Orange juice market in Thailand

Earlier Report Observations

The Thai orange juice market volume grew to 29.4 million liters in 2019 before entering a downward trend, falling to 22.1 million liters by 2021. This contraction coincided with a period of reduced consumer purchasing power.

Market volume rebounded to 26.3 million liters in 2022. This recovery was supported by increased consumer focus on health and wellness following the COVID-19 pandemic, which boosted demand for nutritious beverages like juice. The broader recovery of Thailand's beverage industry, linked to improving economic conditions and the gradual return of tourism, also contributed to the market's expansion that year.

The market volume decreased again to 23.7 million liters in 2023, while its value remained relatively stable at approximately $30 million.

Production orange juice in Thailand

In kind, 2017-2020, K l

Between 2017 and 2020, Thailand ranked 17th globally in orange juice production.

Top producers of orange juice, 2017-2020

World map of production of orange juice, 2017-2020

Orange juice production in Thailand has declined for three consecutive years. In 2020, the country produced 39 032 thousand liters, a decrease of 3.6% from the previous year. Over the 2017-2020 period, production fell by 11.1%, with an average annual decline of 3.9%.

Annual dynamics of production in Thailand in kind, 2017-2020, K l

In value, 2017-2020, K $ US

In 2020, the value of orange juice production in Thailand was 33 895 thousand US dollars, marking a significant increase of 11.6% from the previous year. From 2017 to 2020, production value decreased by 6.9%, equivalent to an average annual decline of 2.3%. The lowest value was recorded in 2019 at 30 376 thousand US dollars, while the highest was in 2018 at 36 827 thousand US dollars. The largest decline occurred in 2019, with a drop of 17.5%.

Annual dynamics of production in Thailand in value, 2017-2020, K $ US

Exports orange juice from Thailand

Exports in kind, K l

After two years of decline, Thailand's orange juice exports increased in 2020. The country exported 18 974 thousand liters, representing a sharp rise of 57.2% compared to the previous year. Over the 2017-2020 period, exports decreased by 32.3%, with an average annual decline of 12.2%. The lowest volume was recorded in 2019 at 12 068 thousand liters, and the largest decline occurred that same year, with a drop of 44.8%.

Annual dynamics of product's exports from Thailand in kind, 2017-2020, K l

From 2017 to 2020, the main destinations for Thailand's orange juice exports by volume were Laos (38.5% of exports), Cambodia (19.5%), and Myanmar (11.3%). Together, these three countries accounted for 69.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Thailand in kind, 2017-2020

Exports in value, K $ US

The market showed noticeable fluctuations during this period. Exports reached their highest point in 2017 and their lowest in 2019, with a 2.6-fold difference between these years. In 2020, Thailand exported orange juice worth 16 476 thousand US dollars, a sharp increase of 82.0% from the previous year. The lowest value was recorded in 2019 at 9 052 thousand US dollars, and the largest decline occurred that year, with a drop of 51.6%.

Annual dynamics of product's exports from Thailand in value, 2017-2020, K $ US

Between 2017 and 2020, three key markets—Laos, Cambodia, and China—together accounted for 55.0% of the total value of Thailand's orange juice exports.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Thailand in value, 2017-2020

Imports orange juice to Thailand

Imports in kind, K l

The market exhibited an unstable trend throughout the period. Imports reached their lowest point in 2019 and their highest in 2017, with a 7.4-fold variation between these years. In 2020, Thailand imported 6 333 thousand liters of orange juice, a dramatic increase of 557.4% from 2019. The lowest volume was recorded in 2019 at 963 thousand liters, and the largest decline occurred that year, with a drop of 82.8%.

Annual dynamics of product's imports to Thailand in kind, 2017-2020, K l

From 2017 to 2020, the main sources of Thailand's orange juice imports by volume were Israel (46.9% of imports), the United States (23.4%), and Brazil (22.2%). Together, these three countries accounted for 92.6% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Thailand in kind, 2017-2020

Imports in value, K $ US

The market showed signs of volatility over the observed period. Imports reached their lowest point in 2019 and their highest in 2017, with a 7.9-fold variation between these years. In 2020, Thailand's orange juice imports were valued at 11 148 thousand US dollars, a substantial increase of 543.6% compared to 2019. The lowest value was recorded in 2019 at 1 732 thousand US dollars, and the largest decline occurred that year, with a drop of 83.5%.

Annual dynamics of product's imports to Thailand in value, 2017-2020, K $ US

Between 2017 and 2020, Israel (47.0% of imports by value), the United States (22.8%), and Brazil (22.1%) consistently remained the main sources for Thailand's orange juice imports. Together, these three countries accounted for 92.0% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Thailand in value, 2017-2020