Market research

Paper or paperboard labels market in Italy

Paper or paperboard labels market in Italy

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:
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File format: docx, xlsx

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Earlier Report Observations

The market for paper and paperboard labels in Italy contracted from 1 083 million US dollars in 2018 to 924 million US dollars in 2020, indicating a period of overall decline in market value.

A strong recovery followed, with the market expanding to 1 072 million US dollars in 2021 and surging to 1 399 million US dollars in 2022. This growth was primarily driven by the rebound in industrial production after the Covid-19 pandemic, which boosted demand for packaging and labels. Furthermore, the anticipation of mandatory environmental labeling for packaging, set to take effect in January 2023, stimulated demand for compliant labels, while significant increases in energy and raw material costs contributed to higher product prices and overall market value.

The market value then receded to 1 353 million US dollars in 2023 and fell further to 1 112 million US dollars in 2024. This contraction was influenced by persistently high energy costs, which constrained production efficiency, and by sanctions against Russia that disrupted supply chains for wood pulp used in paper manufacturing. Additionally, a period of low economic growth and stagnating household consumption in Italy exerted downward pressure on market demand.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In value
        1. 4.1.1.1. Production, 2018-2024
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2024
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Italy
      1. 5.1.1. In kind, 2018-2024, K t
      2. 5.1.2. In value, 2018-2024, M $ US
    2. 5.2. Production in the EU, 2018-2024
      1. 5.2.1. In kind, 2018-2024, K t
      2. 5.2.2. In value, 2018-2024, M $ US
  6. 6. Exports
    1. 6.1. Exports (Direct Data)
      1. 6.1.1. Exports - Total information
      2. 6.1.2. Exports in kind, t
        1. 6.1.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, t
        2. 6.1.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, t
        3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.1.3. Exports in value, M $ US
        1. 6.1.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, M $ US
        2. 6.1.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, M $ US
        3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's exports, $ US/kg
        1. 6.1.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/kg
        2. 6.1.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/kg
    2. 6.2. Exports (Mirror Data)
      1. 6.2.1. Exports - Total information
      2. 6.2.2. Exports in kind, t
        1. 6.2.2.1. Annual dynamics of product's exports from Italy in kind, 2018-2024, t
        2. 6.2.2.2. Dynamics of product's exports in kind from Italy by countries, 2018-2024, t
        3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.2.3. Exports in value, M $ US
        1. 6.2.3.1. Annual dynamics of product's exports from Italy in value, 2018-2024, M $ US
        2. 6.2.3.2. Dynamics of product's exports in value from Italy by countries, 2018-2024, M $ US
        3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's exports, $ US/kg
        1. 6.2.4.1. Annual dynamics of average price of product's exports from Italy, 2018-2024, $ US/kg
        2. 6.2.4.2. Dynamics of average price of product's exports from Italy by countries, 2018-2024, $ US/kg
  7. 7. Imports
    1. 7.1. Imports (Direct Data)
      1. 7.1.1. Imports - Total information
      2. 7.1.2. Imports in kind, t
        1. 7.1.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, t
        2. 7.1.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, t
        3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.1.3. Imports in value, M $ US
        1. 7.1.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, M $ US
        2. 7.1.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, M $ US
        3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's imports, $ US/kg
        1. 7.1.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/kg
        2. 7.1.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/kg
    2. 7.2. Imports (Mirror Data)
      1. 7.2.1. Imports - Total information
      2. 7.2.2. Imports in kind, t
        1. 7.2.2.1. Annual dynamics of product's imports to Italy in kind, 2018-2024, t
        2. 7.2.2.2. Dynamics of product's imports in kind to Italy by countries, 2018-2024, t
        3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.2.3. Imports in value, M $ US
        1. 7.2.3.1. Annual dynamics of product's imports to Italy in value, 2018-2024, M $ US
        2. 7.2.3.2. Dynamics of product's imports in value to Italy by countries, 2018-2024, M $ US
        3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's imports, $ US/kg
        1. 7.2.4.1. Annual dynamics of average price of product's imports to Italy, 2018-2024, $ US/kg
        2. 7.2.4.2. Dynamics of average price of product's imports to Italy by countries, 2018-2024, $ US/kg
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, t
      2. 8.1.2. In value, M $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, t
      2. 8.2.2. In value, M $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production paper or paperboard labels in Italy

