Orange juice market in the Philippines

Earlier Report Observations

From 2018 to 2020, the Philippine orange juice market volume showed significant fluctuations. In 2018, the market reached 3 303 thousand liters, then dropped to 2 208 thousand liters in 2019. This decline was linked to the introduction of a sugar tax, which led producers to downsize products and reformulate recipes to reduce tax impact, affecting consumer demand. Then in 2020, market volume surged to 3 726 thousand liters, driven by the expansion of modern retail channels such as supermarkets and convenience stores, as well as growing online sales, which increased juice accessibility.

In 2021, the market contracted to 2 928 thousand liters due to orange supply challenges caused by drought and plant diseases, leading to higher prices and lower consumption volumes. However, in 2022, volume recovered to 3 450 thousand liters as market players broadened their offerings with premium and low-sugar options, particularly targeting the children's segment, stimulating demand despite inflationary pressures.

By 2023, market volume fell to 2 581 thousand liters. This was influenced by public discussions over ingredient sources, such as fish-derived additives, which shifted consumer preferences towards clearer labeling. Simultaneously, new local manufacturers entered the market, offering ready-to-drink natural juices without preservatives, while the trend towards premiumization and functional juices continued. In 2024, inflation remained a key factor affecting prices and volumes, as consumers continued to favor classic flavors like orange juice.

Production orange juice in the Philippines

In kind, 2017-2020, K l

Top producers of orange juice, 2017-2020

World map of production of orange juice, 2017-2020

Orange juice production in the Philippines grew for the second year in a row. In 2020, the country produced 1,345 thousand liters of orange juice, marking a 16.1% increase from 2019. The lowest production level was recorded in 2018 at 865 thousand liters. The largest decline occurred in 2018 with a 35.9% drop, while the biggest increase was seen in 2019 with a 33.8% rise.

Annual dynamics of production in the Philippines in kind, 2017-2020, K l

In value, 2017-2020, K $ US

Orange juice production in the Philippines continued its upward trend for the second consecutive year. In 2020, the output was valued at 1,832 thousand US dollars, representing a strong 21.0% increase compared to the previous year. From 2017 to 2020, production grew by 20.7%, which translates to an annualized growth rate of 6.5%. The lowest value was recorded in 2018 at 1,090 thousand US dollars. The largest decline occurred in 2018 with a 28.2% decrease, while the biggest increase was in 2019 with a 38.9% rise.

Annual dynamics of production in the Philippines in value, 2017-2020, K $ US

Exports orange juice from the Philippines

Exports in kind, K l

In 2020, the Philippines exported 1,772 thousand liters of orange juice, representing a 23.6% decrease compared to the previous year. Over the period from 2017 to 2020, exports fell by 57.1%, with a compound annual growth rate (CAGR) of -24.6%. The largest decline was recorded in 2018 with a 46.8% drop, while the biggest increase occurred in 2019 with a 5.6% rise.

Annual dynamics of product's exports from the Philippines in kind, 2017-2020, K l

From 2017 to 2020, the main destinations for orange juice exports from the Philippines in volume terms were Guam (27.0% of exports), the United States (18.5% of exports), and the Northern Mariana Islands (17.9% of exports). Together, these three markets accounted for 63.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from the Philippines in kind, 2017-2020

Exports in value, K $ US

In 2020, the Philippines exported orange juice worth 2,414 thousand US dollars, equivalent to a robust 20.4% year-over-year decrease. Between 2017 and 2020, exports declined by 48%, which corresponds to an annualized rate of -19.6%. The largest decline was recorded in 2018 with a 40.4% drop, while the biggest increase occurred in 2019 with a 9.6% rise.

Annual dynamics of product's exports from the Philippines in value, 2017-2020, K $ US

From 2017 to 2020, the principal destinations for orange juice exports from the Philippines in value terms were Guam (23.7% of exports), the United States (18.5% of exports), and Canada (15.9% of exports). Collectively, these three countries accounted for 58.1% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from the Philippines in value, 2017-2020

Imports orange juice to the Philippines

Imports in kind, K l

After two years of contraction, orange juice imports to the Philippines rebounded. In 2020, the country imported 4,153 thousand liters of orange juice, marking a robust 23.2% year-over-year increase. However, between 2017 and 2020, imports decreased by 30.4%, equating to an annualized decline of 11.4%. The lowest volume was recorded in 2019 at 3,370 thousand liters. The largest decline occurred in 2019 with a 27.3% drop.

Annual dynamics of product's imports to the Philippines in kind, 2017-2020, K l

From 2017 to 2020, the largest sources of orange juice imports to the Philippines in volume terms were Cyprus (17.8% of imports), Brazil (17.8% of imports), and Israel (15.0% of imports). Together, these three countries comprised 50.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to the Philippines in kind, 2017-2020

Imports in value, K $ US

Following a two-year decrease, orange juice imports to the Philippines showed growth. In 2020, imports amounted to 5,507 thousand US dollars, up by 6.3% year-over-year. However, over the period from 2017 to 2020, imports fell by 45.8%, with a compound annual growth rate (CAGR) of -18.4%. The lowest value was recorded in 2019 at 5,181 thousand US dollars. The largest decline occurred in 2018 with a 36.5% decrease.

Annual dynamics of product's imports to the Philippines in value, 2017-2020, K $ US

From 2017 to 2020, the leading sources of orange juice imports to the Philippines in value terms were Brazil (24.6% of imports), Israel (21.2% of imports), and Germany (15.7% of imports). These three countries jointly accounted for 61.5% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to the Philippines in value, 2017-2020