Non-alcoholic beer market in Romania

Earlier Report Observations

The non-alcoholic beer market in Romania grew significantly from 52.5 million liters in 2018 to 68.1 million liters in 2020, with a particularly strong expansion in 2019.

From 2021 onward, growth accelerated, reaching 105 million liters by 2024. This surge was driven by a shift in consumer preferences towards non-alcoholic options, leading breweries to expand their portfolios. In 2022, non-alcoholic beer became the fastest-growing segment of the broader beer market, and by 2024, its shipments increased by 15%, supported by continuous innovation and the launch of new flavored varieties.

Production non-alcoholic beer in Romania

In value, 2017-2020, K $ US

Romania's non-alcoholic beer production has increased in value for the third consecutive year. In 2020, output reached 59 057 thousand US dollars, showing a modest 4.1% rise from the previous year. Between 2017 and 2020, production grew by 39.1%, which translates to an annualized growth rate of 11.6%.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Romania's non-alcoholic beer production has increased in volume for the third consecutive year. In 2020, the country produced 63 975 thousand liters, marking a robust 11.2% increase year-over-year. From 2017 to 2020, production rose by 51.2%, with a compound annual growth rate of 14.8%.

Annual dynamics of production in Romania in kind, 2017-2020, K l

Exports non-alcoholic beer from Romania

Exports in kind, K l

The market showed signs of volatility during the observed period. Exports reached their lowest point in 2018 at 466 thousand liters, then surged to a peak of 3 365 thousand liters in 2020, representing a 7.2-fold increase between these years. In 2020 alone, exports grew by 183.5% compared to the previous year. The largest decline occurred in 2018, with a 29.8% drop.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K l

Between 2017 and 2020, the leading destinations for Romania's non-alcoholic beer exports in volume terms were Bulgaria, which accounted for 53.6% of exports, Moldova with 14.6%, and Israel at 5.8%. Together, these three countries represented 74.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

The market exhibited an unstable trend throughout the timeframe. Exports bottomed in 2018 at 306 thousand US dollars, then peaked in 2020 at 2 292 thousand US dollars, showing a 7.5-fold difference between these years. In 2020, exports increased by 196.5% compared to the previous year. The largest decline was recorded in 2018, with a 39.0% decrease.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

From 2017 to 2020, the main markets for Romania's non-alcoholic beer exports in value terms were Bulgaria, which represented 45.3% of exports, Moldova at 16.3%, and Israel with 8.4%. Collectively, these three countries accounted for 70.0% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports non-alcoholic beer to Romania

Imports in kind, K l

The market exhibited an unstable trend throughout the timeframe. Import volumes varied significantly, with the low in 2017 and the high in 2019, showing a 4.6-fold difference between these years. In 2020, Romania imported approximately 7 533 thousand liters of non-alcoholic beer, marking an abrupt 28.5% decrease compared to 2019. The maximum value was recorded in 2019 at 10 538 thousand liters. The largest increase occurred in 2018, with a 168.7% rise.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K l

Between 2017 and 2020, the structure of imports in volume terms was led by Poland, which accounted for 49.6% of imports, Austria with 18.7%, and Germany at 12.7%. Together, these three countries represented 81.0% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

There were noticeable fluctuations in market performance during the period. Import values varied from the low in 2017 to the high in 2019, with a 3.9-fold difference between these years. In 2020, Romania imported 5 195 thousand US dollars of non-alcoholic beer, corresponding to a modest 8.4% year-over-year decrease. The maximum value was recorded in 2019 at 5 669 thousand US dollars. The largest increase occurred in 2018, with a 118.1% rise.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

From 2017 to 2020, three main markets—Poland, Austria, and the United Kingdom—together absorbed 70.8% of total imports in value terms of non-alcoholic beer to Romania.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020