Market research

Rum market in Poland

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The rum market in Poland expanded significantly from 2018 to 2022, with the market size increasing from $9.7 million to $21.4 million. This growth was driven by rising consumer interest, exemplified by events like the Rum Love Festival in Wrocław, which highlighted craft and family distillery products. In 2022, dynamic sales growth, particularly in flavored variants which saw a 16.6% volume increase, supported a 15.5% rise in domestic production.

In 2023, the market experienced a slight contraction to $20.9 million, as volume sales edged down 0.1% despite higher value sales. Imported brands such as Sailor Jerry recorded double-digit growth, indicating a shift toward imported rum. The market recovered in 2024 to $22.6 million, fueled by continued demand for flavored and premium rum segments, even as macroeconomic factors like inflation and excise duty hikes affected alcohol prices.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Poland
  1. 5.1.1. In kind, 2018, 2021-2023, K l
  2. 5.1.2. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K l
  2. 5.2.2. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K l
    1. 6.1.2.1. Annual dynamics of product's exports from Poland in kind, 2018-2024, K l
    2. 6.1.2.2. Dynamics of product's exports in kind from Poland by countries, 2018-2024, K l
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Poland in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Poland by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Poland, 2018-2024, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's exports from Poland by countries, 2018-2024, $ US/K l
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K l
    1. 6.2.2.1. Annual dynamics of product's exports from Poland in kind, 2018-2024, K l
    2. 6.2.2.2. Dynamics of product's exports in kind from Poland by countries, 2018-2024, K l
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Poland in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Poland by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Poland, 2018-2024, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's exports from Poland by countries, 2018-2024, $ US/K l
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K l
    1. 7.1.2.1. Annual dynamics of product's imports to Poland in kind, 2018-2024, K l
    2. 7.1.2.2. Dynamics of product's imports in kind to Poland by countries, 2018-2024, K l
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Poland in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Poland by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Poland, 2018-2024, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's imports to Poland by countries, 2018-2024, $ US/K l
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K l
    1. 7.2.2.1. Annual dynamics of product's imports to Poland in kind, 2018-2024, K l
    2. 7.2.2.2. Dynamics of product's imports in kind to Poland by countries, 2018-2024, K l
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Poland in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Poland by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Poland, 2018-2024, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's imports to Poland by countries, 2018-2024, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K l
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K l
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production rum in Poland

In value, 2017-2020, K $ US

Poland's rum production increased for the second consecutive year. In 2020, output was valued at 5 007 thousand US dollars, marking a 43.7% rise compared to 2019. Between 2018 and 2020, production grew by 81.7%, which translates to an annualized rate of 22.0%.

Annual dynamics of production in Poland in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	26.5%	43.7%	-

Source: SHEV.io

In kind, 2017-2020, K l

Annual dynamics of production in Poland in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports rum from Poland

Exports in kind, K l

The data shows irregular changes, reflecting a volatile market environment. The lowest volume was recorded in 2017, while the highest was reached in 2019, with a peak-to-trough ratio of 8.9 times. In 2020, rum exports from Poland amounted to 505 thousand liters, down by 2.4% from the previous year. The maximum value was 517 thousand liters in 2019, and the largest increase occurred in 2018 at 454.2%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	454.2%	60.0%	(2.4%)	105.3%

Source: SHEV.io

From 2017 to 2020, Germany, the Netherlands, and Ukraine were the main markets for Poland's rum exports in kind. Germany accounted for 68.1% of exports, the Netherlands for 5.9%, and Ukraine for 3.2%, together making up 77.3% of total flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Poland in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Poland's rum export volume increased for the third consecutive year. In 2020, exports amounted to 3 561 thousand US dollars, showing a robust rise of 21.7% compared to the previous year. Between 2017 and 2020, exports surged by 707.5%, equating to an annualized rate of 100.6%.

Annual dynamics of product's exports from Poland in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	403.0%	31.9%	21.7%	100.6%

Source: SHEV.io

Throughout 2017 to 2020, Germany, the Netherlands, and Ukraine played leading roles in Poland's rum exports in value terms. Germany represented 68.5% of exports, the Netherlands 6.4%, and Ukraine 3.5%, jointly accounting for 78.4% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Poland in value, 2017-2020

Source: SHEV.io

Imports rum to Poland

Imports in kind, K l

After a two-year uptick, Poland's rum imports declined. In 2020, imports totaled 1 519 thousand liters, corresponding to a modest fall of 3.4% from the previous year. Over the period from 2017 to 2020, imports increased by 64.6%, with a compound annual growth rate of 18.1%. The maximum value was recorded in 2019 at 1 572 thousand liters, and the largest increase occurred in 2018 at 38.4%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	38.4%	23.1%	(3.4%)	18.1%

Source: SHEV.io

From 2017 to 2020, Italy, Germany, and Spain were the top suppliers of rum to Poland in kind. Italy accounted for 25.6% of imports, Germany for 24.0%, and Spain for 15.9%, together making up 65.6% of total imports.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Poland in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Cross-border shipments of rum to Poland increased for the third consecutive year. In 2020, Poland imported 11 821 thousand US dollars worth of rum, corresponding to a 5.0% year-on-year increase. Over the period from 2017 to 2020, imports grew by 56.6%, with a compound annual growth rate of 16.1%.

Annual dynamics of product's imports to Poland in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	21.4%	22.8%	5.0%	16.1%

Source: SHEV.io

Throughout 2017 to 2020, Italy, Germany, and Spain formed the core of Poland's rum imports in value terms. Italy represented 25.9% of imports, Germany 23.1%, and Spain 15.7%, together accounting for 64.7% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Poland in value, 2017-2020

Source: SHEV.io