Non-alcoholic beer market in Poland

Earlier Report Observations

Between 2018 and 2020, production of non-alcoholic beer in Poland surged from 106.3 million liters to 177.3 million liters, while the market volume expanded from 89.9 million liters to 180.4 million liters. This rapid growth was initially driven by a 68.5% jump in sales, as producers broadened their offerings in small retail outlets and targeted diverse consumer groups including athletes and families. The trend accelerated in 2019 with the segment's rising popularity and a consumer shift towards low- and no-alcohol options. The COVID-19 pandemic in 2020 further boosted the market as lockdowns moved consumption from pubs to homes, aligning with growing health consciousness among Poles.

Following 2020, trade data shows a notable rise in exports, which leaped to 52.4 million liters in 2022 before moderating. This export growth coincided with the rising global interest in the NOLO (no- and low-alcohol) segment and Poland's strengthening position as a major European producer. Imports remained relatively low but increased to 11.1 million liters by 2024. Regulatory changes, such as the 2022 ban on alcohol sales in pouch-style packaging for child safety, prompted adaptations in packaging and marketing strategies across the industry.

The market's structural shift towards non-alcoholic beers solidified after 2020. Despite a decline in alcoholic beer sales, the non-alcoholic segment's share grew to 6.5% of the total beer market by 2023. In 2024, sales of non-alcoholic beers rose by over 16% in the first half, supported by new product launches from major players like Kompania Piwowarska. Ongoing educational campaigns on responsible consumption and strict drunk-driving limits (0.02% BAC) reinforced consumer preference for alcohol-free alternatives, cementing the segment's expansion.

Production non-alcoholic beer in Poland

In value, 2017-2020, M $ US

Poland's non-alcoholic beer production has grown for the third consecutive year. In 2020, the output was valued at 134.6 million US dollars, marking an 11.9% increase compared to 2019. From 2017 to 2020, production surged by 211.1%, with a compound annual growth rate of 46.0%.

Annual dynamics of production in Poland in value, 2017-2020, M $ US

In kind, 2017-2020, M l

Non-alcoholic beer production in Poland has risen for the third year in a row. In 2020, Poland produced 177.3 million liters of non-alcoholic beer, which is 7.6% more than in 2019. Between 2017 and 2020, production grew by 154.7%, translating to an annualized rate of 36.6%.

Annual dynamics of production in Poland in kind, 2017-2020, M l

Exports non-alcoholic beer from Poland

Exports in kind, K l

In 2018, Poland's non-alcoholic beer export volume reached 20 786 thousand liters, representing a 21.9% increase from the previous year.

Annual dynamics of product's exports from Poland in kind, 2017-2020, K l

From 2017 to 2020, Italy, Slovakia, and Hungary were the key destinations for Poland's non-alcoholic beer exports in volume terms. Italy accounted for 36.3% of exports, Slovakia for 20.4%, and Hungary for 8.1%, together making up 64.9% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, K $ US

In 2018, Poland exported 9 738 thousand US dollars worth of non-alcoholic beer, showing a sharp rise of 36.2% compared to the year before.

Annual dynamics of product's exports from Poland in value, 2017-2020, K $ US

Throughout 2017–2020, Italy, Slovakia, and Hungary remained the main markets for Poland's non-alcoholic beer exports in value terms. Italy held 37.5% of exports, Slovakia 18.5%, and Hungary 7.5%, collectively accounting for 63.5% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports non-alcoholic beer to Poland

Imports in kind, K l

The market showed volatility during these years. From 2017 to 2018, imports fluctuated with a peak-to-trough amplitude of 2.3 times. In 2020, Poland's non-alcoholic beer imports amounted to 3 056 thousand liters, indicating a sharp rise of 129.6% compared to the previous year.

Annual dynamics of product's imports to Poland in kind, 2017-2020, K l

Between 2017 and 2020, the Netherlands, Germany, and Austria were the primary sources for Poland's non-alcoholic beer imports in volume terms. The Netherlands contributed 29.5% of imports, Germany 25.5%, and Austria 18.1%, together making up 73.1% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, K $ US

In 2020, Poland imported approximately 3 013 thousand US dollars of non-alcoholic beer, which is 63.6% higher than the previous year. From 2017 to 2020, imports increased by 93.3%, equating to an annualized rate of 24.6%.

Annual dynamics of product's imports to Poland in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands, Germany, and France were the main destinations for Poland's non-alcoholic beer imports in value terms. The Netherlands accounted for 42.4% of imports, Germany for 29.2%, and France for 11.1%, together representing 82.7% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020