Market research

Manicure or pedicure preparations market in Sweden

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

Between 2018 and 2021, the domestic market size for manicure and pedicure preparations in Sweden contracted sharply from 13.4 million USD to 6.2 million USD. This decline was primarily driven by a surge in exports, which rose from 15.1 million USD to 20.3 million USD over the same period. The growth in exports was supported by increasing European demand for personal care products, a trend toward sustainability and eco-friendly items, and the pandemic-induced shift toward home care and DIY manicure routines that boosted demand for Swedish-made preparations.

After 2021, export volumes gradually receded, settling at 14.3 million USD in 2024, while imports remained stable around 13.6 million USD. The post-peak normalization coincided with continued industry focus on hygiene and safety standards in professional nail care, as well as the influence of EU-wide cosmetic regulations that shape product standards and market access. Consumer preferences, influenced by social media and beauty influencers, continued to favor premium, specialized, and vegan-friendly products throughout the period.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2021
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2021
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Sweden
  1. 5.1.1. In value, 2018-2021, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/K unit
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's imports to Sweden in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's imports in kind to Sweden by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Sweden in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Sweden by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Sweden, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's imports to Sweden by countries, 2018-2024, $ US/K unit
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/K unit
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's exports from Sweden in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's exports in kind from Sweden by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Sweden in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Sweden by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Sweden, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's exports from Sweden by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production manicure or pedicure preparations in Sweden

In value, 2017-2020, K $ US

In 2019, Sweden's output of manicure or pedicure preparations reached its lowest point at 10 543 K $ US, with a significant decline of 23.3% that year. By 2020, production had recovered to 11 163 K $ US, marking a modest increase of 5.9% compared to 2019. Over the entire period from 2018 to 2020, production decreased by 18.8%, translating to an annualized decline of 6.7%.

Annual dynamics of production in Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	(23.3%)	5.9%	-

Source: SHEV.io

Exports manicure or pedicure preparations from Sweden

Exports in kind, K unit

In 2019, Sweden's exports of manicure or pedicure preparations hit a low of 7 887 K units, declining by 9.7% that year. However, in 2020, exports rebounded to 8 945 K units, showing a solid increase of 13.4% compared to 2019. From 2017 to 2020, overall exports decreased by 7%, which corresponds to an annualized decline of 2.4%.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(9.2%)	(9.7%)	13.4%	(2.4%)

Source: SHEV.io

Between 2017 and 2020, Norway, Denmark, and Finland were the three principal markets for Sweden's exports of manicure or pedicure preparations in kind, collectively accounting for 66.2% of the total.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

In 2019, Sweden's exports of manicure or pedicure preparations in value terms fell to a minimum of 11 903 K $ US, with a sharp decline of 21.1% that year. By 2020, exports had increased to 14 390 K $ US, representing a substantial rise of 20.9% compared to 2019. Over the period from 2017 to 2020, exports decreased by 7.4%, equating to an annualized decline of 2.5%.

Annual dynamics of product's exports from Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(3.0%)	(21.1%)	20.9%	(2.5%)

Source: SHEV.io

From 2017 to 2020, Norway, Denmark, and Finland remained the main markets for Sweden's exports of manicure or pedicure preparations in value terms. Norway accounted for 39.9% of exports, Denmark for 15.9%, and Finland for 10.9%, with these three countries together representing 66.8% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Sweden in value, 2017-2020

Source: SHEV.io

Imports manicure or pedicure preparations to Sweden

Imports in kind, K unit

In 2018, Sweden's imports of manicure or pedicure preparations in kind were at their lowest, totaling 11 881 K units. By 2019, imports peaked at 13 051 K units, increasing by 9.8% that year. In 2020, imports declined to 12 260 K units, showing a modest decrease of 6.1% compared to 2019.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(3.5%)	9.8%	(6.1%)	(0.1%)

Source: SHEV.io

During 2017–2020, Sweden's imports of manicure or pedicure preparations in kind were sourced from many different markets. Even the largest suppliers—the United Kingdom, Germany, and Switzerland—together represented only 44.0% of total imports.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Sweden's imports of manicure or pedicure preparations in value terms declined for the third consecutive year in 2020, with a decrease of 5.3% compared to the previous year. Over the period from 2017 to 2020, imports decreased by 12.5%, which corresponds to an annualized decline of 4.4%.

Annual dynamics of product's imports to Sweden in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(3.6%)	(4.1%)	(5.3%)	(4.4%)

Source: SHEV.io

From 2017 to 2020, the partner structure for Sweden's imports of manicure or pedicure preparations in value terms was balanced rather than concentrated. Switzerland accounted for 19.8% of imports, the United Kingdom for 13.5%, and Germany for 11.9%, with these three countries jointly representing 45.2% of total flows, while many other countries made up the remaining 54.8%.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Sweden in value, 2017-2020

Source: SHEV.io