Pineapple juice market in Europe

Earlier Report Observations

The European pineapple juice market volume experienced considerable volatility from 2018 to 2023. It grew from 370.0 million liters in 2018 to a peak of 393.3 million liters in 2019, then stabilized around 387.0 million liters in 2020. A sharp contraction followed in 2021, bringing the market down to 337.6 million liters. This was reversed by a strong recovery in 2022, with volumes surging to 399.6 million liters, before a significant drop to 297.8 million liters in 2023.

In 2024, import and export volumes declined, coinciding with several market influences. Rising raw material costs, driven by climatic conditions affecting pineapple harvests, increased pressure on supply and pricing. Simultaneously, persistent global logistic disruptions, particularly shortages of refrigerated containers, complicated trade flows between Asia and Europe. These factors occurred alongside enduring consumer shifts towards organic juices and healthy beverages, supported by strict European labeling rules that mandate transparency and prohibit added sugars in pure fruit juices.

Production pineapple juice in Europe

In kind, 2017-2020, K l

Top producers of pineapple juice, 2017-2020

World map of production of pineapple juice, 2017-2020

In 2020, Europe produced 189 036 thousand liters of pineapple juice, maintaining the same level as the previous year. Looking at the period from 2017 to 2020, production declined by 3.9%, which translates to an average annual decrease of 1.3%. The lowest production volume was recorded in 2018 at 185 903 thousand liters, marking the largest decline of 5.5% that year. In contrast, 2019 saw the largest increase of 1.8%.

Annual dynamics of production in Europe in kind, 2017-2020, K l

In value, 2017-2020, M $ US

In 2020, the value of pineapple juice production in Europe reached 238.2 million US dollars, representing a 9.6% decrease compared to 2019. Over the four-year span from 2017 to 2020, production value fell by 9.8%, averaging an annual decline of 3.4%. The lowest value was recorded in 2018 at 232.9 million US dollars, which saw the largest drop of 11.8%. However, 2019 experienced the largest increase of 13.2%.

Annual dynamics of production in Europe in value, 2017-2020, M $ US

Exports pineapple juice from Europe

Exports in kind, M l

Europe's pineapple juice exports rebounded in 2020 after two years of decline. Export volume totaled 135.0 million liters, a significant 37.6% increase from the previous year. From 2017 to 2020, exports grew by 2.7%, with an average annual growth rate of 0.9%. The lowest export volume was in 2019 at 98.2 million liters, following the largest decline of 13.8% in 2018.

Annual dynamics of product's exports from Europe in kind, 2017-2020, M l

Between 2017 and 2020, Europe's pineapple juice export market in volume terms was highly diversified. Morocco accounted for 1.3% of exports, Saudi Arabia for 1.0%, and Switzerland for 0.7%, together making up just 3.0% of total flows. The remaining 97.0% was distributed among numerous other countries, indicating a broad market base.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Europe in kind, 2017-2020

Exports in value, M $ US

Pineapple juice exports from Europe increased in 2020, ending a two-year downward trend. The export value reached 170.1 million US dollars, showing a substantial 24.4% rise compared to the previous year. However, over the 2017-2020 period, exports decreased by 3.7%, with a compound annual growth rate of -1.2%. The lowest value was recorded in 2019 at 136.7 million US dollars, after the largest decline of 19.6% in 2018.

Annual dynamics of product's exports from Europe in value, 2017-2020, M $ US

From 2017 to 2020, Europe's pineapple juice exports in value terms were not concentrated in a few key markets. Saudi Arabia contributed 1.7% of export value, Morocco 1.1%, and Nigeria 1.0%, together accounting for only 3.7% of total flows. This distribution highlights the scattered nature of the export market.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Europe in value, 2017-2020

Imports pineapple juice to Europe

Imports in kind, M l

Europe's pineapple juice imports grew for the second consecutive year in 2020. Import volume amounted to 333.0 million liters, a 10.2% increase from the previous year. Over the 2017-2020 period, imports rose by 4.6%, with an average annual growth rate of 1.5%. The lowest volume was in 2018 at 297.5 million liters, which saw the largest decline of 6.5%.

Annual dynamics of product's imports to Europe in kind, 2017-2020, M l

From 2017 to 2020, Costa Rica, Thailand, and the Philippines remained the top suppliers of pineapple juice to Europe in volume terms. Costa Rica accounted for 37.1% of imports, Thailand for 10.0%, and the Philippines for 3.4%, together making up 50.5% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Europe in kind, 2017-2020

Imports in value, M $ US

Pineapple juice imports into Europe increased in 2020 after a two-year decline. Import value was recorded at 346.1 million US dollars, a 21.7% rise over the past year. However, over the 2017-2020 period, imports decreased by 12.3%, with an average annual decline of 4.3%. The lowest value was in 2019 at 284.5 million US dollars, following the largest drop of 18.3% in 2018.

Annual dynamics of product's imports to Europe in value, 2017-2020, M $ US

Between 2017 and 2020, the country breakdown of pineapple juice imports into Europe in value terms was scattered. Costa Rica accounted for 26.8% of import value, Thailand for 13.0%, and the Philippines for 4.8%, together representing 44.7% of total flows. No single partner emerged as clearly dominant in the market.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Europe in value, 2017-2020