Crispbread market in Hungary

Earlier Report Observations

From 2018 to 2024, the Hungarian crispbread market volume in physical terms showed significant volatility. After a sharp decline from 3.1 thousand tons in 2018 to 2.1 thousand tons in 2019, the market gradually recovered, reaching 2.5 thousand tons in 2022, before contracting again to 1.2 thousand tons in 2024. In value terms, the trend was similar, with a peak of USD 7.8 million in 2021-2022 followed by a drop to USD 5.9 million in 2024.

Changes in market size were closely tied to fluctuations in domestic production and imports. Hungarian production fell from 1.9 thousand tons in 2018 to a low of 0.7 thousand tons in 2019, then slowly grew to 1.2 thousand tons in 2022, but decreased to 0.9 thousand tons by 2024. Imports, which accounted for a substantial share of the market, also declined after 2020, contributing to the overall reduction in market volume.

Global trends affecting the crispbread market include growing consumer preference for healthy, low-calorie, and convenient products, as well as packaging innovations and sustainability efforts. These factors shape the overall environment for the market in Europe, including Hungary.

Production crispbread in Hungary

In value, 2018-2021, K $ US

Hungary's crispbread production increased for the second consecutive year. In 2021, output was valued at 5 831 K $ US, representing a 33.0% increase compared to the previous year. However, over the period from 2018 to 2021, production decreased by 7.5%, with a compound annual growth rate (CAGR) of 2.6%. The lowest value was recorded in 2019 at 3 515 K $ US, which also saw the largest decline of 44.2%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

In kind, 2018-2021, t

Hungary's crispbread production increased for the second consecutive year. In 2021, 1 085 tonnes of crispbread were produced, marking an 18.8% rise year-over-year. Despite this recent growth, production decreased by 44.3% between 2018 and 2021, equating to an annualized decline of 17.7%. The lowest volume was recorded in 2019 at 745 tonnes, which experienced the largest decline of 61.8%. In contrast, 2020 saw the largest increase of 22.6%.

Annual dynamics of production in Hungary in kind, 2018-2021, t

Exports crispbread from Hungary

Exports in kind, t

Hungary's crispbread exports declined for the second consecutive year. In 2021, export volume totaled 116 tonnes, a 54.6% decrease from 2020. Over the period from 2018 to 2021, exports decreased by 28.9%, with a compound annual growth rate (CAGR) of 10.7%. The highest export volume was recorded in 2019 at 259 tonnes, which also saw the largest increase of 59.2%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

From 2018 to 2021, Hungary's crispbread exports in kind were primarily shaped by Slovakia and Italy, which together accounted for 82.1% of total flows. Other markets contributed to the remaining share, forming a long tail.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, K $ US

The data reveals irregular changes, indicating a volatile market environment. The lowest exports in value terms were registered in 2018, while the highest were in 2021, reflecting a 3-fold gap between these years. In 2021, crispbread shipments from Hungary amounted to 554 K $ US, a 12.3% increase year-over-year. The largest decline was recorded in 2020 at 0.6%, whereas 2019 saw the largest increase of 166.8%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

From 2018 to 2021, Italy, Slovakia, and Czechia continued to be the main buyers of crispbread from Hungary in value terms. Italy accounted for 34.8% of exports, Slovakia for 33.6%, and Czechia for 8.7%, jointly forming 77.1% of total exports in value terms.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports crispbread to Hungary

Imports in kind, t

Hungary's crispbread imports declined for the second consecutive year. In 2021, imports amounted to 1 357 tonnes, showing a robust decline of 13.3% compared to 2020. However, between 2018 and 2021, imports increased by 2.7%, equating to an annualized growth rate of 0.9%. The highest import volume was recorded in 2019 at 1 593 tonnes, which also saw the largest increase of 20.5%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

From 2018 to 2021, Germany and Poland remained the main suppliers of crispbread to Hungary in kind, with a combined share of 82.9% of total imports. The remainder was fragmented across other countries.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, K $ US

After a two-year uptick, Hungary's crispbread imports declined. In 2021, Hungary imported 2 558 K $ US of crispbread, amounting to a solid decline of 16.7% from the previous year. Over the period from 2018 to 2021, imports increased by 11.1%, with a compound annual growth rate (CAGR) of 3.6%. The highest value was recorded in 2020 at 3 069 K $ US, while 2019 saw the largest increase of 18.4%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

From 2018 to 2021, Germany, Poland, and Italy remained the leading sources in Hungary's crispbread imports in value terms. Germany accounted for 42.5% of imports, Poland for 27.9%, and Italy for 19.9%, with a combined share of 90.4% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021