Pineapple juice market in Italy

Earlier Report Observations

The Italian unfermented pineapple juice market began the period influenced by industry consolidation and a growing consumer focus on natural, health-oriented products. This drove the introduction of organic juices and no-added-sugar variants. By 2019, the overall fruit juice market volume had contracted, though the organic segment continued to grow, reflecting shifting preferences. The COVID-19 pandemic in 2020 significantly disrupted beverage consumption patterns, leading to a sharp decline in market volume as changes in shopping behavior and distribution channels impacted sales.

In the post-pandemic years, the market's trajectory was shaped by a sustained premiumization trend. New product launches, including organic juices in glass bottles and 100% vegan fruit-and-vegetable blends, supported an increase in market value despite a continued decline in physical volume. This shift towards higher-value offerings was reinforced in 2022 by the adoption of sustainable packaging, such as bottles made from 100% recycled PET, and a broader assortment of no-added-sugar products, which contributed to a slight volume recovery.

Market volume saw minor stabilization in 2023 before contracting substantially in 2024, with both physical and dollar value metrics showing significant declines.

Production pineapple juice in Italy

In value, 2017-2020, K $ US

Italy's pineapple juice production value increased after two consecutive years of decline. In 2020, output reached 39 227 thousand US dollars, representing a year-on-year growth of 1.3%. Over the period from 2017 to 2020, production decreased by 22.5%, with an annualized decline rate of 8.1%. The lowest value was recorded in 2019 at 38 709 thousand US dollars, while the largest drop occurred in 2018 with a 14.6% decrease.

Annual dynamics of production in Italy in value, 2017-2020, K $ US

In kind, 2017-2020, K l

From 2017 to 2020, Italy ranked as the world's seventh-largest producer of pineapple juice.

Top producers of pineapple juice, 2017-2020

World map of production of pineapple juice, 2017-2020

Italy's pineapple juice production volume declined for the third consecutive year. In 2020, output totaled 40 338 thousand liters, marking a significant decrease of 17.7% compared to the previous year. Between 2017 and 2020, production fell by 31.5%, equivalent to an annualized decline rate of 11.9%.

Annual dynamics of production in Italy in kind, 2017-2020, K l

Exports pineapple juice from Italy

Exports in kind, K l

The market exhibited volatility during the observed period. Export levels fluctuated significantly, with a 2.7-fold difference between the peak in 2020 and the low in 2018. In 2020, Italy's pineapple juice exports reached 4 131 thousand liters, representing a substantial increase of 147.9% compared to 2019. The lowest value was recorded in 2018 at 1 537 thousand liters, with the largest decline occurring that same year at 41.6%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, K l

From 2017 to 2020, Italy's pineapple juice exports in volume terms were not concentrated on a few key markets. Libya accounted for 16.7% of exports, Austria for 15.5%, and France for 7.9%, with these three countries together representing only 40.1% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, K $ US

The market displayed volatile behavior during these years. Export values peaked in 2020 and reached their lowest point in 2019, with a threefold difference between these years. In 2020, Italy's pineapple juice export value surged to 6 343 thousand US dollars, marking a sharp increase of 195.5% compared to the previous year. The minimum value was recorded in 2019 at 2 146 thousand US dollars, while the largest decline occurred in 2018 with a 51.1% drop.

Annual dynamics of product's exports from Italy in value, 2017-2020, K $ US

During the period from 2017 to 2020, Italy's pineapple juice exports in value terms were distributed across many different markets. Even the largest destinations—Austria, the United States, and Libya—together accounted for only 35.0% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports pineapple juice to Italy

Imports in kind, K l

In 2020, Italy's imported pineapple juice volume totaled 15 469 thousand liters, showing a moderate year-on-year increase of 8.6%. Over the period from 2017 to 2020, imports grew by 10.8%, with an annualized growth rate of 3.5%. The largest decline occurred in 2019 with a 0.1% decrease.

Annual dynamics of product's imports to Italy in kind, 2017-2020, K l

From 2017 to 2020, the Netherlands accounted for 64.5% of Italy's pineapple juice imports in volume terms, Thailand for 11.5%, and Austria for 4.8%. These three countries together represented 80.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, K $ US

Italy's pineapple juice import value increased after two years of decline. In 2020, imports reached 19 870 thousand US dollars, equivalent to a 25.6% increase from the previous year. Between 2017 and 2020, imports decreased by 19.9%, with an annualized decline rate of 7.1%. The lowest value was recorded in 2019 at 15 817 thousand US dollars, while the largest drop occurred in 2018 with a 29.9% decrease.

Annual dynamics of product's imports to Italy in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands accounted for 63.2% of Italy's pineapple juice imports in value terms, Thailand for 12.8%, and France for 5.1%. These three countries together represented 81.1% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020