Lip make up preparations market in Sweden

Earlier Report Observations

The market size for lip make-up preparations in Sweden fell from 16.4 million US dollars in 2018 to 7.7 million US dollars in 2021. This contraction occurred alongside fluctuating import and export volumes, with imports dropping from 31.4 million US dollars in 2018 to 26.2 million US dollars in 2020 before rising again.

By 2022, consumer preferences began shifting visibly. Increased demand for multifunctional lip care products with sun protection factor (SPF) emerged, driven by greater awareness of UV radiation's harmful effects. Simultaneously, a trend toward natural and organic ingredients gained momentum, reflecting consumer preference for safer and eco-friendly options.

These shifts in demand coincided with a rise in imports to 29.1 million US dollars in 2022 and further growth to 39.1 million US dollars by 2024, while exports also expanded significantly. The market's evolution was shaped by these changing consumer behaviors, which encouraged product innovations and broader market access through diversified sales channels.

Production lip make up preparations in Sweden

In value, 2017-2020, K $ US

In 2020, Sweden's output of lip makeup preparations was valued at 130.6 K $ US, remaining virtually unchanged from the previous year. Between 2018 and 2020, production increased by 21.8%, which translates to an annualized growth rate of 6.8%.

Annual dynamics of production in Sweden in value, 2017-2020, K $ US

Exports lip make up preparations from Sweden

Exports in kind, K unit

Sweden's exports of lip makeup preparations in volume terms declined for the second consecutive year. In 2020, exports reached 6 726 K units, marking a gradual decrease of 3.8% compared to 2019. Over the period from 2017 to 2020, exports fell by 20.2%, equating to an annualized decline of 7.3%. The largest increase occurred in 2018, with a rise of 28.9%, while the largest decline was recorded in 2019 at 35.7%. The peak volume was observed in 2018 at 10 865 K units.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, K unit

From 2017 to 2020, Norway, Finland, and Denmark formed the core of Sweden's exports in volume terms. Norway accounted for 55.3% of exports, Finland for 13.0%, and Denmark for 6.5%, together representing 74.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Sweden in kind, 2017-2020

Exports in value, K $ US

In 2020, Sweden exported lip makeup preparations worth 12 685 K $ US, showing an advance of 2.7% compared to 2019. Over the 2017-2020 period, exports decreased by 10%, with a compound annual growth rate (CAGR) of -3.5%. The largest increase was recorded in 2018 at 7.0%, while the largest decline occurred in 2019 at 18.1%. The minimum value was in 2019 at 12 352 K $ US, and the maximum was in 2018 at 15 087 K $ US.

Annual dynamics of product's exports from Sweden in value, 2017-2020, K $ US

Between 2017 and 2020, three principal markets—Norway, Finland, and Denmark—together accounted for 74.3% of the total value of lip makeup preparations exported from Sweden.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Sweden in value, 2017-2020

Imports lip make up preparations to Sweden

Imports in kind, K unit

Sweden's imports of lip makeup preparations in volume terms declined for the third consecutive year. In 2020, import volume amounted to 22 537 K units, reflecting a negligible year-over-year variation compared to 2019. From 2017 to 2020, imports decreased by 10.6%, equating to an annualized decline of 3.7%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, K unit

During 2017-2020, Belgium, the United States, and Switzerland remained the principal suppliers of lip makeup preparations to Sweden in volume terms. Belgium accounted for 33.2% of imports, the United States for 22.8%, and Switzerland for 7.9%, jointly making up 63.9% of total import volumes.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Sweden in kind, 2017-2020

Imports in value, K $ US

Sweden's imports of lip makeup preparations in value terms declined for the second consecutive year. In 2020, imports reached 26 168 K $ US, amounting to a decline of 1.5% compared to the previous year. Between 2017 and 2020, imports decreased by 13.3%, equating to an annualized decline of 4.6%. The largest increase was recorded in 2018 at 4.1%, while the largest decline occurred in 2019 at 15.4%. The peak value was observed in 2018 at 31 426 K $ US.

Annual dynamics of product's imports to Sweden in value, 2017-2020, K $ US

The structure of Sweden's imports in value terms from 2017 to 2020 can be described as diversified. Germany accounted for 17.4% of imports, the United States for 17.2%, and Switzerland for 15.3%, together representing just 49.9% of total flows, with no single country holding a clearly dominant position.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Sweden in value, 2017-2020