Paper or paperboard labels market in Poland

Earlier Report Observations

In 2019, the Polish paper and paperboard labels market declined to $220.2 million, while production fell to $226.2 million. This contraction coincided with rising prices for paper and raw materials, which increased production costs and affected profitability. At the same time, digital printing, especially inkjet, began its dynamic growth, laying the groundwork for future market expansion.

By 2023, the market had recovered strongly, reaching $363.6 million, with production at $372.6 million. This surge was driven by the rise of e-commerce, which boosted demand for personalized labels, and the adoption of innovative digital technologies like digital embellishment and inkjet presses. Konica Minolta strengthened its position as a leader in digital labels, contributing to this growth. Additionally, increasing focus on sustainability led to greater use of recyclable materials, aligning with consumer preferences for 'clean' labels.

In 2024, the market continued to grow to $387.3 million, and production increased significantly to $426.6 million. Companies invested in automation and digital technologies to meet demand for fast order fulfillment. The emergence of electronic shelf labels began to transform the traditional market, while trends favoring eco-friendly materials, such as recycled paper, remained key development factors.

Production paper or paperboard labels in Poland

In value, 2017-2020, M $ US

In 2019, Poland's output of paper or paperboard labels was valued at 226.2 million US dollars, marking a moderate decrease of 8.8% compared to the previous year. Production increased by 3.7% over the period from 2017 to 2019, which translates to an annualized growth rate of 1.2%. The peak value was recorded in 2018 at 248.1 million US dollars, with the largest increase of 13.7% also occurring that year.

Annual dynamics of production in Poland in value, 2017-2020, M $ US

In kind, 2017-2020, t

In 2019, Poland produced 40 943 tonnes of paper or paperboard labels, down by 4.8% from the previous year. Over the 2017-2019 period, production decreased by 4.4%, with a compound annual growth rate of 1.5%. The highest volume was recorded in 2018 at 43 008 tonnes, and the largest increase of 0.4% also took place in 2018.

Annual dynamics of production in Poland in kind, 2017-2020, t

Exports paper or paperboard labels from Poland

Exports in kind, t

In 2020, Poland exported 21 795 tonnes of paper or paperboard labels, up by 3.6% year-on-year. Exports grew by 27.9% between 2017 and 2020, equating to an annualized rate of 8.6%. The maximum volume was recorded in 2018 at 23 376 tonnes, with the largest decline of 10.0% occurring in 2019 and the largest increase of 37.2% in 2018.

Annual dynamics of product's exports from Poland in kind, 2017-2020, t

From 2017 to 2020, Germany, Belgium, and Romania were the core destinations for Poland's exports of paper or paperboard labels in volume terms. Germany accounted for 46.7% of exports, Belgium for 10.4%, and Romania for 5.9%, together representing 63.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, M $ US

Paper or paperboard labels deliveries from Poland increased for the third consecutive year. In 2020, exports amounted to 134.3 million US dollars, up by 7.5% compared to the previous year. Over the 2017-2020 period, exports grew by 44.2%, with a compound annual growth rate of 13.0%.

Annual dynamics of product's exports from Poland in value, 2017-2020, M $ US

Between 2017 and 2020, Germany, Belgium, and the Netherlands were the main markets for Poland's exports of paper or paperboard labels in value terms. Germany held 43.2% of exports, Belgium 11.5%, and the Netherlands 6.4%, together accounting for 61.1% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports paper or paperboard labels to Poland

Imports in kind, t

Poland's imports of paper or paperboard labels increased for the third consecutive year. In 2020, import volume reached 27 055 tonnes, showing a notable uptick of 20.8% compared to 2019. Between 2017 and 2020, imports surged by 78.1%, equating to an annualized growth rate of 21.2%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, t

Throughout 2017-2020, Germany, the Netherlands, and Belgium played leading roles in Poland's imports of paper or paperboard labels in volume terms. Germany accounted for 51.3% of imports, the Netherlands for 8.5%, and Belgium for 7.3%, jointly taking 67.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, M $ US

Paper or paperboard labels volumes imported by Poland increased for the third consecutive year. In 2020, Poland imported a total of 120.2 million US dollars worth of paper or paperboard labels, representing a slight increase of 1.2% from the previous year. Between 2017 and 2020, imports grew by 24.8%, with an annualized rate of 7.7%.

Annual dynamics of product's imports to Poland in value, 2017-2020, M $ US

From 2017 to 2020, Germany, Belgium, and the United Kingdom formed the core of Poland's imports of paper or paperboard labels in value terms. Germany accounted for 35.6% of imports, Belgium for 13.2%, and the United Kingdom for 8.1%, together representing 56.9% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020