Pastry market in Jordan

Earlier Report Observations

The Jordanian pastry market volume showed considerable variation from 2018 to 2023, beginning at 8 827 tons before dipping to 8 322 tons in 2019 and then jumping to 12 143 tons in 2020. A subsequent correction brought it down to 9 832 tons in 2021, followed by a gentle decline to 9 166 tons in 2022 and a modest recovery to 9 749 tons in 2023. Early in the period, the 'Made in Jordan' campaign promoted domestic food products, likely strengthening consumer preference for local baked goods.

Domestic production of pastry fluctuated between 4 903 tons and 5 295 tons during 2018-2023, while imports generally climbed from 7 054 tons to 9 387 tons over the same span. Exports experienced sharp swings, peaking at 6 494 tons in 2019 and again at 9 222 tons in 2024. The government's continued procurement of wheat and barley from farmers, reaffirmed for the 2024/2025 season, secures a stable supply of key raw materials for the food processing sector.

In 2024, authorities discussed measures to curb rising food prices, reflecting ongoing intervention to stabilize the market. Meanwhile, the appearance of new brands in the open market points to growing competition and product diversity within the pastry segment. Industry representatives have highlighted the importance of cross‑sector linkages to lower production costs and boost exports, which could further shape the sector's development.

Production pastry in Jordan

In kind, 2017-2020, t

Top producers of pastry, 2017-2020

World map of production of pastry, 2017-2020

Jordan's pastry production saw a turnaround after two years of decline. In 2019, production hit its lowest point at 4 903 tonnes, but then rebounded in 2020 to 5 295 tonnes, marking an 8.0% increase from the previous year. Looking at the broader period from 2017 to 2020, overall production decreased by 8.1%, which translates to an average annual decline of 2.8%. The most significant drop occurred in 2018, with an 8.3% decrease.

Annual dynamics of production in Jordan in kind, 2017-2020, t

Exports pastry from Jordan

Exports in kind, t

The market exhibited notable volatility during the observed period. In 2019, pastry exports from Jordan reached their peak at 6 494 tonnes, but then plummeted sharply in 2020 to 1 501 tonnes, representing a dramatic 76.9% decline. This resulted in a 4.3-fold difference between the high in 2019 and the low in 2020. The largest increase was recorded in 2019, at 85.1%.

Annual dynamics of product's exports from Jordan in kind, 2017-2020, t

From 2017 to 2020, the primary destinations for Jordan's pastry exports in volume terms were Lebanon, accounting for 22.2% of exports, Iraq with 18.5%, and Yemen at 17.5%. Together, these three countries made up 58.2% of Jordan's total pastry export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Jordan in kind, 2017-2020

Exports in value, K $ US

In 2020, Jordan's pastry exports in value terms amounted to 9 907 thousand US dollars, showing a 6.4% decrease compared to 2019. Over the period from 2017 to 2020, exports grew by 45.6%, with an average annual growth rate of 13.3%. The lowest value was recorded in 2018 at 6 686 thousand US dollars, while the peak occurred in 2019 at 10 586 thousand US dollars. The largest increase was in 2019, at 58.3%.

Annual dynamics of product's exports from Jordan in value, 2017-2020, K $ US

From 2017 to 2020, Jordan's pastry export portfolio in value terms was quite diverse. The top partners were Saudi Arabia, representing 17.9% of exports, Yemen at 12.4%, and Iraq with 12.3%. Combined, these three countries accounted for 42.5% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Jordan in value, 2017-2020

Imports pastry to Jordan

Imports in kind, t

Jordan's pastry imports reversed course after two years of growth. In 2019, imports peaked at 9 913 tonnes, but then fell in 2020 to 8 350 tonnes, a 15.8% year-on-year decline. Over the period from 2017 to 2020, imports increased by 29.3%, equating to an average annual growth rate of 8.9%. The largest increase was recorded in 2019, at 40.5%.

Annual dynamics of product's imports to Jordan in kind, 2017-2020, t

From 2017 to 2020, the main suppliers of pastry to Jordan in volume terms were Saudi Arabia, contributing 25.1% of imports, Spain at 18.2%, and Turkey with 16.0%. Together, these three countries formed 59.3% of Jordan's total pastry imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Jordan in kind, 2017-2020

Imports in value, K $ US

Jordan's pastry imports in value terms continued to rise for the third consecutive year. In 2020, imports reached 26 957 thousand US dollars, reflecting a sharp 36.6% increase compared to 2019. Over the period from 2017 to 2020, imports surged by 100.8%, with an average annual growth rate of 26.2%.

Annual dynamics of product's imports to Jordan in value, 2017-2020, K $ US

From 2017 to 2020, the key sources for Jordan's pastry imports in value terms remained consistent: Saudi Arabia accounted for 26.1%, Turkey for 16.5%, and Spain for 13.0%. Together, these three countries represented 55.5% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Jordan in value, 2017-2020