Prepared or preserved poultry meat or offal market in Southern Europe

Earlier Report Observations

The market for prepared poultry meat in Southern Europe began the period with significant growth, rising from 45.9 thousand tons in 2018 to 68.7 thousand tons in 2019. This expansion was supported by the introduction of new preparation and presentation formats, which enhanced the perceived value of poultry products and stimulated consumer interest. In 2020, market volume stabilized at 67.9 thousand tons, as changing consumption trends toward frozen and processed poultry meat—driven by environmental and health concerns—boosted sales through non-traditional channels like supermarkets and online platforms.

Growth accelerated again from 2021 onward, with the market reaching 85.2 thousand tons in 2021 and 100.0 thousand tons in 2022. Supply-side pressures emerged in 2022, as avian influenza outbreaks led to large-scale bird culls, reducing production availability. Simultaneously, volatility in feed costs due to poor harvests and geopolitical tensions pushed up input prices. These constraints coincided with a sustained consumer shift toward fresh, nutritionally valued processed meat, which maintained demand despite higher prices. By 2023, the market expanded further to 105.1 thousand tons, while the value surged to 653.0 million dollars, reflecting continued cost pressures and robust demand.

Production prepared or preserved poultry meat or offal in Southern Europe

In kind, 2017-2020, t

Top producers of prepared or preserved poultry meat or offal, 2017-2020

World map of production of prepared or preserved poultry meat or offal, 2017-2020

Southern Europe's production of prepared or preserved poultry meat or offal has grown for the second year in a row. In 2020, the region produced 26 110 tonnes, marking a significant 26.8% increase from the previous year. Looking at the period from 2017 to 2020, production rose by 23.4%, which translates to an average annual growth rate of 7.3%. The lowest production level was in 2018, at 17 855 tonnes, when output fell by 15.6%.

Annual dynamics of production in Southern Europe in kind, 2017-2020, t

In value, 2017-2020, M $ US

The value of prepared or preserved poultry meat or offal production in Southern Europe has also increased for two consecutive years. In 2020, output was valued at 126.3 million US dollars, showing a robust 18.6% gain compared to 2019. From 2017 to 2020, production value grew by 38.9%, equivalent to an annualized rate of 11.6%. The lowest value was recorded in 2018 at 77.7 million US dollars, with a decline of 14.6% that year, while the largest increase occurred in 2019, at 37.1%.

Annual dynamics of production in Southern Europe in value, 2017-2020, M $ US

Exports prepared or preserved poultry meat or offal from Southern Europe

Exports in kind, K t

Exports of prepared or preserved poultry meat or offal from Southern Europe reached 68.3 thousand tonnes in 2020, representing a strong 19.7% increase from 2019. Over the 2017-2020 period, exports grew by 15.1%, averaging 4.8% per year. The lowest export volume was in 2019 at 57.1 thousand tonnes, which saw a decline of 12.0%.

Annual dynamics of product's exports from Southern Europe in kind, 2017-2020, K t

From 2017 to 2020, exports of prepared or preserved poultry meat or offal from Southern Europe were distributed across a wide range of partner countries. Germany accounted for 15.3% of exports, Austria for 7.8%, and France for 6.4%, with these three countries together making up just 29.5% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Southern Europe in kind, 2017-2020

Exports in value, M $ US

Cross-border shipments of prepared or preserved poultry meat or offal from Southern Europe have increased for the third consecutive year. In 2020, exports were valued at 330.5 million US dollars, up 11.9% from the previous year. Between 2017 and 2020, export value rose by 29.5%, with a compound annual growth rate of 9.0%.

Annual dynamics of product's exports from Southern Europe in value, 2017-2020, M $ US

The country breakdown of export value from 2017 to 2020 remained scattered. Germany represented 16.6% of exports, Austria 9.6%, and France 6.3%, with these three partners together accounting for only 32.4% of total flows, and no single country emerged as clearly dominant.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Southern Europe in value, 2017-2020

Imports prepared or preserved poultry meat or offal to Southern Europe

Imports in kind, K t

Imports of prepared or preserved poultry meat or offal into Southern Europe have grown for the second year in a row. In 2020, imports amounted to 110.0 thousand tonnes, showing a 4.6% year-on-year rise. Over the 2017-2020 period, imports increased by 14.8%, with an average annual growth rate of 4.7%. The lowest import volume was in 2018 at 92.9 thousand tonnes, with a decline of 3.1% that year, while the largest increase occurred in 2019, at 13.3%.

Annual dynamics of product's imports to Southern Europe in kind, 2017-2020, K t

During 2017-2020, prepared or preserved poultry meat or offal was supplied to Southern Europe from many different markets. Even the largest destinations—Germany, France, and the Netherlands—together represented only 45.6% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Southern Europe in kind, 2017-2020

Imports in value, M $ US

After two years of gains, imports of prepared or preserved poultry meat or offal into Southern Europe declined in 2020. Imports reached 400.6 million US dollars, marking a 2.1% year-on-year drop. From 2017 to 2020, import value increased by 5.1%, averaging 1.7% per year. The highest value was recorded in 2019 at 409.4 million US dollars, with an increase of 4.4% that year.

Annual dynamics of product's imports to Southern Europe in value, 2017-2020, M $ US

The partner structure of import value from 2017 to 2020 remained fragmented. Germany accounted for 21.8% of imports, France for 13.2%, and the Netherlands for 10.9%, with these three countries together making up only 45.9% of total flows, and no single country held a dominant share.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Southern Europe in value, 2017-2020