Jams, jellies, marmalades, purées and pastes market in Croatia

Earlier Report Observations

The market for jams, jellies, marmalades, purées and pastes in Croatia showed considerable volume changes from 2018 to 2024. Starting at 9.5 thousand tons, market size fell to around 8.2 thousand tons in 2019 and 2020, then recovered to nearly 10 thousand tons in 2021 and 2022. A sharp contraction to 7.6 thousand tons occurred in 2023, followed by a rebound to 10 thousand tons in the final year.

Domestic production followed a similar volatile path, declining from 9.3 thousand tons in 2018 to 8.9 thousand tons in 2019 before climbing to a peak of 12.8 thousand tons in 2022. After a drop in 2023, output rose again to over 13 thousand tons in 2024. Trade dynamics shifted as exports grew consistently from 4.1 thousand tons to nearly 8 thousand tons, while imports fluctuated between 3.3 and 4.9 thousand tons over the period.

Measured in value, the market presented a different trajectory. It decreased from $19 million in 2018 to $14.6 million in 2020, then expanded to $20.5 million by 2022. Following a minor dip in 2023, the market's value increased sharply by nearly 50% to reach $29.7 million in 2024, pointing to a notable rise in average product value or a compositional shift toward higher-priced offerings in the last year.

Production jams, jellies, marmalades, purées and pastes in Croatia

In value, 2017-2020, K $ US

In 2020, Croatia's production of jams, jellies, marmalades, purées, and pastes was valued at 21 209 thousand US dollars, marking a 2.4% increase from 2019. Over the period from 2017 to 2020, production grew by 7.4%, which translates to an average annual growth rate of 2.4%. The highest value was recorded in 2018 at 22 059 thousand US dollars. The largest decline occurred in 2019, with a drop of 6.1%, while the largest increase was in 2018, with a rise of 11.7%.

Annual dynamics of production in Croatia in value, 2017-2020, K $ US

In kind, 2017-2020, t

In 2020, Croatia produced 9 156 tonnes of jams, jellies, marmalades, purées, and pastes, representing a 2.8% increase compared to the previous year. From 2017 to 2020, production expanded by 12.9%, with a compound annual growth rate of 4.1%. The peak production was in 2018, reaching 9 311 tonnes. The largest decrease was in 2019, with a decline of 4.3%, and the largest increase was in 2018, with a growth of 14.8%.

Annual dynamics of production in Croatia in kind, 2017-2020, t

Exports jams, jellies, marmalades, purées and pastes from Croatia

Exports in kind, t

Croatia's exports of jams, jellies, marmalades, purées, and pastes have increased for the third consecutive year. In 2020, exports amounted to 4 262 tonnes, reflecting a 3.9% year-over-year rise. Between 2017 and 2020, exports surged by 41.6%, equating to an average annual growth rate of 12.3%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, t

From 2017 to 2020, the United States, Slovenia, and Bosnia and Herzegovina were the main markets for Croatia's exports in kind. The United States accounted for 28.1% of exports, Slovenia for 18.9%, and Bosnia and Herzegovina for 9.4%. Together, these three countries represented 56.4% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, K $ US

In 2020, Croatia's exports of jams, jellies, marmalades, purées, and pastes totaled 13 919 thousand US dollars, showing a sharp increase of 32.7% compared to 2019. Over the period from 2017 to 2020, exports grew by 61.4%, with an average annual growth rate of 17.3%. The largest decline was in 2019, with a drop of 12.2%, while the largest increase was in 2018, with a rise of 38.4%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

Between 2017 and 2020, the United States, Slovenia, and Canada were the primary destinations for Croatia's exports in value terms. The United States accounted for 50.7% of exports, Slovenia for 11.4%, and Canada for 7.3%. Collectively, these three countries made up 69.4% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports jams, jellies, marmalades, purées and pastes to Croatia

Imports in kind, t

Croatia's imports of jams, jellies, marmalades, purées, and pastes declined for the second consecutive year. In 2020, imports were recorded at 3 256 tonnes, indicating a slight reduction of 3.0% compared to the previous year. The highest import volume was in 2018 at 4 200 tonnes. The largest decrease occurred in 2019, with a drop of 20.1%, while the largest increase was in 2018, with a rise of 30.4%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, t

From 2017 to 2020, Germany, Serbia, and Bosnia and Herzegovina were the main sources of Croatia's imports in kind. Germany accounted for 28.2% of imports, Serbia for 15.6%, and Bosnia and Herzegovina for 10.1%. Together, these three countries absorbed 53.9% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, K $ US

Croatia's imports of jams, jellies, marmalades, purées, and pastes fell for the second year in a row. In 2020, imports reached 7 334 thousand US dollars, showing a decrease of 5.3% compared to the previous year. The peak import value was in 2018 at 8 869 thousand US dollars. The largest decline was in 2019, with a drop of 12.7%, and the largest increase was in 2018, with a rise of 18.6%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

Over the period from 2017 to 2020, Germany, Serbia, and Slovenia were the key sources for Croatia's imports in value terms. Germany accounted for 31.7% of imports, Serbia for 13.5%, and Slovenia for 8.3%. Collectively, these three countries absorbed 53.5% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020