Non-alcoholic beer market in Latvia

Earlier Report Observations

The non-alcoholic beer market in Latvia experienced robust growth from 2018 to 2024, with market volume expanding from 318 thousand liters to 2,080 thousand liters. This expansion was initially fueled by rising consumer demand and the entry of new product varieties, such as the non-alcoholic IPA introduced by Valmiermuižas alus in 2019. The segment's growth accelerated significantly, doubling by 2022 and increasing a further 45% in volume during 2023.

Major brewers actively shaped the market through innovation and portfolio expansion. Cēsu alus broadened its non-alcoholic range with high-quality ingredients, and its Cēsu Premium brand captured a 15% market share by 2022. The COVID-19 pandemic accelerated the shift to e-commerce, altering distribution channels and consumer access. Despite a contraction in total beer production, demand for non-alcoholic options remained strong, supported by a wider assortment from key players.

Local production emerged as a notable trend, rising from negligible output in 2018 to 963 thousand liters in 2024. This reduced import dependence and was accompanied by a more diversified brand landscape, with Aldaris, Mežpils alus, Tērvete, and Valmiermuiža becoming leading names by 2023. The market's value grew faster than its volume, indicating a sustained consumer shift toward premium non-alcoholic offerings.

Production non-alcoholic beer in Latvia

According to Faostat, there is no production of non-alcoholic beer in Latvia.

Exports non-alcoholic beer from Latvia

Exports in kind, K l

The market exhibited volatility during the observed period. From 2018 to 2020, the difference between the highest and lowest points was 5.5-fold. In 2020, exports reached their minimum at 239 thousand liters. The largest decline occurred in 2020, at 76.1%. In 2021, non-alcoholic beer shipments from Latvia abroad totaled 592 thousand liters, representing a dramatic increase of 147.7% compared to the previous year.

Annual dynamics of product's exports from Latvia in kind, 2018-2021, K l

From 2018 to 2021, the main destinations for Latvia's non-alcoholic beer exports in volume terms were Czechia (45.6% of exports), Lithuania (19.0% of exports), and Spain (10.5% of exports). Together, these three countries accounted for 75.1% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Latvia in kind, 2018-2021

Exports in value, K $ US

Latvia's non-alcoholic beer exports in value terms reached 422 thousand US dollars in 2021, showing a steep increase of 38.4% from the previous year. The maximum value was recorded in 2019 at 885 thousand US dollars, while the minimum was in 2020 at 305 thousand US dollars. The largest decline occurred in 2020, at 65.6%. Over the period from 2018 to 2021, exports decreased by 38.1%, with a compound annual growth rate of 14.8%.

Annual dynamics of product's exports from Latvia in value, 2018-2021, K $ US

Throughout 2018 to 2021, the main markets for Latvia's non-alcoholic beer exports in value terms were Spain (28.1% of exports), Czechia (24.7% of exports), and Lithuania (17.8% of exports). These three countries jointly represented 70.6% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Latvia in value, 2018-2021

Imports non-alcoholic beer to Latvia

Imports in kind, K l

Latvia imported 2 215 thousand liters of non-alcoholic beer in 2019, which was the maximum value during the period. The largest increase occurred in 2019, at 35.8%, while the largest decline was in 2020, at 16.1%. In 2021, imports totaled 2 215 thousand liters, up by 12.8% compared to the previous year. Between 2018 and 2021, imports increased by 28.4%, equating to an annualized rate of 8.7%.

Annual dynamics of product's imports to Latvia in kind, 2018-2021, K l

From 2018 to 2021, the key sources for Latvia's non-alcoholic beer imports in volume terms were Lithuania (58.6% of imports), Russia (18.0% of imports), and Estonia (9.0% of imports). Together, these three countries accounted for 85.6% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Latvia in kind, 2018-2021

Imports in value, K $ US

Latvia's non-alcoholic beer imports in value terms reached a maximum of 1 582 thousand US dollars in 2019. The largest increase occurred in 2019, at 41.1%, while the largest decline was in 2020, at 24.3%. In 2021, imports totaled 1 513 thousand US dollars, corresponding to a gain of 26.3% from a year earlier. Between 2018 and 2021, imports increased by 35%, equating to an annualized rate of 10.5%.

Annual dynamics of product's imports to Latvia in value, 2018-2021, K $ US

In 2018 to 2021, the main destinations for non-alcoholic beer imports to Latvia in value terms were Lithuania (47.4% of imports), Russia (22.8% of imports), and Estonia (11.1% of imports). These three countries together accounted for 81.4% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Latvia in value, 2018-2021