Pastry market in Asia

Earlier Report Observations

Between 2018 and 2022, the Asian pastry market experienced notable fluctuations in both volume and value. Market volume in physical terms rose from 1 861 thousand tons in 2018 to 2 265 thousand tons in 2019, then stabilized near 2 240 thousand tons in 2020 before a decline to 2 067 thousand tons in 2021. The market recovered to 2 183 thousand tons in 2022. In monetary terms, the market value dipped to $22 411 million in 2019 from $23 850 million in 2018, then grew steadily over the next three years, reaching $29 086 million in 2022.

In 2023, market volume increased by 7.1% to 2 339 thousand tons, while the market value contracted by 4.1% to $27 891 million. This divergence was driven by the rapid entry of new pastry brands competing on low prices and high volume, often promoted through online live streaming, which expanded physical consumption but exerted downward pressure on average prices. Simultaneously, product diversification toward low-sugar and healthier options, led by both new entrants and established brands modernizing their offerings, catered to growing consumer health consciousness and supported volume growth.

Production pastry in Asia

In kind, 2017-2020, K t

Top producers of pastry, 2017-2020

World map of production of pastry, 2017-2020

Pastry production in Asia has increased for the third consecutive year. In 2020, Asia produced 2 273 K t of pastry, marking a significant 11.0% increase from 2019. Between 2017 and 2020, production grew by 14.6%, which translates to an annualized growth rate of 4.6%.

Annual dynamics of production in Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

In 2020, the value of pastry output in Asia was 9 154 M $ US, representing a 7.1% decline compared to the previous year. From 2017 to 2020, production value decreased by 7.5%, averaging an annualized decline of 2.6%. The lowest value was recorded in 2018 at 8 260 M $ US. The largest decline occurred in 2018 at 16.5%, while the largest increase was in 2019 at 19.3%.

Annual dynamics of production in Asia in value, 2017-2020, M $ US

Exports pastry from Asia

Exports in kind, K t

In 2020, Asia's pastry export volume reached 855.7 K t, showing a 24.6% gain over the previous year. Between 2017 and 2020, exports increased by 39.6%, with a compound annual growth rate (CAGR) of 11.8%. The largest decline was recorded in 2019 at 17.0%, while the largest increase occurred in 2018 at 35.0%.

Annual dynamics of product's exports from Asia in kind, 2017-2020, K t

From 2017 to 2020, the country structure of pastry exports in kind was highly diversified. The United States (6.9% of exports in kind), Australia (3.3% of exports in kind), and Asia, not elsewhere specified (2.2% of exports in kind) together accounted for only 12.4% of total flows. The remaining 87.6% was formed by a long tail of smaller markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Asia in kind, 2017-2020

Exports in value, M $ US

In 2020, Asia exported pastry worth 3 446 M $ US, representing a modest 4.3% increase compared to the previous year. Between 2017 and 2020, exports grew by 12.8%, equating to an annualized rate of 4.1%. The largest decline was recorded in 2019 at 1.9%, while the largest increase occurred in 2018 at 10.2%.

Annual dynamics of product's exports from Asia in value, 2017-2020, M $ US

Throughout 2017 to 2020, pastry exports from Asia in value terms were not concentrated on a few key markets. The United States (9.0% of exports in value terms), Australia (3.7% of exports in value terms), and Asia, not elsewhere specified (3.2% of exports in value terms) jointly accounted for only 15.9% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Asia in value, 2017-2020

Imports pastry to Asia

Imports in kind, K t

In 2020, Asia imported a total of {value_last_year} K t of pastry, equivalent to an 8.9% decrease over the past year. Between 2017 and 2020, imports increased by 15%, translating to an annualized growth rate of 4.8%. The minimum value was recorded in 2018 at 658.7 K t, while the maximum value was in 2019 at 903.2 K t. The largest increase occurred in 2019 at 37.1%.

Annual dynamics of product's imports to Asia in kind, 2017-2020, K t

Over the period 2017 to 2020, pastry imports in kind to Asia were not heavily concentrated. Russia (5.9% of imports in kind), the United States (5.7% of imports in kind), and Italy (1.7% of imports in kind) together captured only 13.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Asia in kind, 2017-2020

Imports in value, M $ US

Pastry imports to Asia have increased for the third consecutive year. In 2020, imports totaled 3 815 M $ US, up by 4.9% year-over-year. Between 2017 and 2020, imports grew by 18.8%, equating to an annualized growth rate of 5.9%.

Annual dynamics of product's imports to Asia in value, 2017-2020, M $ US

From 2017 to 2020, pastry imports to Asia in value terms were not heavily concentrated. The United States (7.7% of imports in value terms), Russia (3.2% of imports in value terms), and France (2.6% of imports in value terms) together captured only 13.5% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Asia in value, 2017-2020