In value, 2017-2020, M $ US

Italy's production of paper or paperboard labels declined for the second consecutive year. In 2020, output was valued at 1 046 million US dollars, marking a measured decline of 3.9% compared to the previous year. Looking at the period from 2017 to 2020, production increased by 2.6%, which translates to an annualized growth rate of 0.9%. The highest value was recorded in 2018 at 1 196 million US dollars, with the largest increase that year of 17.3%. In contrast, the largest decline occurred in 2019, when production fell by 8.9%.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year17.3%(8.9%)(3.9%)0.9%
Source: SHEV.io

In kind, 2017-2020, K t

Italy's production of paper or paperboard labels declined for the second consecutive year. In 2020, the country produced 196.3 thousand tonnes, showing a modest drop of 8.3% year-over-year. Over the period from 2017 to 2020, production increased by 12.5%, equating to an annualized rate of 4.0%. The peak was reached in 2018 with 222.9 thousand tonnes, which also saw the largest increase of 27.7%.

Annual dynamics of production in Italy in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year27.7%(3.9%)(8.3%)4.0%
Source: SHEV.io

Exports paper or paperboard labels from Italy

Exports in kind, t

Italy's exports of paper or paperboard labels increased for the second consecutive year. In 2020, export volume reached 18 067 tonnes, showing only a marginal fluctuation compared to 2019. From 2017 to 2020, exports grew by 2.2%, with a compound annual growth rate of 0.7%. The lowest volume was recorded in 2018 at 16 740 tonnes, which also experienced the largest decline of 5.3%. The largest increase occurred in 2019, with a rise of 7.4%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year(5.3%)7.4%0.5%0.7%
Source: SHEV.io

The structure of Italy's exports in kind from 2017 to 2020 reveals a diversified set of trading partners. France accounted for 20.1% of exports, Germany for 11.9%, and Spain for 9.1%. Together, these three countries represented 41.0% of total flows, while the remaining 59.0% was distributed among numerous smaller markets.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Italy's exports of paper or paperboard labels declined for the second consecutive year. In 2020, exports amounted to 227.2 million US dollars, down by 1.8% compared to the previous year. Over the period from 2017 to 2020, exports increased by 3.6%, with a compound annual growth rate of 1.2%. The highest value was recorded in 2018 at 234.2 million US dollars, which also saw the largest increase of 6.8%.

Annual dynamics of product's exports from Italy in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year6.8%(1.2%)(1.8%)1.2%
Source: SHEV.io

The country composition of Italy's exports in value terms from 2017 to 2020 was dispersed. France contributed 19.2% of exports, Germany 11.1%, and the United Kingdom 8.5%. Together, these three countries formed just 38.9% of total flows, with the remaining 61.1% split among a wide range of other destinations.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Italy in value, 2017-2020

Source: SHEV.io

Imports paper or paperboard labels to Italy

Imports in kind, t

Italy's imports of paper or paperboard labels increased for the second consecutive year. In 2020, the country imported 17 771 tonnes, reflecting a slight improvement of 2.8% compared to the previous year. However, between 2017 and 2020, imports decreased by 40.2%, equating to an annualized decline of 15.7%. The lowest volume was recorded in 2018 at 16 125 tonnes, which also saw the largest decline of 45.7%. The largest increase occurred in 2019, with a rise of 7.2%.

Annual dynamics of product's imports to Italy in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year(45.7%)7.2%2.8%(15.7%)
Source: SHEV.io

From 2017 to 2020, Germany stood out as the main source for Italy's imports in kind, accounting for 25.7% of the total. The Netherlands followed with 21.0%, and the United Kingdom with 15.5%. Together, these three countries represented 62.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Italy's imports of paper or paperboard labels declined for the third consecutive year. In 2020, imports amounted to 227.2 million US dollars, indicating a loss of 9.7% versus the previous year. Between 2017 and 2020, imports decreased by 18.6%, equating to an annualized decline of 6.6%.

Annual dynamics of product's imports to Italy in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year(5.3%)(4.7%)(9.7%)(6.6%)
Source: SHEV.io

The structure of Italy's imports in value terms from 2017 to 2020 can be described as diversified. Germany accounted for 29.0% of imports, France for 12.0%, and the United Kingdom for 9.0%. Together, these three countries made up just 49.9% of total flows, with no single country holding a clearly dominant position.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Italy in value, 2017-2020

Source: SHEV.io

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