Grapefruit juice market in Southern Europe

Earlier Report Observations

The grapefruit juice market in Southern Europe, primarily Spain, began the period with a production structure where a small cultivation area supplied mostly the EU market, and about 20% of the fruit was used for juices and marmalades. Market volume stood at 23.1 million liters in 2018 but declined over the next two years, falling to 18.4 million liters by 2020, a period during which the broader fruit and vegetable juice sector reported a turnover of approximately 2.7 billion euros, indicating its economic significance.

A shift towards premium and organic products emerged in 2021 with the introduction of 100% cold-pressed organic grapefruit juice, packaged in glass and without additives, which helped stimulate demand and contributed to a market recovery to 20.2 million liters. However, in 2022, the broader economic crisis, which particularly impacted the refrigerated juice segment, led to a sharp contraction, with market volume dropping to 14.2 million liters. The market partially rebounded in 2023, reaching 17.6 million liters.

By 2024, the sector saw record performance, with the Pomelo de España® campaign achieving a 50% share in the EU market and displacing imports from other countries. This was reflected in rising export volumes, which reached 9.2 million liters, while industry use of grapefruit for juice and essential oil production remained a key destination for domestic output.

Production grapefruit juice in Southern Europe

In kind, 2017-2020, K l

Top producers of grapefruit juice, 2017-2020

World map of production of grapefruit juice, 2017-2020

Southern Europe's grapefruit juice production volume increased after a two-year decline. In 2020, production reached 19 336 K l, marking a 2.9% increase compared to 2019. The minimum production level was recorded in 2019 at 18 783 K l. Over the period from 2017 to 2020, production decreased by 17.1%, which translates to an annualized decline rate of 6.1%. The largest year-on-year decline occurred in 2018, when production fell by 16.6%.

Annual dynamics of production in Southern Europe in kind, 2017-2020, K l

Exports grapefruit juice from Southern Europe

Exports in kind, K l

Southern Europe's grapefruit juice export volume increased for the second consecutive year. In 2020, exports totaled 9 514 K l, representing a 22.6% rise compared to the previous year. The minimum export volume was recorded in 2018 at 5 471 K l. Over the 2017-2020 period, exports grew by 57.6%, with a compound annual growth rate (CAGR) of 16.4%. The largest year-on-year decline occurred in 2018, when exports fell by 9.4%, while the largest increase was recorded in 2019, with a 41.8% jump.

Annual dynamics of product's exports from Southern Europe in kind, 2017-2020, K l

From 2017 to 2020, Southern Europe exported grapefruit juice to numerous countries. Even the top three destinations—France, the United Kingdom, and China—collectively accounted for only 42.1% of total export volume, indicating a diverse trade network.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Southern Europe in kind, 2017-2020

Exports in value, K $ US

After a two-year increase, Southern Europe's grapefruit juice export value declined. In 2020, export value amounted to 13 658 K US dollars, reflecting a 7.3% decrease compared to the previous year. The maximum export value was recorded in 2019 at 14 726 K US dollars. Over the 2017-2020 period, export value increased by 45.3%, equating to an annualized growth rate of 13.3%. The largest year-on-year increase occurred in 2018, with a 28.5% rise.

Annual dynamics of product's exports from Southern Europe in value, 2017-2020, K $ US

From 2017 to 2020, the partner landscape for Southern Europe's grapefruit juice exports in value terms was broad. The top three destinations—Japan (19.4% of export value), France (15.9%), and China (12.3%)—together represented only 47.6% of total export flows. This means a substantial 52.4% of exports went to many other countries, highlighting the diversity of the market.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Southern Europe in value, 2017-2020

Imports grapefruit juice to Southern Europe

Imports in kind, K l

Southern Europe imported 7 821 K l of grapefruit juice in 2020, reflecting a 21.5% decline from the previous year. The maximum import volume was recorded in 2019 at 9 959 K l. Over the 2017-2020 period, imports decreased by 18.1%, with a compound annual decline rate (CAGR) of 6.4%. The largest year-on-year increase occurred in 2019, with a 15.0% rise.

Annual dynamics of product's imports to Southern Europe in kind, 2017-2020, K l

From 2017 to 2020, the main sources for grapefruit juice imports to Southern Europe in volume terms were the Netherlands (34.6% of import volume), Israel (19.2%), and Belgium (8.1%). Together, these three countries accounted for 61.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Southern Europe in kind, 2017-2020

Imports in value, K $ US

After a two-year rise, Southern Europe's grapefruit juice import value declined. In 2020, imports totaled 17 995 K US dollars, which is 25.7% lower compared to 2019. The maximum import value was recorded in 2019 at 24 204 K US dollars. Over the 2017-2020 period, import value increased by 24.8%, equating to an annualized growth rate of 7.7%. The largest year-on-year increase occurred in 2018, with a 46.0% jump.

Annual dynamics of product's imports to Southern Europe in value, 2017-2020, K $ US

Throughout 2017-2020, the core sources for Southern Europe's grapefruit juice imports in value terms were the Netherlands (37.8% of import value), Israel (20.7%), and South Africa (10.3%). Together, these three countries accounted for 68.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Southern Europe in value, 2017-2020