Men's woven shirts market in Romania

Earlier Report Observations

Between 2018 and 2020, the market volume for men's woven shirts in Romania experienced significant shifts. Starting at 9.2 million units in 2018, the market was supported by the entry of new local producers like GAMA.ro, which emphasized modern design and quality materials, alongside consistent consumer preference for shirts made from natural cotton and linen. The market declined to 8.4 million units in 2019 as these trends continued but were insufficient to offset broader demand softening. The sharp drop to 5.5 million units in 2020 was primarily driven by the COVID-19 pandemic, which altered consumer behavior towards comfortable casual shirts suitable for remote work and accelerated a shift to online sales channels.

In the post-pandemic period from 2021 to 2024, the market first stabilized at 5.5 million units in 2021, sustained by enduring consumer trends favoring comfort and natural materials like linen. A strong recovery followed in 2022, with volume jumping 40% to 7.8 million units, fueled by the consolidation of the casual shirt segment featuring colored and printed models, as well as sustained demand for elegant business shirts with refined cuts. The market then moderated, declining to 7.3 million units in 2023 and experiencing a slight stabilization at 7.3 million units in 2024.

Production men's woven shirts in Romania

In value, 2017-2020, M $ US

Romania's production of men's woven shirts has declined for the second consecutive year. In 2020, output was valued at 90.0 million US dollars, marking a 31.3% decrease from the previous year. Production peaked in 2018 at 157.3 million US dollars, with the largest annual increase of 3.4% also occurring that year. Over the period from 2017 to 2020, production fell by 40.9%, which translates to an annualized decline rate of 16.1%.

Annual dynamics of production in Romania in value, 2017-2020, M $ US

In kind, 2017-2020, K unit

Romania's production of men's woven shirts has declined for the third consecutive year. In 2020, 5,157 thousand units were produced, reflecting a sharp 35.1% drop compared to 2019. From 2017 to 2020, production decreased by 50.8%, equating to an annualized rate of decline of 21.1%.

Annual dynamics of production in Romania in kind, 2017-2020, K unit

Exports men's woven shirts from Romania

Exports in kind, K unit

Exports of men's woven shirts from Romania have declined for the third consecutive year. In 2020, exports totaled 4,771 thousand units, indicating a sudden 34.6% loss compared to the previous year. Between 2017 and 2020, exports fell by 45.2%, with an annualized decline rate of 18.2%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K unit

From 2017 to 2020, Italy, Germany, and Sweden were the key partners for Romania's exports of men's woven shirts in volume terms. Italy accounted for 32.7% of exports, Germany for 21.7%, and Sweden for 13.6%. Together, these three countries represented 67.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, M $ US

Romania's exports of men's woven shirts have declined for the third consecutive year. In 2020, export volume reached 81.1 million US dollars, reflecting a 35.6% decrease relative to the prior year. Over the period from 2017 to 2020, exports decreased by 42.9%, with a compound annual growth rate (CAGR) of -17.0%.

Annual dynamics of product's exports from Romania in value, 2017-2020, M $ US

From 2017 to 2020, Italy, Sweden, and Germany remained the principal buyers of men's woven shirts from Romania in value terms. Italy accounted for 36.8% of exports, Sweden for 19.6%, and Germany for 17.9%. Collectively, these three countries made up 74.2% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports men's woven shirts to Romania

Imports in kind, K unit

Imports of men's woven shirts into Romania have declined for the second consecutive year. In 2020, imports totaled 5,140 thousand units, constituting a 33.3% decrease compared to the previous year. Imports peaked in 2018 at 7,880 thousand units, with the largest annual increase of 16.7% also recorded that year. Between 2017 and 2020, imports fell by 23.9%, equating to an annualized decline rate of 8.7%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K unit

Over the period from 2017 to 2020, imports in volume terms were distributed across a wide set of partner countries. Turkey accounted for 21.9% of imports, Poland for 16.4%, and Spain for 9.9%. Together, these three countries represented just 48.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, M $ US

Imports of men's woven shirts into Romania have declined for the second consecutive year. In 2020, imports stood at 39.0 million US dollars, down by 27.5% compared to 2019. Imports reached their highest point in 2018 at 55.0 million US dollars, with the largest annual increase of 11.2% also occurring that year. From 2017 to 2020, imports decreased by 21%, with a compound annual growth rate (CAGR) of -7.6%.

Annual dynamics of product's imports to Romania in value, 2017-2020, M $ US

The data for 2017 to 2020 indicate that imports in value terms of men's woven shirts to Romania were not concentrated on a few key destinations. Spain accounted for 15.7% of imports, Turkey for 14.2%, and Austria for 13.6%. Together, these three countries represented only 43.4% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020