Pastry market in Southern Asia

Earlier Report Observations

The pastry market in Southern Asia, measured in physical volume, expanded from 474.1 thousand tons in 2018 to 579.3 thousand tons in 2023, with a notable surge to 673.1 thousand tons in 2022. In value terms, the market experienced fluctuations, declining from 1 138 million US dollars in 2018 to 777 million in 2021, before recovering to 1 002 million in 2022 and then contracting to 848 million in 2023.

From 2023, consumer preferences shifted towards fusion flavors blending familiar and exotic tastes, such as Matcha croissants, alongside a rise in miniature bite-sized pastries and demand for transparency in food origin. By 2024, these trends evolved further with a focus on bold, sour flavors and premiumisation, favoring artisan pastries and sustainable packaging, which shaped the market's development.

Production pastry in Southern Asia

In kind, 2017-2020, K t

Top producers of pastry, 2017-2020

World map of production of pastry, 2017-2020

Pastry production in Southern Asia grew for the second year in a row. In 2020, the region produced 593.2 thousand tons of pastry, representing a 3.4% increase from the previous year. Looking at the period from 2017 to 2020, production rose by 6.2%, which translates to an average annual growth rate of 2.0%. The lowest production volume was recorded in 2018 at 548.6 thousand tons, when output fell by 1.8%. In contrast, the largest increase occurred in 2019, with production jumping by 4.5%.

Annual dynamics of production in Southern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Pastry production in Southern Asia declined for the third consecutive year. In 2020, the value of pastry output in the region was 915 million US dollars, marking a 21.1% decrease compared to the previous year. From 2017 to 2020, production value dropped by 39.8%, averaging an annual decline of 15.6%.

Annual dynamics of production in Southern Asia in value, 2017-2020, M $ US

Exports pastry from Southern Asia

Exports in kind, K t

In 2020, pastry exports from Southern Asia reached 105.5 thousand tons, showing a sharp increase of 51.1% from the previous year. Over the period from 2017 to 2020, exports grew by 69.6%, with a compound annual growth rate of 19.2%. The largest decline was recorded in 2019, when exports fell by 15.8%.

Annual dynamics of product's exports from Southern Asia in kind, 2017-2020, K t

From 2017 to 2020, Iraq, Saudi Arabia, and the United States were the top buyers of pastry from Southern Asia in terms of volume. Iraq accounted for 42.0% of exports, Saudi Arabia for 5.1%, and the United States for 4.7%. Together, these three countries represented 51.8% of total pastry exports from the region.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Southern Asia in kind, 2017-2020

Exports in value, M $ US

In 2020, Southern Asia exported 162.7 million US dollars worth of pastry, reflecting a strong gain of 15.3% year-over-year. However, between 2017 and 2020, export value decreased by 3.9%, averaging an annual decline of 1.3%. The lowest value was recorded in 2019 at 141.1 million US dollars, when exports dropped by 28.9%. In contrast, the highest value occurred in 2018 at 198.5 million US dollars, with exports rising by 17.2% that year.

Annual dynamics of product's exports from Southern Asia in value, 2017-2020, M $ US

Throughout 2017 to 2020, Iraq, Saudi Arabia, and the United States formed the core group of markets for pastry exports from Southern Asia in value terms. Iraq accounted for 41.9% of export value, Saudi Arabia for 8.6%, and the United States for 5.7%. Combined, these three countries represented 56.2% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Southern Asia in value, 2017-2020

Imports pastry to Southern Asia

Imports in kind, K t

In 2020, pastry imports into Southern Asia totaled 10.8 thousand tons, constituting a 64.6% increase compared to 2019. From 2017 to 2020, imports surged by 98.2%, averaging an annual growth rate of 25.6%. The largest decline was recorded in 2019, when imports fell by 22.7%.

Annual dynamics of product's imports to Southern Asia in kind, 2017-2020, K t

Over the period from 2017 to 2020, imports of pastry into Southern Asia in terms of volume were scattered across various countries. The United Arab Emirates and Malaysia each accounted for 6.2% of imports, while Germany represented 2.3%. Together, these three countries made up just 14.7% of total import flows, with no single partner emerging as clearly dominant.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Southern Asia in kind, 2017-2020

Imports in value, M $ US

Pastry imports into Southern Asia increased for the third consecutive year. In 2020, the region imported 53.9 million US dollars worth of pastry, showing a dramatic rise of 106.1% compared to the previous year. From 2017 to 2020, import value soared by 184.3%, averaging an annual growth rate of 41.7%.

Annual dynamics of product's imports to Southern Asia in value, 2017-2020, M $ US

From 2017 to 2020, imports of pastry into Southern Asia in value terms were characterized by a broad spread across markets. Malaysia accounted for 12.5% of import value, the United Arab Emirates for 8.3%, and Germany for 3.0%. Together, these three countries represented only 23.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Southern Asia in value, 2017-2020