Tomato juice market in the Philippines

Earlier Report Observations

The market for unfermented tomato juice in the Philippines experienced considerable volume shifts from 2018 to 2023. After a sharp expansion to over 10 million liters in 2020, the market contracted over the next two years before stabilizing near 7.8 million liters by 2023.

Underlying challenges in the domestic tomato sector influenced the market's trajectory. By 2023, seasonal oversupply, a lack of coordinated planting schedules among farmers, and high labor costs contributed to raw material price volatility, which supported only a modest sub-1% volume growth for tomato juice that year.

Entering 2024, weather disruptions such as El Niño and typhoons, coupled with rising fuel prices, led to tomato supply shortages and price surges. Concurrently, government initiatives encouraged processing tomatoes into value-added products like juice, while consumer preferences increasingly shifted towards functional beverages with cleaner ingredients.

Production tomato juice in the Philippines

In kind, 2017-2020, K l

From 2017 to 2020, the Philippines ranked 15th globally in tomato juice production volume.

Top producers of tomato juice, 2017-2020

World map of production of tomato juice, 2017-2020

Tomato juice production in the Philippines grew for the third consecutive year. In 2020, the country produced 9 990 K l of tomato juice, marking a significant increase of 27.8% compared to the previous year. Over the 2017-2020 period, production rose by 30.5%, with a compound annual growth rate of 9.3%.

Annual dynamics of production in the Philippines in kind, 2017-2020, K l

Exports tomato juice from the Philippines

Exports in kind, K l

The market exhibited volatility during the observed period. Export volumes varied significantly, with a 12.8-fold difference between the low in 2017 and the high in 2018. In 2020, the Philippines exported 7.7 K l of tomato juice, representing a sharp decline of 43.0% year-over-year. The peak was recorded in 2018 at 32.0 K l. The largest decrease occurred in 2019, falling by 58.0%, while the largest increase was in 2018, surging by 1 181.1%.

Annual dynamics of product's exports from the Philippines in kind, 2017-2020, K l

Between 2017 and 2020, Singapore was the primary destination for tomato juice exports from the Philippines, accounting for 86.7% of total flows. The remaining share was distributed among several smaller markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from the Philippines in kind, 2017-2020

Exports in value, K $ US

Market behavior was volatile during these years. Export values showed a 9.1-fold variation between the minimum in 2017 and the maximum in 2018. In 2020, the Philippines's tomato juice export volume reached 7.3 K $ US, indicating a dramatic decline of 43.0% from the previous year. The highest value was recorded in 2018 at 43.7 K $ US. The largest drop occurred in 2019, decreasing by 70.9%, while the largest rise was in 2018, increasing by 809.5%.

Annual dynamics of product's exports from the Philippines in value, 2017-2020, K $ US

From 2017 to 2020, Singapore and South Korea were the dominant destinations for tomato juice exports in value terms, jointly accounting for 92.9% of total flows. The remainder was distributed among other markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from the Philippines in value, 2017-2020

Imports tomato juice to the Philippines

Imports in kind, K l

In 2020, cross-border shipments of tomato juice to the Philippines stood at 164.1 K l, an increase of 11.2% compared to the previous year. Between 2017 and 2020, imports decreased by 4.2%, equating to an annualized rate of 1.4%. The lowest value was recorded in 2019 at 147.6 K l, while the highest was in 2018 at 172.0 K l. The largest decline occurred in 2019, falling by 14.2%.

Annual dynamics of product's imports to the Philippines in kind, 2017-2020, K l

Throughout 2017-2020, Germany, Austria, and Italy formed the core of tomato juice imports in kind for the Philippines. Germany accounted for 44.7% of imports, Austria for 20.8%, and Italy for 6.7%, together representing 72.2% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to the Philippines in kind, 2017-2020

Imports in value, K $ US

In 2020, tomato juice imports to the Philippines totaled 94.0 K $ US, reflecting a moderate increase of 3.8% compared to 2019. The lowest value was recorded in 2019 at 90.6 K $ US, while the highest was in 2018 at 110.2 K $ US. The largest decline occurred in 2019, decreasing by 17.8%, and the largest increase was in 2018, rising by 16.0%.

Annual dynamics of product's imports to the Philippines in value, 2017-2020, K $ US

From 2017 to 2020, Germany, Austria, and the United States were consistently the main sources for tomato juice imports in value terms. Germany accounted for 35.2% of imports, Austria for 17.7%, and the United States for 16.6%, together making up 69.6% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to the Philippines in value, 2017-2020