Citrus fruit jJams, marmalades, jellies, purees or pastes market in Austria

Earlier Report Observations

The market for citrus fruit jams, marmalades, jellies, purees or pastes in Austria expanded sharply in value terms between 2022 and 2023, rising from 3.9 million dollars to 6.0 million dollars, a 54% increase. This surge was supported by a 33% growth in domestic production, which reached 6.6 million dollars, and a 35% rise in imports. The market then stabilized in 2024 at 6.1 million dollars, as production and imports saw minor adjustments.

During this period, the European Commission proposed significant amendments to the EU's breakfast directives in April 2023, which were formally published in May 2024. These changes, set to apply from 2026, will raise the minimum fruit content in jams and allow the term 'marmalade' to be used for non-citrus products, while citrus-based products must be labeled 'citrus marmalade'. The new rules also include packaging requirements that will phase out certain single-use plastics by 2030.

The Austrian jam market has long been shaped by established brands like Darbo, Unterweger, and Meinl, which were the key players in 2019. In 2021, a Greenpeace market check highlighted issues with fruit origin labeling in apricot jams, affecting market transparency. Consumer preferences remain strongly tied to traditional products such as apricot marmalade.

Production citrus fruit jJams, marmalades, jellies, purees or pastes in Austria

According to Faostat, there is no production of citrus fruit jJams, marmalades, jellies, purees or pastes in Austria.

Exports citrus fruit jJams, marmalades, jellies, purees or pastes from Austria

Exports in kind, t

Austria's exports of citrus fruit jams, marmalades, jellies, purees, and pastes declined for the second consecutive year. In 2020, exports totaled 238.0 t, representing a dramatic 42.7% decrease compared to 2019. Over the period from 2017 to 2020, exports fell by 34.4%, which translates to an annualized decline rate of 13.1%. The peak export volume was recorded in 2018 at 491.9 t, with the largest year-over-year increase of 35.5% also occurring in that year.

Annual dynamics of product's exports from Austria in kind, 2017-2020, t

From 2017 to 2020, Germany, Italy, and China were the key export partners for Austria's citrus fruit jams, marmalades, jellies, purees, and pastes in volume terms. Germany accounted for 30.7% of exports, Italy for 19.0%, and China for 7.7%. Together, these three countries represented 57.4% of Austria's total export flows during this period.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, K $ US

Austria's export value of citrus fruit jams, marmalades, jellies, purees, and pastes declined for the second consecutive year. In 2020, exports amounted to 1 103 K $ US, marking a 35.7% decrease compared to the previous year. Between 2017 and 2020, export value dropped by 33.6%, with a compound annual growth rate (CAGR) of -12.7%. The highest export value was recorded in 2018 at 1 982 K $ US, which also saw the largest year-over-year increase of 19.3%.

Annual dynamics of product's exports from Austria in value, 2017-2020, K $ US

Throughout 2017 to 2020, Germany, Italy, and China remained the primary export partners for Austria's citrus fruit jams, marmalades, jellies, purees, and pastes in value terms. Germany contributed 33.4% of export value, Italy 15.6%, and China 7.5%. Collectively, these three partners accounted for 56.4% of Austria's total export value flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports citrus fruit jJams, marmalades, jellies, purees or pastes to Austria

Imports in kind, t

Austria's import volumes of citrus fruit jams, marmalades, jellies, purees, and pastes showed irregular changes, reflecting a volatile market environment. Imports reached their lowest point in 2017 and peaked in 2020, with a 2.6-fold difference between these years. In 2020, imports totaled 592.6 t, representing a sharp increase of 135.9% compared to the prior year. The largest decline occurred in 2019, with a decrease of 2.6%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, t

From 2017 to 2020, Germany, Belgium, and Ireland were the main suppliers of citrus fruit jams, marmalades, jellies, purees, and pastes to Austria in volume terms. Germany accounted for 46.0% of imports, Belgium for 31.0%, and Ireland for 6.5%. Together, these three countries formed 83.6% of Austria's total import volumes during this period.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, K $ US

Austria's import value of citrus fruit jams, marmalades, jellies, purees, and pastes increased for the third consecutive year. In 2020, imports totaled 1 108 K $ US, which is 31.2% higher than the previous year. Over the period from 2017 to 2020, import value rose by 59.8%, with a compound annual growth rate (CAGR) of 16.9%.

Annual dynamics of product's imports to Austria in value, 2017-2020, K $ US

Throughout 2017 to 2020, Germany, Belgium, and Ireland formed the key group of partners for Austria's imports of citrus fruit jams, marmalades, jellies, purees, and pastes in value terms. Germany accounted for 48.6% of import value, Belgium for 13.6%, and Ireland for 7.7%. Collectively, these three partners represented 70.0% of Austria's total import value flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020