Pineapple juice market Ukraine

Earlier Report Observations

From 2018 to 2021, the Ukrainian pineapple juice market experienced consistent growth, with volume rising from 1.4 million liters to 2.2 million liters. This expansion coincided with the broader development of the country's juice sector, marked by rising exports of apple concentrate and a search for alternative suppliers in key markets like the USA and EU. Changing consumer tastes also played a role, as preferences shifted from traditional orange juice toward mixed fruit and berry juices, a category which includes pineapple juice. The growing production of juices in smaller, convenient packaging further supported consumption during this period.

The market contracted sharply in 2022 to 769 thousand liters following Russia's full-scale invasion of Ukraine. A major disruptive event was the exit of the leading juice brand Sandora from the market, which altered the market structure and distribution landscape. While some recovery occurred in 2023, with volume reaching 1.2 million liters, the ongoing war continued to impact the sector. Other market players adapted their distribution strategies in response to these structural changes.

Market trends in the subsequent period emphasized product naturalness and transparency, such as the use of clear packaging to showcase quality. Growing consumer interest in conscious consumption and ethical sourcing in adjacent food categories also influenced the juice market. These factors, alongside the persistent effects of the war, shaped the market environment as it stabilized from the earlier shock.

Production pineapple juice Ukraine

In kind, 2017-2020, K l

Top producers of pineapple juice, 2017-2020

World map of production of pineapple juice, 2017-2020

Pineapple juice production in Ukraine has increased for the third consecutive year. In 2020, Ukraine produced 536.9 thousand liters of pineapple juice, marking a 4.2% rise compared to the previous year. Between 2017 and 2020, production grew by 125.9%, which translates to an annualized growth rate of 31.2%.

Annual dynamics of production Ukraine in kind, 2017-2020, K l

Exports pineapple juice to Ukraine

Exports in kind, K l

The market exhibited volatility during the observed period. Import levels fluctuated significantly, with a 20-fold difference between the peak in 2017 and the low in 2019. In 2020, pineapple juice exports from Ukraine totaled 2 thousand liters, representing a 62.5% increase from 2019. The minimum export volume was recorded in 2019 at 1 thousand liters, while the largest decline occurred in 2018 with an 88.4% drop.

Annual dynamics of product's exports to Ukraine in kind, 2017-2020, K l

From 2017 to 2020, Armenia consistently accounted for 75.3% of total pineapple juice exports in volume, highlighting a high concentration on this market. The remaining share was distributed among other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports to Ukraine in kind, 2017-2020

Exports in value, K $ US

The data shows irregular changes, pointing to a volatile market environment. Between 2017 and 2019, there was a 20-fold difference between the highest and lowest values. In 2020, Ukraine exported 3 thousand US dollars worth of pineapple juice, showing only a slight fluctuation from the previous year. The minimum value was recorded in 2019 at 3 thousand US dollars, and the largest decline occurred in 2018 with a 91.8% decrease.

Annual dynamics of product's exports to Ukraine in value, 2017-2020, K $ US

During 2017–2020, Armenia held a dominant position in pineapple juice exports by value, accounting for 83.1% of total flows. The rest was split among various smaller destinations.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports to Ukraine in value, 2017-2020

Imports pineapple juice in Ukraine

Imports in kind, K l

Imported pineapple juice volumes in Ukraine have increased for the third consecutive year. In 2020, imports reached 1 435 thousand liters, reflecting a strong rise of 21.9% from 2019. Over the period from 2017 to 2020, imports grew by 50.1%, with a compound annual growth rate of 14.5%.

Annual dynamics of product's imports in Ukraine in kind, 2017-2020, K l

From 2017 to 2020, Thailand (40.0% of imports in volume), the Netherlands (37.9% of imports in volume), and the Philippines (5.2% of imports in volume) were the largest contributors to pineapple juice imports, together accounting for 83.2% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports in Ukraine in kind, 2017-2020

Imports in value, K $ US

Imported pineapple juice volumes in Ukraine have increased for the second consecutive year. In 2020, imports amounted to 2 176 thousand US dollars, corresponding to a steep year-on-year rise of 34.3%. Over the period from 2017 to 2020, imports increased by 23.7%, with a compound annual growth rate of 7.3%. The minimum value was recorded in 2018 at 1 389 thousand US dollars, which also saw the largest decline of 21.1%.

Annual dynamics of product's imports in Ukraine in value, 2017-2020, K $ US

In 2017–2020, the Netherlands and Thailand together accounted for 81.0% of total pineapple juice imports by value to Ukraine, with the remaining volume spread across smaller markets.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports in Ukraine in value, 2017-2020