Mixtures of fruit juices or vegetable juices market in Bulgaria

Earlier Report Observations

From 2018 to 2021, the market volume for fruit and vegetable juice mixtures in Bulgaria grew consistently, reaching 13 651 thousand liters by 2021. This expansion was supported by a 3.4% increase in domestic sales in 2018 and a further 1.6% rise in production and sales of processed juices in 2020. Strong demand for non-alcoholic beverages, including juices, pushed sales up by 6.7% in volume and 20.2% in value by early 2022, contributing to the market's peak.

New regulatory frameworks reshaped the market from 2022 onward. A Bulgarian ordinance adopted in 2022 established detailed requirements for juice composition, naming, characteristics, and labeling, while EU legislation banned added sugars in nectars and introduced mandatory origin labeling. These changes aimed to standardize products and simplify official controls. Updated EU market standards in 2023 allowed 'no added sugars' claims and removed administrative hurdles, potentially encouraging manufacturer participation.

The market demonstrated resilience with volume recovering to 13 696 thousand liters in 2024 after a slight dip in 2023. Throughout the period, major players like Coca-Cola (Cappy), Florina, Maspex, and local firms maintained a diverse supply, though production relied heavily on imported fruit concentrates, primarily from Poland. Consumer preferences shifted toward plastic and glass bottles, with canned sales declining.

Production mixtures of fruit juices or vegetable juices in Bulgaria

In value, 2017-2020, K $ US

Bulgaria's production of fruit and vegetable juice mixtures has grown for the second year in a row. In 2020, output reached 6,170 thousand US dollars, marking a significant 16.8% increase from 2019. The lowest value was recorded in 2018 at 5,201 thousand US dollars, which also saw the largest decline of 15.6%.

Annual dynamics of production in Bulgaria in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Following two years of decline, Bulgaria's production volume of fruit and vegetable juice mixtures rebounded. In 2020, the country produced 8,563 thousand liters, representing a 9.6% increase compared to the previous year. However, over the period from 2017 to 2020, production fell by 15.6%, averaging an annual decline of 5.5%. The lowest volume was recorded in 2019 at 7,816 thousand liters, while the sharpest drop occurred in 2018 with a 20.4% decrease.

Annual dynamics of production in Bulgaria in kind, 2017-2020, K l

Exports mixtures of fruit juices or vegetable juices from Bulgaria

Exports in kind, K l

Export volumes showed considerable volatility during this period. They peaked in 2017 and fell to their lowest point in 2019, with a 4.4-fold difference between these years. In 2020, Bulgaria's cross-border shipments of fruit and vegetable juice mixtures reached 714 thousand liters, up 6.1% from the previous year. The minimum value was recorded in 2019 at 672 thousand liters, and the largest decline occurred in 2018 with a 71.6% drop.

Annual dynamics of product's exports from Bulgaria in kind, 2017-2020, K l

From 2017 to 2020, Greece, Romania, and the United Kingdom formed the core of Bulgaria's exports in volume terms. Greece accounted for 43.1% of exports, Romania for 12.6%, and the United Kingdom for 11.1%. Together, these three countries represented 66.7% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Bulgaria in kind, 2017-2020

Exports in value, K $ US

Bulgaria's exports of fruit and vegetable juice mixtures have increased for the second consecutive year. In 2020, export value amounted to 792 thousand US dollars, reflecting a 7.7% uptick compared to the previous year. However, over the 2017-2020 period, exports declined by 37.9%, with a compound annual growth rate of -14.7%. The lowest value was recorded in 2018 at 663 thousand US dollars, which also saw the largest decline of 48.0%. The most significant increase occurred in 2019 with a 10.9% rise.

Annual dynamics of product's exports from Bulgaria in value, 2017-2020, K $ US

Between 2017 and 2020, Greece, the United Kingdom, and Germany were the main destinations for Bulgaria's exports in value terms. Greece accounted for 35.9% of exports, the United Kingdom for 9.4%, and Germany for 8.5%. Together, these three markets absorbed 53.8% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Bulgaria in value, 2017-2020

Imports mixtures of fruit juices or vegetable juices to Bulgaria

Imports in kind, K l

In 2020, Bulgaria's imports of fruit and vegetable juice mixtures totaled 4,339 thousand liters, down 7.3% year-on-year. Over the 2017-2020 period, imports decreased by 2.8%, averaging an annual decline of 1.0%. The highest volume was recorded in 2019 at 4,683 thousand liters, which also saw the largest increase of 6.0%.

Annual dynamics of product's imports to Bulgaria in kind, 2017-2020, K l

From 2017 to 2020, Romania was the primary source for Bulgaria's imports in volume terms, accounting for 70.4% of total flows. Other markets contributed smaller shares, forming a long tail of minor partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Bulgaria in kind, 2017-2020

Imports in value, K $ US

In 2020, the value of Bulgaria's imports of fruit and vegetable juice mixtures reached 4,002 thousand US dollars, equivalent to a 19.3% decline compared to 2019. Over the 2017-2020 period, imports increased by 5.9%, with a compound annual growth rate of 1.9%. The lowest value was recorded in 2018 at 3,703 thousand US dollars, while the highest was in 2019 at 4,958 thousand US dollars. The largest increase occurred in 2019 with a 33.9% rise.

Annual dynamics of product's imports to Bulgaria in value, 2017-2020, K $ US

Between 2017 and 2020, Romania, Poland, and Italy were the main sources of Bulgaria's imports in value terms. Romania accounted for 66.3% of imports, Poland for 7.6%, and Italy for 6.8%. Together, these three countries represented 80.7% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Bulgaria in value, 2017-2020