Hungary's exports of crispbread, rusks, toasted bread and similar products reached 1 075 tonnes in 2021, reflecting a sharp 68.7% increase compared to the previous year. Between 2018 and 2021, exports grew by 130.2%, equating to an average annual growth rate of 32.0%. The only decline during this period occurred in 2020, when exports fell by 0.5%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

From 2018 to 2021, Romania, Slovakia and Italy formed the core export markets for Hungary's crispbread, rusks, toasted bread and similar products in volume terms. Romania accounted for 30.0% of exports, Slovakia for 25.6%, and Italy for 7.3%. Together, these three countries represented 62.9% of Hungary's total export flows in this category.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, K $ US

Hungary's exports of crispbread, rusks, toasted bread and similar products grew for the third consecutive year. In 2021, export value reached 2 748 thousand US dollars, representing a 36.9% year-over-year increase. Over the 2018-2021 period, exports expanded by 123.9%, with an average annual growth rate of 30.8%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

Between 2018 and 2021, Slovakia, Romania and Czechia were among Hungary's largest export markets for crispbread, rusks, toasted bread and similar products in value terms. Slovakia accounted for 19.1% of exports, Romania for 16.8%, and Czechia for 12.0%. However, even combined, these three countries represented just 47.8% of total export value, indicating a broadly diversified partner base.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports crispbread, rusks and toasted bread to Hungary

Imports in kind, t

Hungary's imports of crispbread, rusks, toasted bread and similar products increased for the third consecutive year. In 2021, imports reached 6 471 tonnes, showing a modest 2.6% year-over-year improvement. Between 2018 and 2021, imports grew by 22.5%, equating to an average annual growth rate of 7.0%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

From 2018 to 2021, Germany, Romania and Austria were Hungary's primary suppliers of crispbread, rusks, toasted bread and similar products in volume terms. Germany dominated with 64.8% of imports, followed by Romania at 10.2% and Austria at 6.5%. Together, these three countries accounted for 81.5% of Hungary's total import volume in this category.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, K $ US

Hungary's imports of crispbread, rusks, toasted bread and similar products continued to grow for the third consecutive year. In 2021, import value stood at 10 306 thousand US dollars, showing minimal change compared to 2020. Between 2018 and 2021, imports increased by 15.4%, equating to an average annual growth rate of 4.9%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Throughout the 2018-2021 period, Germany, Austria and Romania remained Hungary's key import partners for crispbread, rusks, toasted bread and similar products in value terms. Germany accounted for 36.5% of imports, Austria for 15.5%, and Romania for 14.9%. Together, these three countries represented 66.9% of Hungary's total import value in this category.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021