Printed labels of paper or paperboard market in Poland

Earlier Report Observations

In 2018, the market volume for printed paper or paperboard labels in Poland reached 31 866 t, supported by growing demand driven by the expansion of industrial production and increased consumer spending in retail. By 2019, the market grew to 37 448 t, while modernization of production infrastructure continued, enhancing quality and efficiency, and the self-adhesive label segment gained significance.

The COVID-19 pandemic in 2020 caused supply chain disruptions, affecting raw material availability, but simultaneously boosted interest in tracking-enabled labels such as barcodes and RFID due to the need for supply chain automation. By 2022, market volume surged to 60 688 t, aided by the entry of new players and the development of the eco‑label segment responding to rising sustainability demands, alongside investments in digital printing and personalization.

In 2023, the market expanded further to 76 646 t, fueled by the growth of e‑commerce and the need for durable, aesthetic packaging labels, as well as the adoption of smart labels (RFID, NFC, QR) by leading FMCG companies. In 2024, market volume declined to 69 923 t, influenced by global supply chain disruptions that constrained raw material availability, while new labeling requirements focusing on sustainable materials and recycling spurred innovation, and Polish manufacturers increased exports, particularly to Germany.

Production printed labels of paper or paperboard in Poland

In value, 2017-2020, M $ US

In 2019, Poland's output of printed labels made from paper or paperboard was valued at 180.5 million US dollars, marking a significant decline of 10.5% compared to the previous year. The highest value was recorded in 2018 at 201.6 million US dollars, which also saw the largest increase of 11.7%.

Annual dynamics of production in Poland in value, 2017-2020, M $ US

In kind, 2017-2020, t

In 2019, Poland produced 32 223 tonnes of printed labels from paper or paperboard, down by 5.7% from the previous year. Between 2017 and 2019, production decreased by 5.5%, translating to an annualized rate of 1.9%. The peak was in 2018 with 34 180 tonnes, which also experienced the largest increase of 0.2%.

Annual dynamics of production in Poland in kind, 2017-2020, t

Exports printed labels of paper or paperboard from Poland

Exports in kind, t

Exports of printed labels made from paper or paperboard from Poland have increased for the third consecutive year. In 2020, exports reached 14 375 tonnes, showing relative stability compared to 2019. From 2017 to 2020, exports grew by 26.9%, with a compound annual growth rate of 8.3%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, t

Between 2017 and 2020, three key markets—Germany, Belgium, and the United Kingdom—collectively accounted for 69.0% of Poland's total exports of printed labels from paper or paperboard in volume terms.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, M $ US

Exports of printed labels from paper or paperboard from Poland have risen for the third year in a row. In 2020, export value totaled 92.9 million US dollars, reflecting a controlled increase of 9.7% year-over-year. From 2017 to 2020, exports surged by 62.3%, equating to an annualized rate of 17.5%.

Annual dynamics of product's exports from Poland in value, 2017-2020, M $ US

From 2017 to 2020, Germany, Belgium, and Czechia were the primary destinations for Poland's exports of printed labels from paper or paperboard in value terms, with shares of 39.6%, 15.4%, and 5.3%, respectively. Together, they represented 60.3% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports printed labels of paper or paperboard to Poland

Imports in kind, t

Imports of printed labels made from paper or paperboard into Poland have increased for the second consecutive year. In 2020, imports amounted to 23 706 tonnes, up by 21.4% compared to 2019. Between 2017 and 2020, imports more than doubled, rising by 104%, with an annualized rate of 26.8%. The lowest volume was in 2018 at 11 565 tonnes, which saw the largest decline of 0.5%, while the largest increase occurred in 2019 at 68.8%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, t

During 2017–2020, Germany, the Netherlands, and the United Kingdom were the main sources for Poland's imports of printed labels from paper or paperboard in volume terms, accounting for 50.9%, 10.4%, and 7.5%, respectively. Combined, they absorbed 68.8% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, M $ US

Imports of printed labels from paper or paperboard into Poland have grown for the third consecutive year. In 2020, Poland imported 101.2 million US dollars worth of these labels, showing a gradual rise of 5.2% compared to the previous year. Over the period from 2017 to 2020, imports increased by 29.8%, with a compound annual growth rate of 9.1%.

Annual dynamics of product's imports to Poland in value, 2017-2020, M $ US

Throughout 2017–2020, Germany, Belgium, and the United Kingdom remained the leading markets for Poland's imports of printed labels from paper or paperboard in value terms, with shares of 34.8%, 12.2%, and 9.4%, respectively. Together, they accounted for 56.4% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020