Pastry market in Morocco

Earlier Report Observations

Between 2018 and 2020, the pastry market in Morocco expanded from 10,284 t to 13,533 t, driven by government and private sector initiatives to modernize the industry. The signing of the 2018-2022 contract-programme with the National Federation of Bakeries and Pastries allocated state funds to upgrade facilities and combat informal activity, bringing previously unrecorded consumption into the formal market. Concurrently, the emergence of new local and franchised companies with modern equipment increased retail availability. In 2020, the launch of the Croc' brand, backed by a 100 million dirham investment in industrial bakery and pastry production, introduced online ordering and home delivery during the confinement period, further stimulating market access.

Market growth accelerated sharply in 2021, with volume surging by 63% to 22,035 t, and continued to rise by 22% in 2022 to reach 26,812 t. This rapid expansion was supported by ongoing sector modernization efforts, including professional training programs and business support under the RAWAJ plan. Despite mounting cost pressures from soaring raw material prices in 2022, which prompted calls for government support from bakers and pastry chefs, consumer demand remained robust, sustaining import growth and overall market volume.

In 2023, the market reached 29,306 t, a 9% increase, while domestic production jumped by 50% to 2,450 t. This production boost coincided with Morocco's victory at the Africa Pastry Cup in Marrakech, which elevated the prestige of Moroccan and African pastry arts. The international recognition and subsequent promotional effects likely stimulated higher demand for quality pastry products, supporting both market volume and a significant shift toward domestic manufacturing.

Production pastry in Morocco

In kind, 2017-2020, t

Top producers of pastry, 2017-2020

World map of production of pastry, 2017-2020

Morocco produced 1 617 tonnes of pastry in 2020, marking a 2.1% increase from 2019. Between 2017 and 2020, production grew by 2.2%, which translates to an annualized growth rate of 0.7%. The most significant drop occurred in 2019, with a decline of 0.9%.

Annual dynamics of production in Morocco in kind, 2017-2020, t

Exports pastry from Morocco

Exports in kind, t

In 2020, Morocco exported 2 129 tonnes of pastry, showing a modest increase of 1.9% compared to the previous year. Over the 2017-2020 period, exports rose by 10.8%, with a compound annual growth rate (CAGR) of 3.5%. The highest export volume was recorded in 2018 at 2 162 tonnes, which also saw the largest increase of 12.5%. In contrast, the largest decline occurred in 2019, with a drop of 3.4%.

Annual dynamics of product's exports from Morocco in kind, 2017-2020, t

From 2017 to 2020, Spain, Mauritania, and France were the primary destinations for Morocco's pastry exports in kind. Spain accounted for 47.7% of exports, Mauritania for 32.2%, and France for 3.9%, together making up 83.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Morocco in kind, 2017-2020

Exports in value, K $ US

Pastry exports from Morocco declined for the second consecutive year in 2020, reaching 4 718 thousand US dollars, which represents a sharp decrease of 30.4% from the prior year. Over the 2017-2020 period, exports fell by 10.2%, with a compound annual growth rate (CAGR) of 3.5%. The peak value was recorded in 2018 at 6 906 thousand US dollars, which also experienced the largest increase of 31.5%.

Annual dynamics of product's exports from Morocco in value, 2017-2020, K $ US

Between 2017 and 2020, Spain, Mauritania, and France led as the top buyers of Moroccan pastry in value terms. Spain contributed 37.3% of export value, Mauritania 24.5%, and France 19.0%, collectively accounting for 80.8% of total exports.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Morocco in value, 2017-2020

Imports pastry to Morocco

Imports in kind, t

Pastry imports into Morocco increased for the third consecutive year in 2020, totaling 14 044 tonnes, which reflects a controlled rise of 4.7% compared to 2019. Over the 2017-2020 period, imports surged by 94.7%, with a compound annual growth rate (CAGR) of 24.9%.

Annual dynamics of product's imports to Morocco in kind, 2017-2020, t

From 2017 to 2020, Spain, Poland, and Belgium were the main suppliers of pastry to Morocco in kind. Spain represented 27.5% of imports, Poland 15.5%, and Belgium 14.9%, together comprising 58.0% of total import volumes.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Morocco in kind, 2017-2020

Imports in value, K $ US

The value of pastry imports into Morocco rose for the third year in a row in 2020, standing at 37 586 thousand US dollars, indicating a substantial increase of 17.1% from the previous year. Over the 2017-2020 period, imports grew by 90.7%, with a compound annual growth rate (CAGR) of 24.0%.

Annual dynamics of product's imports to Morocco in value, 2017-2020, K $ US

Throughout 2017-2020, Spain, Belgium, and Poland formed the key group of partners for Morocco's pastry imports in value terms. Spain accounted for 24.6% of import value, Belgium for 16.5%, and Poland for 10.8%, jointly representing 51.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Morocco in value, 2017-2020