Orange juice market in Croatia

Earlier Report Observations

The market volume for unfermented orange juice in Croatia, measured in thousand liters, showed a varied trajectory from 2018 to 2024. After a slight increase to 10 343 thousand L in 2019, consumption dropped sharply to 7 814 thousand L in 2020. It then rebounded strongly, reaching a peak of 12 603 thousand L in 2022 before declining to 11 789 thousand L in 2023 and 10 965 thousand L in 2024.

In value terms, the market told a different story. Despite the volume contraction in 2020, the market value also fell to $7.8 million US. However, from 2021 onward, the value grew steadily, reaching $14.3 million US in 2023 and $18.5 million US in 2024, even as volumes decreased. This divergence suggests a significant increase in average prices or a shift toward higher-value orange juice products during the latter part of the period.

Overall, the Croatian orange juice market experienced a volatile period in terms of physical consumption, with a clear peak in 2022. The consistent rise in market value from 2021 indicates that factors beyond simple volume, such as price inflation or changing product mix, played a key role in shaping the market's financial scale.

Production orange juice in Croatia

In value, 2017-2020, K $ US

Croatia's orange juice production, which had been increasing for two years, experienced a decline. In 2019, output reached its peak at 3,903 thousand US dollars, but by 2020, it had fallen to 2,643 thousand US dollars, marking a 32.3% decrease compared to the previous year. The most significant increase occurred in 2018, with a rise of 25.4%. Overall, from 2017 to 2020, production decreased by 10.5%, which translates to an annualized decline of 3.6%.

Annual dynamics of production in Croatia in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Top producers of orange juice, 2017-2020

World map of production of orange juice, 2017-2020

Following two years of growth, Croatia's orange juice production volume saw a downturn. In 2019, production peaked at 3,910 thousand liters, but in 2020, it dropped to 2,573 thousand liters, representing a sharp year-over-year decline of 34.2%. The largest increase was recorded in 2018 at 8.8%. Over the period from 2017 to 2020, production decreased by 28.2%, equating to an annualized rate of 10.5%.

Annual dynamics of production in Croatia in kind, 2017-2020, K l

Exports orange juice from Croatia

Exports in kind, K l

In 2020, Croatia's orange juice exports stood at 499 thousand liters, a 37.3% decrease compared to 2019. The largest increase was recorded in 2019 at 3.0%, when exports reached their maximum of 797 thousand liters. From 2017 to 2020, exports decreased by 36.9%, with a compound annual growth rate (CAGR) of -14.2%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, K l

Between 2017 and 2020, the main markets for Croatia's orange juice exports in volume terms were Bosnia and Herzegovina, accounting for 46.6% of exports, Slovenia with 33.3%, and Germany at 4.7%. Together, these three countries represented 84.6% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, K $ US

Croatia's orange juice exports in value terms amounted to 750 thousand US dollars in 2020, a steep 45.7% decline from the previous year. The largest increase occurred in 2019 at 7.0%, when exports peaked at 1,381 thousand US dollars. Over the 2017-2020 period, exports decreased by 43.9%, with a compound annual growth rate (CAGR) of -17.5%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

From 2017 to 2020, Bosnia and Herzegovina and Slovenia were the dominant buyers of orange juice from Croatia in value terms, together accounting for 87.1% of total exports. Other partners played a less significant role in the export structure.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports orange juice to Croatia

Imports in kind, K l

After two years of growth, Croatia's orange juice imports declined. In 2019, imports reached their highest point at 7,230 thousand liters, but by 2020, they had fallen to 5,741 thousand liters, a 20.6% decrease year-over-year. The largest increase was recorded in 2018 at 6.2%. Overall, from 2017 to 2020, imports decreased by 14.6%, with a compound annual growth rate (CAGR) of -5.1%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, K l

Throughout 2017-2020, the key sources for Croatia's orange juice imports in volume terms were Germany, representing 22.1% of imports, Romania at 20.0%, and Poland with 13.6%. Collectively, these three countries accounted for 55.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, K $ US

Croatia's orange juice imports in value terms declined for the second consecutive year. In 2018, imports peaked at 9,279 thousand US dollars, with the largest increase that year at 10.5%. By 2020, imports had dropped to 5,932 thousand US dollars, down 31.9% from the previous year. Over the 2017-2020 period, imports decreased by 29.3%, with a compound annual growth rate (CAGR) of -10.9%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

From 2017 to 2020, the leading sources for Croatia's orange juice imports in value terms were Germany, accounting for 29.4% of imports, the Netherlands at 20.6%, and Romania with 9.0%. Together, these three countries made up 59.0% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020