Roasted coffee market in Croatia

Earlier Report Observations

The Croatian roasted coffee market entered the period with a volume of 15 184 t in 2018, characterized by the dominance of Franck and the emerging development of the specialty coffee segment. The entry of new domestic brands and foreign processors, alongside a shift in consumer habits toward quality, particularly among younger populations, began reshaping the market. However, market volume declined to 14 491 t in 2019 and fell further to 13 729 t in 2020, as the COVID-19 pandemic led to cafe closures, despite a concurrent rise in home delivery of freshly roasted coffee and online sales.

A post-pandemic recovery in 2021 saw market volume increase to 14 363 t, while value jumped to $130.6 million, driven by the removal of restrictions and sustained demand for specialty and premium products, including capsules and coffee machines. Global increases in green coffee prices due to poor harvests in Brazil and Vietnam pushed costs upward. In 2022, a successful tourist season bolstered sales in the HoReCa channel, stabilizing volume at 14 213 t, while value rose to $140.2 million amid continued raw material shortages and higher logistics costs. This period also saw Atlantic Grupa launch the innovative Ziggy's Coffee shop chain and Barcaffè increase its market share to 18%.

From 2023 to 2024, market value continued its strong growth, reaching $178.2 million, primarily due to dramatic price increases for Arabica beans caused by poor harvests in Brazil, low global stocks, and geopolitical tensions. Market volume fluctuated, dipping to 13 771 t in 2023 before recovering to 14 251 t in 2024, reflecting the impact of high prices on consumption volumes alongside persistent consumer interest in premium segments such as certified and single-origin coffees.

Production roasted coffee in Croatia

In value, 2017-2020, M $ US

Croatia's roasted coffee production has declined for the third consecutive year. In 2020, output was valued at 90.9 million US dollars, marking an 11.1% decrease compared to 2019. From 2017 to 2020, production fell by 24.7%, with a compound annual growth rate of -9.0%.

Annual dynamics of production in Croatia in value, 2017-2020, M $ US

In kind, 2017-2020, t

Roasted coffee production in Croatia has decreased for the third year in a row. In 2020, Croatia produced 11 059 tonnes of roasted coffee, which is 4.5% lower than the previous year. Over the period from 2017 to 2020, production dropped by 17.9%, with a compound annual growth rate of -6.3%.

Annual dynamics of production in Croatia in kind, 2017-2020, t

Exports roasted coffee from Croatia

Exports in kind, t

Croatia's roasted coffee exports have increased for the third consecutive year. In 2020, exports totaled 3 507 tonnes, representing a 16.5% rise year-over-year. Between 2017 and 2020, exports grew by 29.8%, equating to an annualized rate of 9.1%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, t

From 2017 to 2020, Slovenia, Serbia, and Italy were the main markets for Croatia's roasted coffee exports in kind. Slovenia accounted for 38.0% of exports, Serbia for 14.0%, and Italy for 10.0%, together making up 62.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, K $ US

In 2020, Croatia's roasted coffee exports amounted to 19.783 million US dollars, showing a robust increase of 14.3% compared to 2019. Between 2017 and 2020, exports rose by 23.1%, with an annualized rate of 7.2%. The largest decline was recorded in 2019, at 1.4%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

Throughout 2017 to 2020, Slovenia, Serbia, and Bulgaria were the key partners for Croatia's roasted coffee exports in value terms. Slovenia represented 36.8% of exports, Serbia 13.7%, and Bulgaria 9.9%, together accounting for 60.4% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports roasted coffee to Croatia

Imports in kind, t

Croatia's roasted coffee imports have increased for the third consecutive year. In 2020, imports were recorded at 6 177 tonnes, which is 4.3% higher than the previous year. Over the period from 2017 to 2020, imports grew by 25.7%, with a compound annual growth rate of 7.9%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, t

From 2017 to 2020, Italy, Slovenia, and Germany accounted for the largest share of Croatia's roasted coffee imports in kind. Italy made up 44.6% of imports, Slovenia 33.9%, and Germany 5.7%, together comprising 84.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, K $ US

Croatia's roasted coffee imports have increased for the third consecutive year. In 2020, imports stood at 43.139 million US dollars, up by 5.3% compared to 2019. Between 2017 and 2020, imports rose by 22.9%, with an annualized rate of 7.1%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

Over 2017 to 2020, Italy, Slovenia, and Germany remained the leading sources for Croatia's roasted coffee imports in value terms. Italy accounted for 44.4% of imports, Slovenia for 32.6%, and Germany for 6.0%, with a combined share of 83.0% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020