Grapefruit juice market in Europe

Earlier Report Observations

The European grapefruit juice market volume fell from 178.9 million liters in 2018 to 101.2 million liters in 2023. After a temporary recovery to 118.0 million liters in 2022, consumption dropped again the following year, continuing the overall contraction across the period.

By 2024, several key developments were shaping the sector. Consumer preference shifted strongly toward healthier options like low-sugar and organic juices, leading major companies to invest in eco-friendly packaging and nutrient-rich formulations. New EU labeling requirements for fermented products, introduced in October 2024, also directly affected grapefruit juice products with fermentation aspects. Furthermore, record high prices for orange juice, resulting from a global production decline, created new opportunities for grapefruit juice as an alternative citrus product in Europe.

Production grapefruit juice in Europe

In kind, 2017-2020, K l

Top producers of grapefruit juice, 2017-2020

World map of production of grapefruit juice, 2017-2020

Europe's grapefruit juice production has declined for the third year in a row. In 2020, production reached 86 669 thousand liters, marking a significant drop of 14.6% compared to 2019. Looking at the period from 2017 to 2020, production fell by 30.7%, which translates to an annualized decline rate of 11.5%.

Annual dynamics of production in Europe in kind, 2017-2020, K l

Exports grapefruit juice from Europe

Exports in kind, M l

In 2020, Europe exported 46.0 million liters of grapefruit juice, showing a strong increase of 21.0% compared to 2019. The lowest export volume was recorded in 2019 at 38.0 million liters, while the peak occurred in 2018 with 52.8 million liters. The most substantial decline was observed in 2019, when exports fell by 28.0%.

Annual dynamics of product's exports from Europe in kind, 2017-2020, M l

From 2017 to 2020, the export structure for grapefruit juice in volume terms was highly fragmented. Switzerland accounted for 1.5% of exports, China for 1.2%, and the United States for 0.9%. Together, these three countries represented just 3.7% of total export flows, with no single partner holding a dominant share.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Europe in kind, 2017-2020

Exports in value, M $ US

In 2020, Europe's grapefruit juice exports in value terms amounted to 97.5 million US dollars, reflecting a moderate increase of 6.4% compared to 2019. Over the 2017-2020 period, exports grew by 4.6%, with a compound annual growth rate of 1.5%. The lowest value was recorded in 2019 at 91.6 million US dollars, and the largest decline occurred that same year, with a drop of 2.8%.

Annual dynamics of product's exports from Europe in value, 2017-2020, M $ US

The export structure in value terms from 2017 to 2020 was similarly fragmented. Japan accounted for 3.2% of exports, Switzerland for 2.1%, and China for 1.7%. Combined, these three countries represented only 7.0% of total export flows, with no single market achieving a dominant position.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Europe in value, 2017-2020

Imports grapefruit juice to Europe

Imports in kind, M l

Europe's grapefruit juice imports have declined for the third consecutive year. In 2020, import volume totaled 89.3 million liters, representing a slight decrease of 2.7% compared to 2019. Between 2017 and 2020, imports fell by 27.4%, equating to an annualized decline rate of 10.1%.

Annual dynamics of product's imports to Europe in kind, 2017-2020, M l

The import structure in volume terms from 2017 to 2020 was fragmented, with Israel accounting for 24.1% of imports, Mexico for 8.6%, and South Africa for 6.8%. Together, these three countries made up 39.5% of total import flows, but no single supplier held a dominant share.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Europe in kind, 2017-2020

Imports in value, M $ US

Europe's grapefruit juice imports in value terms declined for the second year in a row. In 2020, imports amounted to 167.9 million US dollars, down by 10.6% year-over-year. Over the 2017-2020 period, imports decreased by 9.3%, with a compound annual decline rate of 3.2%. The highest value was recorded in 2018 at 213.6 million US dollars. The largest decline occurred in 2019 with a drop of 12.1%, while the largest increase was in 2018, with a rise of 15.3%.

Annual dynamics of product's imports to Europe in value, 2017-2020, M $ US

From 2017 to 2020, no single market dominated Europe's grapefruit juice imports in value terms. Israel accounted for 21.2% of imports, South Africa for 10.3%, and Mexico for 7.8%. Together, these three countries represented 39.2% of total import value, while numerous smaller partners each held modest individual shares.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Europe in value, 2017-2020