Men's woven shirts market in Croatia

Earlier Report Observations

The market for men's woven shirts in Croatia underwent substantial changes from 2018 to 2024. In physical terms, market volume remained around 2 million units in 2018 and 2019 before contracting sharply to 1.4 million units in 2020 and 1.2 million units in 2021, a period aligned with the global COVID-19 pandemic's impact on retail and consumer behavior. A recovery commenced in 2022, with volume climbing back to 1.7 million units and stabilizing near 1.8 million units in 2023-2024.

Measured in value, the market followed a distinct path. Starting at $18.7 million in 2018, it declined to $13.2 million in 2020 but then entered a phase of strong growth, surpassing its pre-pandemic value to reach $23.1 million by 2024. This increase in market value occurred even as physical volume remained below earlier levels, pointing to a notable rise in average shirt prices or a shift in consumption toward higher-value products.

The structure of supply shifted decisively over these years. Domestic production collapsed from 424 000 units in 2018 to just 37 000 units in 2024. Meanwhile, imports grew from 2.1 million to 2.4 million units, becoming the overwhelming source of shirts for the Croatian market. Export fluctuations also played a role in determining the net volume available domestically each year.

Production men's woven shirts in Croatia

In value, 2017-2020, K $ US

Production of men's woven shirts in Croatia has declined for the third consecutive year. In 2020, output was valued at 1 992 K $ US, marking a 39.6% decrease compared to the previous year. Over the period from 2017 to 2020, production fell by 54.3%, with a compound annual growth rate of -23.0%.

Annual dynamics of production in Croatia in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

Croatia's production volume of men's woven shirts has dropped for the third year in a row. In 2020, 205.7 K units were produced, representing a sharp decline of 49.0% from the previous year. From 2017 to 2020, production decreased by 56.1%, with a compound annual growth rate of -24.0%.

Annual dynamics of production in Croatia in kind, 2017-2020, K unit

Exports men's woven shirts from Croatia

Exports in kind, K unit

After two years of growth, exports of men's woven shirts from Croatia declined. In 2020, Croatia exported 378 K units, down 28.0% from the previous year. Between 2017 and 2020, exports fell by 23.1%, equating to an annualized rate of -8.4%. The highest volume was recorded in 2019 at 525 K units, while the largest increase occurred in 2018 at 6.7%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, K unit

From 2017 to 2020, Germany, Slovenia, and Spain formed the main cluster of markets for exports in kind. Germany accounted for 59.5% of exports, Slovenia for 12.1%, and Spain for 5.1%, together representing 76.7% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, K $ US

Following two years of growth, cross-border shipments of men's woven shirts from Croatia declined. In 2020, exports totaled 5 197 K $ US, a decrease of 25.3% compared to 2019. Over the period from 2017 to 2020, exports dropped by 16.4%, with a compound annual growth rate of -5.8%. The peak value was recorded in 2019 at 6 957 K $ US, and the largest increase was in 2018 at 10.9%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

Throughout 2017 to 2020, Germany, Slovenia, and Serbia remained the three largest markets for exports in value terms, collectively accounting for 79.5% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports men's woven shirts to Croatia

Imports in kind, K unit

After two years of increase, imports of men's woven shirts into Croatia declined. In 2020, Croatia imported 1 596 K units, showing a sharp decrease of 25.1% from the previous year. From 2017 to 2020, imports fell by 17.9%, with a compound annual growth rate of -6.4%. The maximum volume was in 2019 at 2 132 K units, and the largest increase was in 2018 at 7.4%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, K unit

The structure of imports in kind from 2017 to 2020 was diversified, with Germany, Austria, and Turkey as the top suppliers. Germany held 18.7% of imports, Austria 14.2%, and Turkey 12.7%, together accounting for 45.6% of total flows, with no single country dominating.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, K $ US

Imports of men's woven shirts into Croatia declined for the second consecutive year. In 2020, imports amounted to 16 451 K $ US, a decline of 23.6% from the previous year. Over the period from 2017 to 2020, imports decreased by 13.6%, with a compound annual growth rate of -4.8%. The highest value was recorded in 2018 at 21 827 K $ US, which also saw the largest increase at 14.6%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

From 2017 to 2020, the supplier portfolio for men's woven shirts to Croatia was broad. Austria contributed 16.4% of imports in value terms, Germany 16.1%, and Turkey 13.9%, together making up 46.3% of total imports. Many other countries held smaller but significant shares.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020